Advertising

Top 5 reasons to advertise in The Hippo

5. Quality content.
Hippo offers quality content that attracts active, smart readers interested in the arts, outdoor activities, events, culture, food, music and entertainment. Advertisers benefit from being connected to such a well respected publication that covers areas of interest that readers care deeply about. We see content as key for successful advertising. Our content is produced by an award-winning staff with one thing in mind: What do active adults in southern New Hampshire want to know about? Our editorial team is judged by one metric: the size and quality of our readership. We maintain a very clear line between advertising and our coverage so readers know and feel they are getting great content created for their needs and their needs only. This is great for advertisers who want a sophisticated audience and like the positive feeling readers bestow on advertisers in Hippo. Our readers not only like our paper, they love it.

4. Strong readership and circulation.
Hippo’s readership and circulation has stayed steady over the years — while many daily newspapers have seen readership and circulation numbers drop by double digits. We attribute this growth and our continuing success to the quality of our content and easy access to our publication. This wide distribution makes it convenient to pick up a copy of the paper. We’ve gotten so good at distributing the paper that we offer our distribution services to other publications. 

3. 30 percent penetration.
Reach 30 percent of all adults within a 25-mile radius of New Hampshire’s largest city, Manchester (Zips 03101, 03102, 03103, 03104, 03109). In some of the more affluent towns such as Bedford (Zip 03101), Merrimack (Zip 03054) and Amherst (Zip 03031), Hippo reaches more than 60 percent of adult residents, according to MediaAudit. 

2. Huge readership.
284,965 non-repeated readers over four issues according to the Circulation Verification Council (CVC) American Research Group (ARG) 2015 polls. Hippo gets its readership numbers from two annual polls it conducts over the phone to more than 1,000 New Hampshire and Massachusetts residents. Hippo’s one issue readership averages 120,600 people, another 164,365 or so people read less frequently, but at least one time in a four-week period, according to CVC and American Research Group. This is common in single copy publications, such as Hippo, whose circulation isn’t delivered to the same homes and businesses as traditional daily newspapers and magazines and is another advantage of Hippo’s model. 

1. Desirable demographics.
Active, educated and affluent, Hippo readers get out more, spend more and care more about their local community than non-readers.

Age:
Hippo median reader – 43
Southern New Hampshire resident median – 47

Gender:
Hippo median reader – 60% women; 40% men
Southern New Hampshire resident median – 51% women; 49% men

Income:
Hippo median reader – $82,000 annual household
Southern New Hampshire resident median – $60,000 annual household

Education:
Hippo median reader – College degree
Southern New Hampshire resident median – Some college