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Podcast 101

What’s a podcast?
A digital audio file available from the internet you can download onto your computer, tablet or phone, typically produced in a series. Subscribers can receive new episodes automatically.
Where do I find podcasts?
iTunes and stitcher.com are the first places to look, but there are also genre-specific databases of podcasts, like laughable.com, which is for comedy podcasts. People also discover them through word of mouth or serendipity.
How frequently do episodes go up?
It varies; some are posted weekly, some bi-monthly, some less regularly. 
I want to create a podcast. Where do I start?
Pick a topic. It’s important your show has a strong mission, with a topic you’re passionate about or have a unique angle on. “You need to be clear on why you’re doing it. I want to showcase the personalities of other authors. I have a very specific target audience: teachers, librarians, kids lit enthusiasts,” said Paul Durham of his podcast, Telling Lies to Children. 
How do I create good content?
“Listen to a ton of independent podcasts. Get an idea of what you like and don’t like. The best ones to listen to are podcasts about podcasting,” said Clay Groves of Fish Nerds. These podcasts have advice on everything from creating new content to the kinds of equipment to use. Examples include School of Podcasting, The Podcasters’ Studio and Podcasters’ Paradise. And then do it. “Think about it less and make it more. You’re not going to get good at it by reading about it. It’s about getting in there, making mistakes,” Groves said.
How do I record and edit?
Buy a nice microphone — you can get a decent one for $50 to $100 — and record in a quiet place. To edit, most people interviewed used Audacity or GarageBand.
Where do I post it?
iTunes and stitcher.com, so it’s available on both iPhones and Androids, plus a podcast host site (examples include SoundCloud, Libsyn, Podomatic, etc.). Certain host sites incorporate listening analytics, which is important if you ever want to generate advertisers. 
How do I get more listeners?
Market your podcast! Use social media, and follow your audience. For example, if your podcast is about knitting, it’s probably a good idea to attend the New Hampshire Sheep and Wool Festival, either to pass out business cards or to record right on-site.
Can I make money doing this?
Yes. But it’s hard. Most podcasts have Patreon pages, which essentially allow listeners to donate to podcasters — in return they might get gifts or special content. If you get enough listeners, you may be able to get advertisers, which you may need to seek out, but if you’re that good, they may come to you.
How, other than direct listener or advertiser payments, can a podcast can pay off?
Many people interviewed said starting their podcast allowed them to expand or start businesses, obtain internships or get invited to host workshops or attend major conferences in their niche subjects.
 




Podcasting for fun and profit
10 NH-based podcasts for your listening pleasure + How to create your own show

05/18/17
By Kelly Sennott ksennott@hippopress.com



 One recent Thursday, a Derry Public Library study transformed into a recording studio for the 25th episode of Exeter children’s author Paul Durham’s podcast, Telling Lies to Children.

For that show, Durham was scheduled to interview local middle-grade writer Erin E. Moulton, who also works at the library but was off-hours that morning. They tiptoed by the front desk, tucked themselves away in the tiny room and shut the door. Durham turned on his computer, pulled out his microphone and, before pressing record, asked how to pronounce her name. She clarified and offered some history to the “Moulton” surname, too, inadvertently giving Durham fodder to start his show.
“I’m with Erin Moulton — Moulton meaning, ‘from the mule farm,’” Durham said, laughing. “Thanks for being on the show.”
For the next 40 minutes, they talked about the magic of that first novel (hers, Flutter, came to her while she was standing on her head in a yoga pose), the struggle of rejection and the importance of remaining “hopelessly optimistic.” 
Podcasts — the name combines “iPod” and “broadcast” — are episodic audio series you can download onto your phone, computer or other devices. It’s kind of like the new blog, except you can do anything while enjoying one. Drive! Clean! Walk your dog! Cook! Pretend to work! (Just kidding, don’t actually do that.) And, now that the technology’s so inexpensive, they’re not that hard to create; you can record them anywhere — a closet, a basement, a library study room — and they can be about anything.
“Frankly, anybody can do a podcast,” said Durham, who’d never even burned a CD before starting his show. “There are podcasts everywhere, on topics from politics to long-form fiction.” 
If you haven’t caught the podcast bug yet, you’re in luck. Podcasts have become increasingly mainstream since they became a thing just over a decade ago, according to internationalpodcastday.com (which is Sept. 30, if you were wondering). Formats range from one-person casts to heavily-produced shows involving sound effects, interviews and lots of editing. There are even fictionalized podcasts. Some radio stations offer shows or segments of their shows as podcasts, which you can access via iTunes or on the radio station website, and some are run independently. 
Here are 10 New Hampshire-made podcasts tackling a variety of topics, from children’s literature to true crime, plus tips from these creators on how to put on your own show.
 
