(MCD, 240 pages)
Cory Doctorow writes with a cynic’s eye about the frontiers of technology, with titles including Information Doesn’t Want to Be Free, Chokepoint Capitalism and How to Destroy Surveillance Capitalism. Although he is primarily a writer of science fiction, he has opinions about how technology is changing society for the worse, and he scratches the itch to share those opinions with a popular newsletter and short books that double as grouchy sermons. Last year’s Enshittification is a good example: It’s about “why everything suddenly got worse and what to do about it.”
He’s back with something that reads like a sequel and brings to mind the old meme about honey badgers that don’t care. Doctorow doesn’t care if the titans of AI don’t like him. He doesn’t care if his clunky, insider-trading title repels potential readers. He doesn’t care if they sit, blinking, while he expounds on the minutiae of tech. He has stuff to get off chest.
For starters, the hype surrounding AI. Doctorow sees it as driven by “growth” businesses (meaning companies like Uber and Lyft, whose worth is calculated not by their current profitability but by their forecast growth) and companies that gleefully see dollar signs in every employee they can let go. “Your boss almost certainly loves AI. Bosses will not shut up about AI,” Doctorow writes.
That’s because, according to Doctorow, there is something of a symbiotic relationship between garden-variety employers and the tech overlords, with each one feeding the other. Tech companies need hype about AI to sustain the illusion of growth, which in turn balloons their profits; once a company is no longer seen as “growing,” it becomes what is known as a “mature” company. “If you’re holding a lot of stock in a growth company, you can certainly enjoy the ride up, but you need to sleep with one eye open and one fist poised over the sell button.”
He offers Meta, circa January 2022, as an example. The company reported “less growth,” which led to a $230 billion devaluation over the next 24 hours, the largest in history. Moreover, because stock options are a large part of the compensation of tech executives, they are not just professionally but personally invested in the market’s perception that the company is growing. This is among the reasons that Doctorow believes, “Even by the standards of tech bubbles, the AI bubble is a whopper.”
The title of the book derives from the tech-bros’ use of the word “centaur,” which in Greek mythology is a creature that is half man, half horse. In the tech world (and in automation theory), a centaur is a human aided by a machine; a reverse centaur, then, according to Doctorow, is a “human who is conscripted into acting as an assistant to a machine.” The “conscripted” part matters. Doctorow is no Luddite; he welcomes AI that is legitimately helpful to a human end; he has used, for example, an OpenAI technology called Whisper that can transcribe and search through downloaded audio, even though he calls the company behind Whisper “grossly overhyped and terrible.”
But there is a segment of the population who aren’t getting to choose how to use AI, but having AI foist upon them for aims that don’t sit well with Doctorow’s democratic-socialist heart. The plight of the Amazon worker comes up a lot, as does the perceived threat to the livelihood of a wide range of artists.
It’s not that the threat is entirely unsupported.
Feed a chatbot the storyline of any popular movie with a couple of key changes and it will spit out an entire screenplay in minutes. And unlike human writers, who are prone to complaining and striking and resisting changes ordered by producers and directors, the chatbot is serenely compliant. But Doctorow explains why the AI product is usually so unsatisfying: The product of any artist — from a novel to a sculpture to a symphony — is the physical representation of a “big, numinous, irreducibly complex feeling” in the artist’s mind, an idea the artist wants to convey. AI, on the other hand, “has no feelings, so it has no feelings to transmit,” and that hollowness comes through in the finished product.
All that said, AI is in its infancy and will improve, and does improve, according to the complexity of prompts it is given. And Doctorow writes all this cognizant that when photography emerged there were people who said it was hollow when compared to a painting, as was the reproduction of sound when compared to a live musical performance. (He notes that the famous composer John Philip Sousa was enraged when people started recording his music and distributing it; he warned about the “menace of mechanical music” and complained to Congress, “Today you hear these infernal machines going night and day.”)
And yet the problem is not so much that AI is flawed and soulless as it is that AI is being manipulated by capitalistic cartels, Doctorow believes, and so The Reverse Centaur’s Guide to Life After AI is very much a socialist manifesto that may not sit well with some whose political ideology runs counter to his. But there is a strong and growing backlash to AI even among fervent capitalists, so there will be an appetite for his recommended solutions “to strike at the source of AI’s power” by raging against the AI machine and its bitter, everyday fruits, like surveillance pricing.
Doctorow is a compelling writer and one of the most interesting thinkers in the world of technology, as such, worth paying attention to as we figure out what’s happening around us, and to us, as AI proliferates. In a world of reverse centaurs, be a centaur, is his message du jour. B+
Featured Photo: The Reverse Centaur’s Guide to Life After AI, by Cory Doctorow
