State’s Largest Readership and Circulation

More than 284,965 people read the Hippo from all over southern New Hampshire and northern Massachusetts.

The Hippo covers art, entertainment and quality of life in New Hampshire’s southern tier. Hippo provides southern New Hampshire’s active adults the only dedicated food, music, movie and arts coverage. Hippo also offers ideas for family fun and information about children’s activities as well as coverage of New Hampshire’s great outdoors.

To inquire about placing an ad, contact the advertising department at (603) 625-1855 Ext. 26 or email Please note that our advertising staff may be out on the road, so please leave a message and someone will return the call as quickly as possible.

Top 5 reasons to advertise in The Hippo

5. Quality content.
Hippo offers quality content that attracts active, smart readers interested in the arts, outdoor activities, events, culture, food, music and entertainment. Advertisers benefit from being connected to such a well respected publication that covers areas of interest that readers care deeply about.

We see content as key for successful advertising. Our content is produced by an award-winning staff with one thing in mind: What do active adults in southern New Hampshire want to know about? Our editorial team is judged by one metric: the size and quality of our readership.

We maintain a very clear line between advertising and our coverage so readers know and feel they are getting great content created for their needs and their needs only. This is great for advertisers who want a sophisticated audience and like the positive feeling readers bestow on advertisers in Hippo. Our readers not only like our paper, they love it.

4. Growing readership and circulation.
In the last three years Hippo’s readership and circulation has increased 42 percent — while many daily newspapers have seen readership and circulation numbers drop by double digits. We attribute this growth and our continuing success to the quality of our content and easy access to our publication. We have more than 1,200 weekly drop locations throughout southern New Hampshire (pick-up locations include supermarkets, housing complexes, large employers, pubs and retail locations). This wide distribution makes it convenient to pick up a copy of the paper. We’ve gotten so good at distributing the paper that we offer our distribution services to more than a three dozen other publications. If you’re interested in this service, please contact Doug Ladd at 603-625-1855, Ext. 35

3. 30 percent penetration.
Reach 30 percent of all adults within a 25-mile radius of New Hampshire’s largest city, Manchester (Zips 03101, 03102, 03103, 03104, 03109). In some of the more affluent towns such as Bedford (Zip 03101), Merrimack (Zip 03054) and Amherst (Zip 03031), Hippo reaches more than 60 percent of adult residents, according to MediaAudit.

2. Huge readership.
284,965 non-repeated readers over four issues according to the Circulation Verification Council (CVC) American Research Group (ARG) 2015 polls. Hippo gets its readership numbers from two annual polls it conducts over the phone to more than 1,000 New Hampshire and Massachusetts residents.

Hippo’s one issue readership averages 120,600 people, another 164,365 or so people read less frequently, but at least one time in a four-week period, according to CVC and American Research Group. This is common in single copy publications, such as Hippo, whose circulation isn’t delivered to the same homes and businesses as traditional daily newspapers and magazines and is another advantage of Hippo’s model.

The Hippo is NH’s largest publication with an audited net of 41,388 circulation, larger than the Union Leader. Each copy is read three times according to CVC. 

1. Desirable demographics.
Active, educated and affluent, Hippo readers get out more, spend more and care more about their local community than non-readers.

Hippo median reader – 43
Southern New Hampshire resident median – 47

Hippo median reader – 60% women; 40% men
Southern New Hampshire resident median – 51% women; 49% men

Hippo median reader – $82,000 annual household
Southern New Hampshire resident median – $60,000 annual household

Hippo median reader – College degree
Southern New Hampshire resident median – Some college

Keep great company and join our growing list of advertisers. More than 500 local businesses regularly advertise in the Hippo.

Hippo is broken down into modular ad sizes:

Full Page 9.25″(W) x 10.626″(H)
Vertical 1/2 Page 4.5625″(W) x 10.4385″(H)
Horizontal 1/2 Page 9.25″(W) x 5.1567″(H)
Vertical 1/4 Page 2.188″(W) x 10.4385″(H)
Horizontal 1/4 Page 4.5625″(W) x 5.167″(H)
Horizontal Strip 1/4 Page 9.25″(W) x 2.5471″(H)
Vertical 1/8 Page 2.2188″(W) x 5.1568″(H)
Horizontal 1/8 Page 4.625″(W) x 2.2159″(H)

Mechanical Specifications
HippoPress uses a PC platform. Please email ads to Acceptable Formats: .pdf (200 dpi), .tif (PC format, 300 dpi), .jpg (400 dpi). We do not accept ads in Word, PageMaker or any other non-conforming programs. HippoPress only accepts PMTs or camera ready slicks electronically. Color advertisements should be CMYK. The Hippo runs a line screen of 90, please compensate for a 15% dot gain.

Advertising Standards
HippoPress will not run ads for anything it deems inappropriate for its audience, including but not limited to ads for sexual services. The publisher reserves the right to reject any ads for any reason.

Pick-up Locations: 1,200+

During COVID-19 social distancing, our pick-up locations changed. You can find The Hippo at most grocery stores and in our street boxes.

Retail outlets, all major Supermarkets, Restaurants, workplaces, apartment complexes and street boxes in Manchester, Nashua, Bedford, Goffstown, Hookset, Auburn, Milford, Merrimack, Hudson, Derry and Londonderry. Below is a list of towns the Hippo is available in:

  • Allenstown
  • Amherst
  • Auburn
  • Atkinson
  • Bedford
  • Belmont
  • Bow
  • Candia
  • Concord
  • Derry
  • Goffstown
  • Henniker
  • Hollis
  • Hooksett
  • Hopkinton
  • Hudson

  • Litchfield
  • Londonderry
  • Manchester
  • Merrimack
  • Milford
  • Nashua
  • New Boston
  • New London
  • Plaistow
  • Pembroke
  • Raymond
  • Pelham
  • Penacook
  • Salem
  • Weare
  • Wilton
  • Windham


There are lots of ways to advertise!

Ask us about our newsletters, inserts, brochures and rack cards, mailers and marketing distribution, social media, website,
signage and other print services!

Click here for Ad Rates

Hippo Advertising Personnel can be reached: 603-625-1855

Charlene Cesarini
Advertising Sales Manager
603-625-1855 Ext.126

Alyse Savage
Ad Representative

Roxanne Macaig
Ad Representative
603-625-1855 Ext.127

Space: Noon on the Friday prior to Publication
Material: Noon on the Monday prior to Publication

Frequency Discounts
Frequency Discounts available on runs of consecutive ads

Non-Profit Discounts
Non-Profits may qualify for additional frequency discounts. Political organizations, universities, hospitals, and large non-profits do not qualify for this discount.

Agency Discount
Some agencies may qualify for gross rates. Please call for more information. The discount only applies to qualified agencies that submit page-ready ad work and conform to AAAA standards and practices.

20% surcharge to guarantee position

Every Thursday. Almost all papers are picked up by Saturday morning.

Audited By Circulation Verification Council

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