Kids’ literature
Podcast: Telling Lies to Children, a 30- to 45-minute show on children’s literature featuring authors and children’s lit experts
Host: Paul Durham, an Exeter-based children’s author
New episodes: Once or twice a month
Exeter author Paul Durham began recording Telling Lies to Children — aimed at adults who “live and breathe” children’s literature — last August.
Each show starts with a bit from “In the Hall of the Mountain King,” composed by Edvard Grieg, and to date, Durham has interviewed fellow children’s authors, librarians, bookstore managers, literary agents and MFA directors, though episodes also include answers to readers’ questions and bring listeners to different places, like the Boston Public Library or the New Hampshire Children’s Librarians Fall Conference.
Durham is fairly new to the children’s literature world; he published his first novel, The Luck Uglies, a tween fantasy story, in 2014, after having spent the earlier part of his career working as a lawyer. He began listening to podcasts about two years ago, one of his favorites being The Joe Rogan Experience, hosted by comedian and retired martial artist Joe Rogan.
“He started his podcast as a way to hang out with all his comedian friends. He’d just have them all come over to his house, and they’d talk, and it seemed like they were having a great time,” Durham said. 
He wanted to do with children’s literature what Rogan did with comedy.
“I’m sort of an introvert, and I met some cool people when I got into the publishing world. … I’m not really good at keeping in touch, but I didn’t want to just lose track of everyone, as I’m prone to do with people over time,” Durham said. “Authors are not nearly as funny as comedians, of course, but I thought [creating a podcast] would be a fun way to keep in touch with authors I’m friendly with. … And if there are librarians and media specialists and teachers who want to listen in, maybe they’d get turned on to a new author.”
He said Telling Lies to Children doesn’t sound as professional as an NPR podcast, but it’s more popular than he anticipated, averaging 180 unique listeners daily. And it did help him snag media interviews, and even small jobs — after his on-air interview with Cathryn Mercier, director of the Center for the Study of Children’s Literature at Simmons College, she invited him back to teach a workshop at the school. 
After recording, Durham said he spends about two hours editing and posting episodes online and various podcast sites, like iTunes and stitcher.com. He participates in other social media forms, including Facebook, Twitter and Instagram, but thinks there’s a different sense of intimacy hearing someone talk off-the-cuff or in a casual podcast interview. 
Moulton thinks it’s a nice resource for aspiring writers as well.
“It’s just talking about writing and the process of writing. And I think people like that, especially writers just starting out. They want to hear journey stories, and figure out how this works,” Moulton said.
Find Telling Lies to Children at pauldurhambooks.com/telling-lies-to-children.
 
