LaBelle Winery’s lights display glows with holiday cheer
Created during the pandemic as a way to provide socially distanced family fun, LaBelle Lights enters its fourth year bigger and better. Newly added is The Treehouse, a big glowing box that looks like twisted birch branches made of spun sugar. It’s a beacon for the Derry location of LaBelle Winery and a great Instagram photo spot that’s located right at the holiday trail’s start.
Along with other new display pieces like the caterpillar-shaped Blizzard Bend and more glowing evergreens dotting the Forest of Trees are new events and attractions to carry the holiday spirit into the new year. Perennial favorites like the twinkling giant teddy bear and ornament-shaped Proposal Ball still remain.
There are expanded food options.
“People like to eat along the way,” Michelle Thornton, the winery’s Marketing Director, said recently. “We have Santa’s Snack Shack, which is grab and go, and LaBelle Market, which looks like a French market all decorated for Christmas. They have cookies that are the size of a human head, I mean, they’re huge.”
Themes change weekly, and as Christmas passes the soundtrack moves from “Here Comes Santa Claus” to “Sleigh Ride” and “Winter Wonderland.” Upcoming is Crazy Holiday Hats week, where guests are encouraged to show off wild, wacky and holiday-appropriate headgear.
Frozen Costume Week happens Dec. 26 through Dec. 29 and includes a ticketed event on the first day. Ice Princess Party is a dress-up affair for youngsters that offers a dance party with cocoa and characters such as Snow Sister and Ice Boy, live story time and a puppet show. A meet and greet at the end provides ample photo opportunities.
A stroll through the glowing displays after is included with the $44 ticket ($34 for ages 2 through 10). “What’s so fun about this,” Thornton said, “is after kids are done engaging with characters, they can go right over to LaBelle Lights and walk through it in their costumes.”
Grown-ups will enjoy Flannel Week, which starts on New Year’s Eve, followed by ’80s Ski Week with retro winter gear encouraged. The final week of the attraction has WinterFest, celebrating all things related to the season, before LaBelle staff takes down everything and begins planning for next time.
Winery founder Amy LaBelle came up with the idea of transforming their golf course for winter, and nurtures it like it’s her own Disney World. “That’s Amy … anything that brings joy and makes memories, those things are part of her personal mantra,” Thornton said. “When she presented it to our leadership team, we all went, sure, we can do that, and then we had to figure out how, [but] we’re really good at taking a concept and bringing it to life.”
Thornton mentioned that families on a budget should be aware of Twinkle Tuesday. “That’s half price for everyone,” she said. “That was also Amy’s idea; she wanted it to be affordable for everyone. If someone was concerned about pricing for any reason, we created a whole night for them that’s the same exact experience — but it’s half price.”
Anyone looking to extend the experience can reserve an age-specific swag bag while booking tickets, but they’re quite popular. “They sell out,” Thornton said. “We’re making them constantly.” For the kiddos, the canvas tote bag has a light-up bulb necklace and holiday wand along with light-enhancing 3D glasses. Adults get a logoed winter beanie and a set of hand warmers, a glowing holiday ornament and a $5 market voucher.
For a few more days, attendees can also book a Santa Photo Experience. “Instead of getting your photo at the mall, you can get it in this environment, which is probably a lot less crazy,” Thornton said. “It’s very festive … you’re seeing Santa and then the kids get to let loose and go through the lights.”