The Hippo


May 27, 2020








NHLC exclusive barrel-aged tequilas. Courtesy photo.

NHLC tequila series 

For more information, visit
• Educational seminar/tasting with Chris Spake of Patron Monday, March 27, 6 to 8 p.m., Outlet No. 50, Willow Spring Plaza, 294 Daniel Webster Highway, Nashua. Tickets are $10 at Call 888-0271. 
• Tasting/demo with Dave Yan of Casa Noble Wednesday, March 29, noon to 2 p.m., Outlet No. 34, 92 Cluff Crossing Road, Salem. Admission is free. Call 898-5243.  
• Tasting/demo with Dave Yan of Casa Noble Wednesday, March 29, 3 to 5 p.m.,   No. 74, Market Basket Plaza, 34 Nashua Road, Londonderry. Admission is free. Call 432-0270. 
• Educational seminar/tasting with Kevin Vanegas of Herradura Wednesday, March 29, 6 to 8 p.m., at Outlet No. 50, Willow Spring Plaza, 294 Daniel Webster Highway, Nashua. Tickets are $10 at Call 888-0271.
Find a tequila
Exclusive tequilas will be available for purchase at the following New Hampshire Liquor & Wine Outlet locations in early April. 
• No. 34, 92 Cluff Crossing Road, Salem
• No. 50, Willow Spring Plaza, 294 Daniel Webster Highway, Nashua
• No. 66, I-93 North, Hooksett, 
• No. 67, 25 Springer Road, Hooksett
• No. 69, 25 Coliseum Ave., Nashua
• No. 73, I-95 South, Hampton
• No. 76, I-95 North, North Hampton

One-of-a-kind barrels
NH rolls out exclusive barrel-aged tequilas

By Angie Sykeny

 Ambassadors from three of Mexico’s top distilleries will be visiting the Granite State for the first time to introduce a new series of premium barrel-aged tequilas. Nine different barrels from Casa Noble, Patrón and Herradura brands have been hand-selected exclusively for New Hampshire by the New Hampshire Liquor Commission and will be featured at several special events with the ambassadors on Monday, March 27, and Wednesday, March 29, at New Hampshire Liquor & Wine Outlets in Salem, Londonderry and Nashua. 

“Consumers seem to be trending toward higher-end and exclusive items,” said Mark Roy, NHLC spirits marketing and sales specialist. “We’ve done barrel buys for single malt Scotches and tons for bourbon and whiskey, but none for tequila in this price range and the premium category.” 
The barrels include a Casa Noble Joven, Reposado and Extra Anejo; three kinds of Patron Anejo and one Reposado; and two kinds of Herradura Double Reposado. According to the NHLC, Joven tequilas are typically bottled immediately or within 60 days of distillation. Reposado tequilas are aged between two months and one year, and Anejo tequilas are aged between one and three years. “Extra” or “double” means there was additional aging; for example, Casa Noble Extra Anejo was aged for five years, and the Herradura Double Reposado tequilas were aged for 11 months in one barrel and for another 30 days in a different kind of barrel. 
Roy worked with each producer directly to choose barrels that were unique and high-quality and would appeal to New Hampshire consumers. 
“We went through and tasted multiple barrels and looked for specific flavor profiles we thought people would enjoy on different levels,” he said. “Each has a distinct taste, so it’s really an exclusive item. Once these barrels are gone, they can’t be replicated again.” 
Three renowned brand ambassadors — Dave Yan of Casa Noble, Chris Spake of Patrón and Kevin Vanegas of Herradura — will take part in special events surrounding the tequilas, including tastings, meet-and-greets and bottle signings, demos and educational seminars. They’ll talk with customers about the distilling and aging process and point out variations in the flavor profiles of each of their brand’s featured tequilas. 
“It’s a chance to become more involved with these brands and learn about their history and meet with the producers, and consumers really react to that,” Roy said. “It’s like meeting your favorite band. They’re the rock stars when it comes to liquor in New Hampshire.” 
Bottles of all tequilas will be available for purchase at all of the special events and will hit shelves at select New Hampshire Liquor & Wine Outlet stores in early April. 

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