For the love of fish
Podcast: Fish Nerds, a 90-minute-ish podcast about everything to do with fish
Hosts: Clay Groves, a real-life fish nerd who lives in the White Mountains
New episodes: Every Monday
In 2011, real-life fish nerds Clay Groves and Dave Kellam sought to catch and eat every one of New Hampshire’s 48 species of freshwater fish. It took three years.
When they finished, their venture was chronicled in newspapers and magazines all over the state, and they even found an agent who tried to sell their story to a publishing house — with no luck. So, in 2014, they launched the podcast, Fish Nerds, inspired by the nickname they earned on a segment of New Hampshire Chronicle. Their goal: to get as many people paying attention to them as possible, all over the world, and then revisit the book down the line.
“We had failed to sell our book. Our publishing agent said we weren’t reaching outside New Hampshire enough,” Groves said via phone. “So with the podcast, New Hampshire was not our goal. Our goal was world domination!”
Groves said he’d listened to NPR podcasts before but no independent shows. They had no idea what they were doing.
“Content-wise, our first shows were very funny, but the quality was terrible. We used the mikes on our computers, which is the worst thing you can do,” Groves said.
Early episodes were hosted by both Kellam and Groves, but today Groves runs the podcast with about 16 other correspondents from all over the world — biologists, fishermen, chefs — who help produce tiny segments, from interviews to news bits, that Groves pastes in before releasing the show each week. Show topics include fishing tips, fish news, cooking fish, cultures impacted by fish, plus science and conservation issues involving fish. It even has a fish-themed book club under its umbrella (and now, publishing houses are sending them books to review).
Today, the show sees 5,000 downloads a month, with more than 50,000 downloads total and 155 episodes. One of Groves’ favorites is “Mako My Day,” No. 43, which recorded his and Kellam’s mako shark fishing trip in Maine. 
“The cool thing about podcasts is there are no rules. I don’t have to do an hour-long show. I could do a 10-minute show. I could do a 6-minute show,” Groves said. “It gives you a lot of freedom.”
Groves, who lives in Conway and used to work as a science teacher and at Amoskeag Fishways, is excited about a recent invitation to the Sustainable Seafood Festival at Virginia Beach, which occurs at the end of May. 
“I’m getting five vacation days because of my podcast! I get to hang out backstage in an aquarium with nerds like me. I’m really excited about it,” he said.
Key to the Fish Nerds success is a high level of engagement with listeners and people in the fish industry.
“We go to where our listeners are. If there’s a fishing event, then we go there and talk to people. We do a lot of social media and keep reaching out, inviting people to be part of our show,” said Groves, who keeps at it for the love of fish. “My wife gets tired of me talking about fish all the time, and this gives me a place to talk about fish.”
Find Fish Nerds at fishnerds.com.
 
Geek out on knitting
Podcast: NH Knits, which is about 30 to 45 minutes and is all about knitting, with musings from the host plus interviews with sheep farmers and mill owners.
Host: Corinne Tomlinson, a.k.a. Claire, an Upper Valley knitting enthusiast and owner of the online yarn shop, The Woolly Thistle New episodes: About twice a month
Corinne Tomlinson started NH Knits almost three years ago.
“I had been knitting for about three years at that point. I was obsessively reading blog posts and listening to knitting podcasts,” said Tomlinson, who goes by Claire on the podcast. “I was constantly talking to my husband about it, bless him, but he wasn’t really getting it.”
So, in September 2014, she purchased a microphone at RadioShack, plugged it into her computer and hit record. 
“I was just talking to the wind. And it was strangely freeing, not talking to anybody, but just talking about what I wanted to talk about,” she said. “No one was saying, ‘Oh, enough already!’ I could just go and go and go. I had to edit it down a lot, but you learn that as you go.”
Tomlinson learned to knit as a girl growing up in Scotland, but she stopped for some time to do other things — like get married, adopt children, move to the United States. But with all these life changes, she sometimes found herself very anxious and in need of a stress-reliever —which is why she turned back to knitting.
“It helped — the ritual of the repetitive motion of knitting. And then you have something at the end of it!” Tomlinson said, adding that knitting is not just for old ladies anymore — you can find modern, beautiful designs online, and tailor them to fit your tastes.
Tomlinson, who lives in the Upper Valley, didn’t think anyone would listen to her podcast, but she underestimated the knitting community, which has a strong online presence, full of knitters as obsessed as she, and today sees about 2,000 listeners per episode. She’s personally a big fan other knitting-themed podcasts like The Knitmore Girls and Knitting Pipeline, plus ravelry.com, which is like a social media site and database of yarn patterns for knitters.
Her episodes are typically 30 to 45 minutes, discussing what’s on her needles, what’s off her needles and what new designs have caught her eye. Some include interviews with New Hampshire and Vermont farmers and mill owners, and others feature her chickens (the “Coop Cast”) and updates on the Woolly Thistle, her online, Britain-produced yarn business that grew out of her podcast a year ago. 
“The U.K. has a long and solid history of yarn production. I grew up with sheep everywhere. … I’m getting [the yarn] from farmers or mills and can sometimes even identify the sheep it comes from, and people love that,” said Tomlinson. “For me, it’s about being part of a thriving community of knitters. And yes, my business came out of it, and the business is doing really well. I might not have thought to do it had I not been podcasting first.”
Find NH Knits at thewoollythistle.com.
 
