The Hippo

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Apr 20, 2014




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Advertise in The Hippo

More than 206,000 people read the Hippo from all over Southern New Hampshire and northern Massachusetts.

The Hippo covers southern New Hampshire's Merrimack Valley. From development to profiles of people and answering the vexing questions of where to go and what to do, Hippo provides Southern New Hampshire's active adults the only dedicated food, music, movie and arts coverage and its state's largest listings section of things to do. Hippo also offers a comprehensive guide of children's activities and volunteer opportunities in each week's paper.

To inquire about placing an ad, contact the advertising department at (603) 625-1855 Ext. 26 or email ads@hippopress.com. Please note that our advertising staff may be out on the road, so please leave a message and someone will return the call as quickly as possible.

Top 5 reasons to advertise in The Hippo

5. Quality content.
Hippo offers quality content that attracts active, smart readers interested in the arts, outdoor activities, events, culture, food, music and entertainment. Advertisers benefit from being connected to such a well respected publication that covers areas of interest that readers care deeply about.

We see content as key for successful advertising. Our content is produced by an award winning staff with one thing in mind, what do active adults in southern New Hampshire want to know about. Our editorial team is judge by one metric. The size and quality of our readership.

We maintain a very clear line between advertising and our coverage so readers know and feel they are getting great content created for their needs and their needs only. This is great for advertisers who want a sophisticated audience and like the positive feeling readers bestow on advertisers in Hippo. Our readers not only like our paper, they love it. Here we have a small sample of what people love about The Hippo.

4. Growing readership and circulation.
In the last several years Hippo's readership and circulation has more than doubled — while many daily newspapers have seen readership and circulation numbers drop. We attribute this growth and our continuing success to the quality of our content and easy access to our publication. We have more than 400 street boxes throughout southern New Hampshire and another 500 racks in supermarkets, housing complexes, large employers, pubs and retail locations, making it convenient to pick up a copy of the paper. We've gotten so good at distributing the paper that we offer our distribution services to more than a dozen other publications. If you're interested in this service, please contact Doug Ladd at (603)-625-1855, Ext. 35

3. 30 percent penetration.
Reach 30 percent of all adults within a 25-mile radius of New Hampshire's largest city, Manchester (Zips 03101, 03102, 03103, 03104, 03109). In some of the more affluent towns such as Bedford (Zip 03101), Merrimack (Zip 03054) and Amherst (Zip 03031), Hippo reaches more than 60 percent of adult residents, according to MediaAudit.

2. Huge readership.
206,000 non-repeated readers over four issues according to MediaAudit. MediaAudit gets its readership numbers from two annual polls it conducts over the phone to more than 250 southern New Hampshire residents. When the Boston DMA is added in MediaAudit polls more than 650 people — or 1,300 annually.

Hippo's one issue readership is about 100,000 people, another 75,000 or so people read less frequently, but at least one time in a four-week period, according to MediaAudit.

How does this compare to other media in the state:

Most Reader Weekly or Daily Print

Hippo, New Hampshire Sunday News and New Hampshire Union Leader
(Can flip back between our paper and the Union Leader, though the Sunday edition usually tops the list ) Between 150,000 and 210,000 each reporting period TELEGRAPH (NAS)*SUN (70,000)
CONCORD MONITOR*SUN (63,000)
TELEGRAPH (NAS)*WDAY (61,000)
CONCORD MONITOR*WDAY (60,000)
FOSTER'S D. DEM.*WD (51,000)
FOSTER'S CITIZEN*SUN (46,000)
KEENE SENTINEL**SUN (32,000)
KEENE SENTINEL**WDAY (30,000)
PORTSMOUTH HERALD*SN (26,000)

1. Desirable demographics.
Active, educated and affluent, Hippo readers get out more, spend more and are more about their local community than non-readers.

Age:
Hippo median reader - 41
Southern New Hampshire resident median - 47

Gender:
Hippo median reader - 55% women; 45% men
Southern New Hampshire resident median - 51% women; 49% men

Income:
Hippo median reader - $75,000 annual household
Southern New Hampshire resident median - $60,000 annual household

Education:
Hippo median reader - College degree
Southern New Hampshire resident median - Some college

Keep great company and join our growing list of advertisers. More than 500 local businesses regular advertising in the Hippo. Here are a few examples of regular advertisers:

Sizes
Hippo is broken down into modular ad sizes:

Full Page 9.5"(W) x 11"(H)
Vertical 1/2 Page 4.69"(W) x 10.8"(H)
Horizontal 1/2 Page 9.5"(W) x 5.3"(H)
Vertical 1/4 Page 2.3"(W) x 10.8"(H)
Horizontal 1/4 Page 4.69"(W) x 5.3"(H)
Horizontal Strip 1/4 Page 9.5"(W) x 2.6"(H)
Vertical 1/8 Page 2.3"(W) x 5.3"(H)
Horizontal 1/8 Page 4.69"(W) x 2.6"(H)

Mechanical Specifications
HippoPress uses a PC platform. Please email ads to ads@hippopress.com. Acceptable Formats: .pdf (200 dpi), .tif (PC format, 300 dpi), .jpg (400 dpi). We do not accept ads in Word, PageMaker or any other non-conforming programs. HippoPress only accepts PMTs or camera ready slicks electronically. Color advertisements should be CMYK. The Hippo runs a line screen of 90, please compensate for a 15% dot gain.

Advertising Standards
HippoPress will not run ads for anything it deems inappropriate for its audience, including but not limited to ads for sexual services. The publisher reserves the right to reject any ads for any reason.

Pick-up Locations: 1000+
Retail outlets, all major Supermarkets, Restaurants, workplaces, apartment complexes and street boxes in Manchester, Nashua, Bedford, Goffstown, Hookset, Auburn, Milford, Merrimack, Hudson, Derry and Londonderry. Below is a list of towns the Hippo is available in:

  • Hollis
  • Nashua
  • Hudson
  • Pelham
  • Windham
  • Salem
  • Derry
  • Chester
  • Londonderry
  • Litchfield
  • Manchester
  • Candia
  • Auburn
  • Raymond
  • Epsom
  • Epping
  • Exeter
  • Hooksett
  • Goffstown
  • Bow
  • Allenstown
  • Merrimack
  • Milford
  • Wilton
  • Amherst
  • Bedford
  • Penacook
  • Concord
  • Tilton
  • Franklin
  • Laconia

Click here for Ad Rates

Hippo Advertising Personnel can be reached: 603-625-1855

Charlene Cesarini
Advertising Sales Manager
Ext.26

Kathy Stickney
Ad Representative
Ext.44

Alyse Savage
Ad Representative
603-493-2026

Roxanne Macaig
Ad Representative
Ext.27

Lorian Jewett
Ad Representative
Ext.31

Doreen Astbury
Ad Representative
Ext.11

Deadlines
Space: Noon on the Monday prior to Publication
Material: 5p.m. on the Monday prior to Publication

Frequency Discounts
Frequency Discounts available on runs of consecutive ads

Non-Profit Discounts
Non-Profits may qualify for additional frequency discounts. Political organizations, universities, hospitals, and large non-profits do not qualify for this discount.

Agency Discount
Some agencies may qualify for gross rates. Please call for more information Only qualifies agencies that submit page-ready ad work and conform to AAAA standards and practices.

Positioning
20% surcharge to guarantee position

Publication
Every Thursday. Almost all papers are picked up by Saturday morning.

Audited By Media Audit




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