The Hippo


May 29, 2020








Southern New Hampshire Brewers Festival

When: Saturday, July 23, from 6 to 9 p.m.
Where: White Birch Brewing, 1368 Hooksett Road, Hooksett, 244-8593,
Tickets: $40 at
More info:

The Beers
Breweries participating in the Southern New Hampshire Brewers Festival and the beers they will be presenting include Allagash Brewing Company (Allagash White, Allagash Curieux), Baxter Brewing Company (Pamola Xtra Pale Ale, Stowaway I.P.A.), Boulder Beer (Mojo I.P.A., Hazed & Infused), Cape Cod Beer (Cape Cod Red, Beach Blond, Cape Cod I.P.A., Cape Cod Summer), Clown Shoes (Hoppy Feet, Tramp Stamp, Clementine), Element Brewing Company (Extra Special Oak, Red Giant, Dark Element, Summer Pilsner Fusion), Flying Goose Brew Pub (Long Brothers Strong Ale, Pleasant Lake Pilsner, Heidelberg Hefeweizen), Lagunitas Brewing Company (Lagunitas I.P.A., Lagunitas Pils, Little Sumpin’ Sumpin’ Ale, Hop Stoopid), Maine Beer Company (Peeper Ale, Lunch I.P.A. and/or Zoe), Martha’s Exchange Restaurant and Brewing Company (Velvet Elvis, Oak Aged Amber Weizen, The Nuts), Oskar Blues Brewery (Dale’s Pale Ale, Mama’s Little Yella Pils, Old Chub), The Portsmouth Brewery (5C’s I.P.A.), Rising Tide Brewing Company (Daymark, Ishmael, Ursa Minor), The Seven Barrel Brewery (The Red #7, Champion Reserve I.P.A., Double Red Ale), Smuttynose Brewing Company (Noonan, 2011 Homunculus, 2011 Imperial Stout), Squam Brewing (Golden I.P.A., No Wake Wheat, Asquam Amber Ale and/or Rattlesnake Rye-P.A.), Throwback Brewery (Hog Happy Hefeweizen, Maple-Kissed Wheat Porter, Hopstruck, Bohemian Pilsner and/or Spicy Bohemian), White Birch Brewing (Belgian Style Pale Ale, Hop Session, Hooksett Ale, Wrigian, Berliner Weisse, Colonial Ale, Eorna Ceol, Deviant Monk, Camp Travis, Wild Ale, Belgian Style Pale Ale).

Food will be provided by Burrito Me and Firefly American Bistro & Bar.

Brewers united
New festival in Hooksett will host 18 breweries, new beers


Bill Herlicka decided it was nuts for him to be putting in 30 hours of work in two days to participate in beer festivals where event goers would stand in line for 30 minutes to try two ounces of beer.

“I thought, why not do my own festival the way that people can enjoy as a customer and as a brewer? Do one session and limit the tickets — that could be pretty cool,” said Herlicka, owner of nanobrewery, White Birch Brewing in Hooksett.

Herlicka is the organizer of the first Southern New Hampshire Brewers Festival, which will be held at under a tent in his brewery parking lot on Saturday, July 23, from 6 to 9 p.m. Eighteen breweries, some from as far as California and Colorado, have already signed on to the event. Seventeen beers that will be featured at the festival have not even been registered in New Hampshire yet, Hericka noted.

“A number of brewers are coming from out of New England…. They have a ‘business reason’ to get here; then they’re going to enjoy the state,” Herlicka said.

“I’ll still work the 30 hours over two days, but my commute will go down and I won’t be hauling beer all over the place,” he said.

Herlicka will offer samples of his flagship beers — Belgian Style Pale Ale, Hop Session, Hooksett Ale, and Wrigian — and Berliner Weisse, his summer seasonal, at the event. Four beers created by Herlicka’s apprentices will also be featured, in addition to two fest-only beers, Wild Ale (sour barrel aged beer served direct from the barrel) and Belgian Style Pale Ale (short aged on a fresh barrel made from birch wood, served directly from the barrel).

Nicole Carrier, co-owner of the new Throwback Brewery in New Hampton, said she is excited to participate in the event, as the brewery only recently received its keg approval. Throwback Brewery was founded last year and focuses on using local ingredients in the brewing process.

“There are a lot of people that are very anxiously waiting to try our beer,” she said. “This will be a great venue to meet some of our fans.”

Carrier said event goers will get to sample “four and a half” Throwback Brewery beers at the festival: the Hog Happy Hefeweizen (a traditional German-style wheat beer with flavors of clove and banana, made with wheat from Rollinsford), Maple-Kissed Wheat Porter (porters are not traditionally made with wheat but Throwback decided to change things up; the porter is also made with maple syrup from Taylor Farm in Meriden), Hopstuck (a red I.P.A.) and a Bohemian Pilsner. Half of the pilsner batch will be split and jalapeños added.

“People can try our straight-up pilsner if they want, or they can try our spicy version,” Carrier said. “[The spicy pilsner] has a good balance, it’s not too overwhelming and should go well with the burritos they’re going to have at the event.”

To advocate responsible drinking, Herlicka decided not to use sampling tickets during the event. “People end up drinking more,” he said. “I would rather drop the pretense that tickets cause people to behave differently at festivals.”

The festival admission price includes samples, food and bottled water.

“You should be able to come in, enjoy yourself, have great food, stay hydrated and talk to a brewer or 10,” Herlicka said. “If you’re looking for the frat-boy drink-as-much-as-you-can-until-you-fall-over event, this is not that kind of festival.”

Herlicka has created a free iPhone application for the event (search for the Southern New Hampshire Brewers Festival) and will allow users to flag beers they want to check out, visit brewery websites and keep notes on beers they sample.

“We’ve got an eclectic group of brewers with a really dynamic lineup of beers, paired with awesome food,” Herlicka said. “This, to me, is the beer festival of New Hampshire. If you miss this one you will be kicking yourself; you will never see a lineup like this anywhere else.”

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