In the restaurant business?
Podcast:  Restaurant Unstoppable, which is usually an hour and 20 minutes and includes interviews with restaurant owners on how to make it in the industry
Host: Eric Cacciatore, a Seacoast hospitality enthusiast who’s worked in restaurants his whole life
New episodes: Mondays and Thursdays
Are you feeling unstoppable?
This is the first question Eric Cacciatore asks restaurant owners and experts during interviews on Restaurant Unstoppable, a podcast he started almost four years ago. To date, the show comprises 330 episodes and has seen more than 300,000 total downloads, with about 3,000 per episode and 30,000 per month.
His goal is to empower restaurant owners by sharing advice and success stories from fellow professionals.
Cacciatore came up with the idea about four years ago in a Great Bay Community College marketing course, when his professor asked the class what podcasts they listened to. Nobody raised a hand. Their homework assignment: start listening to three. 
When he was a kid, Cacciatore’s parents owned a restaurant, and Cacciatore continued to work in them throughout high school and college. Cacciatore was moved by personal growth and entrepreneurial podcasts but couldn’t find any specifically about the restaurant or hospitality industry. 
But he felt there should be; running a restaurant is hard. There’s so much more to it than making good food.
“The entrepreneurial myth is that if you’re good at making pies, you should make a pie shop. But you need to consider all the other variables,” he said.
Episodes span an hour and 20 minutes, and most contain interviews with successful restaurant professionals discussing things like how they broke into the industr, when they decided to make it a career and what they did in order to get where they are today. 
Cacciatore has interviewed people from all over the world but most have been people from the States, New Hampshire especially. Local featured personalities include Evan Mallett from Black Trumpet, Matt Louis from Moxy Restaurant, Evan Hennessey from Stages at One Washington and Edward Aloise from Republic Cafe.
Restaurant Unstoppable‘s success has relied on its structure, honesty and mission. 
“The podcast is about the future of the industry, about sharing knowledge to make it better, and to lift it up,” said Cacciatore, who at the time of his interview was preparing to pack up and take the podcast on the road, first to moderate a panel at the Foodable.io festival in Chicago in late May. “You need an overarching mission, a purpose, a vision of where you want to be. Start with the end in mind, where you want to go. Then figure out what you have to do to get there.”
Find Restaurant Unstoppable at restaurantunstoppable.com.
 
Learn some tunes
Podcast: 10 Minute Jazz Lesson, which contains intermediate-level music lessons
Host: Nick Mainella, a Seacoast-based musician and music teacher
New episodes: Every Thursday
Nick Mainella, founder of 10 Minute Jazz Lesson, was a big fan of podcasts before he began recording his own in his home studio in February 2016. 
Mainella, a Seacoast resident and professional saxophonist, spends a lot of time traveling, either to teach (at private residences or schools, like Timberlane Regional High School or Pinkerton Academy), or to perform, often with his band, The Soggy Po’Boys. Some of his favorites to listen to during the commute include Bill Burr’s Monday Morning Podcast, Dan Carlin’s Hardcore History and James Newcomb’s MusicPreneur.
But while looking for new shows, he realized there weren’t many on music education, particularly jazz education.
“If you go on YouTube and type in ‘jazz lesson,’ there will be about 2 million videos showing up,” said Mainella, who also has a background in audio engineering, and already owned most of the equipment he’d need for a podcast. “The advantage is that with a podcast, you can listen in your car. … I quickly realized there was a niche market for this kind of stuff, and I had people from all over the world listening to it, almost right from the get-go.”
Episodes of 10 Minute Jazz Lesson usually span 10 to 15 minutes and involve jazz lessons and demonstrations, mostly on saxophone, sometimes piano. It’s challenging, giving instructions via audio recordings, as so much of teaching involves a dialogue between teacher and student, but he’s found lots of listeners, about 2,000 per episode.
“I found the biggest demographic that listens to my show is a middle-aged adult student who is trying to play jazz as more of a hobby,” he said. “Those are the people who aren’t necessarily going to sign up and take a private lesson every week, but they’re still seeking a formal means of music education.”
Because of the podcast, he’s picked up students worldwide, whom he teaches via video chat. 
“It’s a recent development in the music world — you don’t have to be in the same place as the person you want to study with. I’ve been getting a lot of emails from people from all corners of the world. It’s been great to expand my network a little bit,” he said.
Find 10 Minute Jazz Lesson at 10minutejazzlesson.com.
 
