The Hippo


May 29, 2020








The Price is Right Live hits Concord Nov. 5. Courtesy photo.

See The Price is Right Live

Where: Capitol Center for the Arts, 44 S. Main St., Concord
When: Thursday, Nov. 5, at 7:30 p.m.
Admission: $39-$59
Contact:, 225-1111,,
To play: You don’t need to purchase a ticket to enter to play (though you do need one to enter the theater to watch the show). For the chance to “come on down,” visit the registration area/box office three hours before showtime. You must be 18 or older to play.

Come on down
The Price is Right Live hits Concord

By Kelly Sennott

 In The Price is Right Live Executive Producer Jeff Palmer’s slightly biased opinion, the show’s a symbol of everything that’s right with the world, right alongside mom’s apple pie.

“It’s a comfort food for entertainment,” Palmer said via phone last week. “It’s part of the fabric of our culture. It’s been around for so long, and everyone has a relationship with it.”
This, he said, is the reason that the stage show has seen sell-out crowds “just about everywhere” it goes — and it very well could during its stop at New Hampshire’s Capitol Center for the Arts on Thursday, Nov. 5, at 7:30 p.m.
The live production is a spin-off of the recorded one filmed in Las Vegas. It’s the same extravaganza at heart, made up of the TV show’s “greatest hits,” with appearances from Plinko, Cliff Hangers, the Big Wheel and tens of thousands of dollars’ worth of prizes (major appliances, trips, and a showcase that includes something Palmer said will “drive people crazy”).
The live tour began about 10 years ago, first stopping in major cities for long periods of time — Vegas, Kansas City, Foxwoods, etc. — but in 2011, the production team decided to make more stops in more communities in attempts to reach more people. Today, Palmer estimated The Price is Right Live happens in more than 100, maybe even 150 cities a year.
The goal of the stage adaptation is for as many people to get the Price is Right experience as possible. Daytime Emmy-winner Todd Newton hosts and invites far more people to “come on down” than Bob Barker or Drew Carey ever did — around 50 names, selected randomly, compared to the TV show’s seven or eight. (Newton hosts most live shows, but others have featured Jerry Springer and Mark Walberg from Antiques Roadshow.)
This version allows for more audience members, too — the filming studio’s actually very small, Palmer said; some people begin waiting in line at 6 a.m..
“The heart of the [live] show is to bring the TV experience to people’s cities. Not everyone can get to Hollywood and see the [taped] show,” Palmer said. “We wanted more people in the country to be able to see us.”
The sets that the production crew will bring into the Cap Center are almost duplicates of those you’ll see on CBS, only smaller to fit the theater and driven in via truck the night before. They assemble everything and run rehearsals the afternoon before the evening performance.
Those who want to play need to arrive at the box office at least three hours before showtime, but Palmer said there’s very little you can do to prepare besides watching the TV show.
“I always tell contestants to go with your gut. Never second-guess yourself,” Palmer said.
Palmer suspects there are lots of reasons people like the interactive stage performance so much. 
“It’s really entertaining. You’re seeing people you know in unusual situations,” Palmer said. “But [The Price is Right] is like an old friend. Everyone comes out. There’s excitement in the air. It’s interesting, because  the show’s been on for over 40 years on TV, and so we have, like, three generations of people coming. Grandparents, parents and kids — they all know how to play the games.” 

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