The Hippo


Jun 1, 2020








Serving a selection of craft beer at last year’s festival. Courtesy photo.

Beveridge Craft Beer Fest

When: Saturday, Aug. 15, from noon to 4 p.m.
Where: The Nick, 10 Trotting Track Road, Wolfeboro
Tickets: Early bird general admissions $30. Day of $40. Purchase at or at the shop. See

Beer Fest (and then some)
Craft beer store brings brews and soaps to Wolfeboro

By Allie Ginwala

What do a bar of soap and Beer Fest in Wolfeboro have in common? Both are inspired by Beveridge Craft Beer & Soap Co. owner Lisa Beveridge, who turned her soap-making skills into a multifaceted business that highlights the flavors — and uses — of local beer.

The aptly named Beveridge didn’t set out to create such a unique concept. Instead, the pieces just all fell together, starting with a bar of soap. After making soap for many years, one night she decided to use beer as an ingredient on a whim.
“I kind of think outside of the box at all times and … my husband happened to be enjoying a beer while I was making a batch of soap,” Beveridge said in a phone interview. 
She remembered hearing that beer as shampoo can make hair shiny and wondered if the hoppy ingredient would have similar benefits in a bar of soap. 
“That’s kind of where it all started,” she said. 
Instead of using water in the soap-making process, she uses beer, which brings with it protein, vitamin D, sugar and the properties of hops and grains. While it does make for a good lather and soft skin, she said, it won’t make you smell like you’ve just bathed in a bottle of beer.
Liking the product she created, Beveridge started selling at craft fairs and reached out to local brewers to see if she could use their brews in her soap. Today, the website boasts varieties such as Alpine Garden Beer Soap made with Tuckerman’s Pale Ale, Intoxicated Shampoo Bar made with Smuttynose Old Brown Dog and Dude Beer Soap made with White Birch Brewing Hop Session.
“The response was very positive,” she said.  “I like to use all local ingredients as far as the brewers because they’re really supportive. I like that personal connection.”
She believes that knowing the brewer and brewery helps make her products better.
“Yes, I could go worldwide but the bigger the company I think it’s not as desirable,” she said. “People like to see that small-town brewer [aspect].”
Beveridge continued to make her small-batch soaps and when a store location opened up in Wolfeboro, she knew she wanted to open a soap shop, but felt like she needed something more in order to sustain a business within the community. Once again, she turned to beer.
In September 2013, Beveridge Craft Beer & Soap Co. opened, and within a year a bar and taproom were added on. Beveridge carries a lot of local beers but also has regional, national and international options. When it comes to selecting the beers on tap, she stays mostly local so visitors to the area can try something new.
“People are coming in looking for something they’ve never had before,” she said. “And it’s [the store] tiny, but everyone is [talking] to each other. No TV, but I have cards out and games.”
This year will mark the second annual summer Beer Fest on Saturday, Aug. 15. Noticing that the same types of events were happening in Wolfeboro year after year, she wanted to provide something new for locals and guests.
“There isn’t a beer festival in our area, so I figured why not,” she said. 
Around 25 brewers, including  Moat Mountain Brewing Co., Woodstock Inn Station & Brewery, Tuckerman Brewing Co., 603 Brewery and Narragansett Brewing Company, will set up at the festival and serve a selection of three beers in bottles, cans or draft. Just under 300 people attended last year and she anticipates similar numbers. 
To keep the atmosphere fun and playful, game stations will be set up for guests to try their hand at beer pong and cornhole. There’s also a good chance kiddie swimming pools will be around to help keep everyone cool. Beer-themed food vendors like Chris’ Wicked Ice Cream and the BEERkery will be there, as well as Mill Street Meat Market, bringing their pulled pork sandwiches.
“It’s the relaxed place to hang out and meet new people and drink good beer,” she said. 
As seen in the August 6, 2015 issue of the Hippo.

®2020 Hippo Press. site by wedu