Calling all Shakespeare nerds
Podcast: No Holds Bard, a pop culture podcast for Shakespeare nerds or people who want to learn about Shakespeare, typically between 30 and 60 minutes
Hosts: Dan Beaulieu and Kevin Condardo
New episodes: Every Tuesday
More than 400 years have passed since Shakespeare’s death, and people still haven’t run out of things to say about the bard, his stories or his characters.
Certainly, Dan Beaulieu and Kevin Condardo thought of ultra Shakespeare geeks like themselves when conceptualizing No Holds Bard, the Shakespeare-themed podcast that blossomed from Seven Stages Shakespeare Co. in Portsmouth, where Beaulieu is co-founder and artistic director, Condardo the managing director. But they also wanted it to be accessible for people who aren’t die-hard fanatics. 
“You don’t need to like Shakespeare to like the podcast. But hopefully you might like him more [after listening] than when you started,” Beaulieu said via phone. 
The duo met at UNH and had been arguing over bizarre Shakespeare-themed ideas for more than a decade when they started casting at the suggestion of a friend. 
“As a company, we were trying to expand our programming, and we wanted to reach not just our audience on the Seacoast but a more global audience. This was a way we could collaborate with other companies when we joined the Shakespeare Theatre Association,” Beaulieu said. “One of our friends said to us that we don’t have faces for TV — we have faces for podcasts.”
They spent six months devising No Holds Bard, and today, they package their show as “the Shakespeare podcast Shakespeare would have listened to.” The first episode was recorded in the spring of 2015.
One of their inspirations was WEEI FM, Sports Radio 93.7, where they love listening about the Boston Red Sox; as a result, sports are frequently woven into the show. “All-Shakespeare Girls Professional Baseball,” a recent episode, looks at which of Shakespeare’s female characters would be the most fearsome ball players.
Most episodes are between 30 and 60 minutes and feature regular segments. “Word of the week” contains a strange or confusing Shakespearean word. “Homework” offers answers to Shakespeare homework questions, typically found online. Another segment answers questions that intersect Shakespeare with the present day. (Which Shakespeare character would be most excited about legalized same-sex marriage in the United States? Which character would you most like to go on a date with?)
Episodes also discuss news surrounding Shakespeare (a teacher was found guilty of attempting to seduce a 16-year-old student by buying her beer at an art museum and quoting Shakespeare!), and once a month, they produce a “So You’re Going to See Shakespeare” episode, a 30-minute crash course on a Shakespeare play, kind of like SparkNotes in audio form. On occasion, they’ve welcomed guests, like Mya Gosling, creator of Good Tickle Brain: A Mostly Shakespeare Webcomic. 
The podcast recently celebrated its 100th episode, and today has seen more than 28,000 total downloads in 2016, boasting almost 1,000 subscribers. For beginner podcasters, Beaulieu recommends investing in high-quality microphones and taking time to determine your show so that it’s different and new, even if it is about something that’s been talked about for centuries, like Shakespeare.
Find No Holds Bard at 7stagesshakespeare.org.
 
