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King, We Are King (King Creative)
CD Reviews March 24, 2016

03/24/16
By Eric Saeger news@hippopress.com



King, We Are King (King Creative)

This is the debut full-length from the Los Angeles girl trio, whose 2011 EP was so well-received in Billboard A-list circles (including Kendrick Lamar, who ripped a sample for his “Chapter Six” tune) that you knew they were going to catapult right to the top of the charts, unless of course they actually took time to read potential contracts, but nah, who does that. But maybe they did, whatever, this album is hilariously long overdue, which should earn points in any instant-gratification era. If you haven’t heard any of their material and went by the pundits, you’d expect this to be a mishmash of Brandy, Monica and Jodeci, but it’s more raw and simultaneously much more pretty than those bubblegummers of the past. Vocally, their floating, flawless symmetry on tunes like “The Right One” is more reminiscent of older radio-R&B such as Three Degrees — the fact that the beats are 1990s chill retrofitted with dream-pop makes one wonder why nobody’s really tried this before. The subdued afrobeat-trap ambiance of “Red Eye” seems slightly phoned in, but the idea here seems to be endless sea-breeze-billowing-the-bedroom-curtains perfection, which they achieve in spades. A+ 





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