The Hippo


Oct 18, 2019








Pint glasses lined up for NH Craft Beer Week. Courtesy photo.

NH Craft Beer Week Highlights

When: Saturday, April 2, to Sunday, April 10
• Check out beer samplings at brewery tasting rooms and bottle shops like Lazy Dog Beer Shoppe, The Beer Store, Craft Beer Cellar and Bert’s Better Beers, plus beer releases at 7th Settlement, Oddball Brewing, Out.Haus and more held various nights throughout the week.
• Thirsty Moose Taphouse in Manchester (795 Elm St., Manchester, is looking to highlight the state’s craft beer scene by pouring 50 to 60 different brews throughout the week. “I have reached out and driven out to every small time craft brewery in the state to see if we can carry their incredible brews for the week,” general manager John Edwards said in a press release. Thirsty Moose will also pour rarer beers from some of the state’s larger breweries.
• There are two chances to try yoga and a beer tasting in one: 603 Brewery (12 Liberty Drive, Londonderry, hosts Asana & Ales Brewery Yoga on Saturday, April 2, 11:30 a.m. to 12:30 p.m. Yoga in the Brew House will be at Throwback Brewery (7 Hobbs Road, North Hampton, Sunday, April 3, at 11 a.m.
• Enjoy a five-course beer dinner with Stark Brewing Co. and Milly’s Tavern (500 N. Commerical St., Manchester, on Tuesday, April 5, from 7 to 9 p.m. Beer pairings will be served with each course, plus beer specials all week and a new beer release.
• Test your beer knowledge on Wednesday, April 6, from 7 to 9 p.m. at a New Hampshire beer and brewery trivia night at The Barley House Seacoast (43 Lafayette Road, North Hampton, 
• IncrediBREW (112 D.W. Hwy., Nashua, will host a brew-your-own Belgian Brewfest Thursday, April 7, at 6 p.m.
• Canterbury Aleworks (305 Baptist Hill Road, Canterbury, will host a Beer 101 Tour and Tasting on Friday, April 8, from 6 to 8 p.m.

Hometown beer
NH Craft Beer Week returns after hiatus

By Allie Ginwala

 “Beer from here” is the theme for this year’s NH Craft Beer Week, a nine-day celebration of the many ways locally made beer is integrated into the state, from breweries and distributors to restaurants and retailers.

“It definitely encompasses … everybody from the brewery who might start the beer all the way through the different channels,” said Tamsin Hewes, marketing coordinator of 603 Brewery and volunteer marketing coordinator for the Granite State Brewers Association. “We’re trying to use this week to bring awareness of the cycle of beer … acknowledging everything that goes into making New Hampshire beer.”
Partners in beer
This year’s craft beer week is put on by Brew NH and the Granite State Brewers Association, a partnership that formed to bring back the event following last year’s hiatus. 
“In the past it was really focused up north in the White Mountains and it was very focused on that particular brewfest,” said Renee Vannata, social media maven for Brew NH. “This year we decided we wanted to cover all ... places around the state.” 
Another key change is the timing of the event. It was moved from the busy summer season to the quieter spring, a much better time for the brewers and businesses.
“We chose mud season on purpose because many of the local economies could use a boost of tourism ... during mud season,” Vannata said. 
“It’s kind of a time when brewers have a minute to relax and enjoy the customers that will come into their brewery because it’s not a time that’s so overrun with outdoor events and brewfests and outside-of-the-brewery activities,” Hewes said.
A turn from brewfests 
One thing that’s not on the agenda in the beer week lineup is a brewfest that gets lots of people together to try lots of small samples. Though exceedingly popular in recent years, there’s a reason you won’t find one during NH Craft Beer Week.
“They are not always the best representation because there is so much beer all at once to be able to truly appreciate a single beer or brewery,” Hewes said. 
As a way to focus more on the local industry, this year will feature Hop Talks presented by Hop Head United at Tupelo Music Hall in Londonderry on Sunday, April 3.
Hop Head United offers branding, promotion, education and unique infrastructure to the craft beer industry in northern New England and one of the biggest ways it accomplishes that is through the Hop Talks series.
“There’s very limited resources for brewers to find success and get their name out there other than the normal craft beer fest,” said Hop Head United founder and president Seth Simonian. “It’s more of a social event, and from a brewer’s [perspective] they’re getting access to 3,000 people, but the reality is less than 1 percent … of all individuals that [go to] a beer fest become a customer at some point.”
So he set out to create the perfect environment for a craft beer fan — a place to sit and taste the beer while hearing from the brewer with an audience of only 200 people. 
The way it works is six brewers — this Hop Talk features Kelsen Brewing, 603 Brewery, From the Barrel Brewing, Great North Aleworks, Able Ebenezer and Henniker Brewing — will each serve two 6-ounce samples and give a 15-minute TED-style presentation about what they do and why they do it. 
“I tried to put a range in the mix so you get a full spectrum story in the industry,” Simonian said. “Not only do you get the story and perspective, but guys who are brewing on very different size systems to some of the pioneers in New Hampshire and all are known for making very unique and different beers,” he said. 
Hop Head United was formed just under two years ago and held its first Hop Talk last August in Nashua. Now presenting the third Hop Talk, Simonian said he’s focused on putting the unique event in a fitting venue, such as Tupelo. 
“Sitting in a hotel conference room isn’t always the right fit, especially for the industry and experience and ambiance we’re trying to unveil,” he said. “We’re trying to create a more interesting and inviting atmosphere that pushes the envelope of building a connection between the brewer and consumer, but also brings the group together.”
Dan Lagueux of New England’s Tap House Grille and Andy Day of Cask and Vine and The Drinkery will also share their stories of who they are, how they got into the industry and the trends they’ve noticed lately. 
“What we’re trying to do is pair the brewers with the beer, but really dive into the story behind that beer,” Simonian said. “That’s what drives craft beer.” 

®2019 Hippo Press. site by wedu