Beer connoisseur
Podcast: The Tap Handle Show, with beer tastings, interviews with beer people and beer musings
Hosts: Michael Hauptly-Pierce and Seth Simonian, who both own NH beer businesses
New episodes: Every Thursday
Whether you like to make beer, drink beer, or just listen to people talk about beer, Michael Hauptly-Pierce and Seth Simonian have you covered on The Tap Handle Show.
Both are professional beer-lovers. Hauptly-Pierce owns Lithermans Limited Brewery in Concord, which celebrates its first anniversary this spring, and Simonian is founder of Hop Head United, an organization dedicated to helping craft brewers better their marketing, and The Flight Center, a craft beer lounge in Nashua.
Their podcast is all about beer and features interviews with brewers and beer folk, beer tastings and brewing advice.
The Tap Handle Show started with Tim Roberts, founder of Success Through Referrals, which also has a podcast part of its business. Roberts felt there was a market for a regional craft beer podcast, and recruited Hauptly-Pierce to join him on the venture. The idea was for it to be like a comedy podcast that happened to be about beer, focused on consumers, not producers. The first show happened in February 2014. 
“I did feel like we could do something different from what was being done. There are some national podcasts out there about beer. Some tend to be very sponsorship-heavy. Others are very information-heavy, and you have to be a black-belt beer geek to understand what’s going on,” said Hauptly-Pierce, who grew up near California’s wine country and was a home brewer for years before starting his business. “I try not to drown people in concepts, in things they’re not familiar with. We usually try to make it really accessible for people who don’t have any brewing experience.”
Today, The Tap Handle Show is run by Hauptly-Pierce and Simonian (Roberts had to leave due to time constraints). Topics include manufacturing, distribution, beer-related news, beer personalities and beer recommendations. One of Hauptly-Pierce’s favorite episodes is No. 35, featured John and Jen Kimmich, who run The Alchemist in Vermont, most famous for its Heady Topper.
Hauptly-Pierce’s advice for beginners: “Make sure you have the ability to record sound as crystal clear as you can. People have very little patience for [bad] sound. And I think social media is invaluable. People who listen to podcasts are also people involved in social media as well,” he said.
Find The Tap Handle Show at thetaphandleshow.com.
 
For all your death questions
Podcast: Deathcast, which answers all kinds of questions you might have had about death
Host: Kelsey Eriksson, a Hopkinton resident who used to work in the funeral industry
New episodes: Every month or two
We’re all going to die someday. 
It’s an uncomfortable truth. And because it’s so uncomfortable, lots of people avoid talking about death and all its mysteries — but everyone has questions.
Hopkinton resident Kelsey Eriksson knows this because she used to work in the funeral industry, and people asked her death questions all the time. She decided to create the podcast after reading Smoke Gets in Your Eyes: And Other Lessons from the Crematory by Caitlin Doughty, about the secretive culture of those who cared for the deceased.
“I’ve always been fascinated by death and the death care industry. After reading more about it, I wanted to share some of that weirdness with other people,” Eriksson said via phone.
She began her podcast, Deathcast, last summer, which to date comprises about 20 episodes and tackles topics like, how does cremation work, and what are the other options? Or, what’s the deal with the right to die debate? One episode referenced Carrie Fisher’s wish to be cremated and held in an urn that looked like a giant Prozac pill, which led to a discussion of what your ideal ash-storing container might look like. 
The show’s not meant to be grim but educational, with content created via research and on-air interviews. The hope is that, by talking about death, it helps muffle the fear or relieve the grieving. 
“A lot of people were interested in the idea of trying to take back their own ideas of how death should look after they die, or after their loved ones die,” said Eriksson, who encouraged listeners to email her feedback or questions. “You’ve got questions? That’s fine. We’ve all got questions about death. It’s a big mystery. I’m here to answer some of them.”
The podcast, which sees about 8,000 downloads monthly, is part of Rebecca Lavoie and Kevin Flynn’s Partners in Crime Media company, which offers independent podcasters access to their recording studio, plus consultation on editorial, audio, editing, etc. Eriksson has enjoyed creating the podcast because it made her realize new career goals, having recently set up an internship with NHPR. 
“I just realized how much I really enjoy radio podcasting. I owe that to the podcast — I’ve found something I enjoy,” she said.
Find Deathcast at deathcastpod.com.
 
Funny cast
Podcast: Here’s What Happened to Me, a funny podcast about being a comedian and a human being
Hosts: Local comedians Mike Koutrobis and Kyle Crawford
New episodes: Usually every two weeks
Comedians were some of the first people to pick up on podcasting.
Which shouldn’t be surprising, because according to local comedians Mike Koutrobis and Kyle Crawford, the medium is perfect for evolving jokes and developing followers. They began recording their podcast, Here’s What Happened to Me (a name inspired by a regular phrase Koutrobis features in his routines), in May 2015.
They record almost every week, and their shows include interviews with other comedians, advice for prospective comedians, comedic rantings — about being a comedian, a human being — but most importantly, it acts as a platform for creating new material.
“Sometimes, you have an idea but don’t know where to go with it. We both bring up topics we want to create jokes about, and then we talk about it, back and forth,” said Koutrobis, who lives in Methuen, Mass., but grew up in New Hampshire.
Trying new jokes out on the air vs. in front of a crowd at an open mike night is also less nerve-wracking and time-consuming.
“When you think about [a joke] or write about it on paper, it doesn’t equate to a stage performance,” said Crawford, who lives in Plaistow. “It’s hard to get on stage every night, but this gives us a comfortable outlet.”
According to Koutrobis, “every comedian with a computer now has a podcast,” as they’re easy to record and get out there, particularly with laughable.com, a place to post and find comedy-specific podcasts. Podcasts also make comedians more marketable; Koutrobis said agents in comedy clubs now look at social media followers and posts when booking acts, because they want to know their comedians have followings and a means of promoting their upcoming gigs. 
Koutrobis, who also works as a DJ, said it’s important to take the time to edit podcasts before posting them online. Make sure the sound is professional, maybe with music or sound effects. Crawford said it’s a nice way to live out his dream of being in radio. 
“For me, the fantasy was always to be on the radio. I never thought I would be a comic. But podcasting seemed like a really easy way to go about that,” he said.
Find Here’s What Happened to Me at laughnewengland.com, or visit the Here’s What Happened to Me Facebook page; it’s also available on iTunes. 
 
Love true crime or Serial?
Podcast: Crime Writers On..., a pop culture show about true crime from a crime writer’s perspective, usually an hour and 15 minutes 
Hosts: Real-life crime writers, including Rebecca Lavoie and Kevin Flynn, who are married, plus Toby Ball and Lara Bricker
New episodes: Weekly
When Kevin Flynn and Rebecca Lavoie started this podcast at the end of 2014, they called it Crime Writers on Serial, because it was structured as a discussion show about the mega-hit investigative journalist podcast Serial.
But Crime Writers On … has morphed into broader conversation about true crime, journalism and pop culture, hosted by local true crime writers Lavoie and Flynn (who are married and who wrote Notes on a Killing and Our Little Secret together), Toby Ball (business manager at the Crimes Against Children Research Center and the Family Research Library at UNH) and Lara Bricker (New Hampshire-based newspaper reporter), plus occasional guests.
Soon they began recording weekly and brought in popular TV shows like Making a Murderer and documentaries like The Staircase. Today the podcast boasts 7 million listeners.
Lavoie, a digital director at New Hampshire Public Radio, said that once they began recording in earnest, they worked strategically to build listener numbers via social media and other podcasters.
“We reached out in a big way to try to get people as guests on the show who are from other podcasts. Then they would talk about our podcast on their show,” Lavoie said.
Podcasts in general are growing enormously. According to Edison Research, in 2017, 112 million people listened to a podcast. Of them, 67 million listen monthly, 42 weekly. The average listener devours five shows a week. Flynn, a communications specialist who used to work as a television reporter, thinks these numbers have to do with the technological tools available now at low costs.
“It’s like self-publishing. Sometimes you can just tell by looking at the cover, this is not anything you want to spend time on. But there are self-published books that make it big — like 50 Shades of Gray or The Martian,” Flynn said. “If we were trying to produce a TV show … it wouldn’t look the same as it would as in a studio. But with a podcast, and just a little bit of talent, you can put together a product that sounds exactly the same as one created by a national corporation. … There’s been a paradigm shift. Successful podcasts are being put together in basements.”
The couple like podcasting so much, they started another, ... These Are Their Stories, inspired by the TV show Law & Order, and created a basement studio and company, Partners in Crime Media, which they look to expand by creating a network of independently produced podcasts.
Even as their show becomes popular, and there’s potential to make more money from it, they stick at their day jobs — because who knows how long the hype will last?
“Even M*A*S*H went off the air at some point. Dallas went off the air. This is entertainment. There is a lifespan to any show,” Flynn said. “We don’t know a year from now what our audience will be like. We’re just going to do it as long as we can.”
Find Crime Writers On … at crimewriterson.com. 





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