Local printing company celebrates creativity of craft beer labels
On Thursday, April 20, printing company Amherst Label in Milford will display the art of the beer can label with a showcase called “Canvas,” featuring artwork from 18 craft beers brewed in New England and New York.
“We’re always about shelf appeal and asking, ‘How do you tell your story,’” said Amherst Label’s president, Nye Hornor. “These breweries have knocked it out of the park.”
Hornor and his team will welcome 150 guests at the opening show. At the time of reporting, approximately half of the slots had been filled for the opening.
The plan is to have the artwork on display for a year, Hornor said. He hopes to either have private showings for small groups or have another larger gathering later in 2023 to continue celebrating the artwork.
This is not the first art show Amherst Labels has hosted, Hornor said. For the company’s 40th anniversary it hosted professional artists. A few years later, before the pandemic, it held small shows of artwork by employees and their family members.
With this year being Amherst Label’s 45th anniversary, Hornor wanted to do something special.
“We have a passion for breweries,” he said, noting that labels tell a story. “Breweries make a story on their can and we have put it in a gallery.”
Hornor and Ruth Sterling, who is the marketing manager at Amherst Labels, reached out to their clients and had them choose the 18 label designs that would be featured in the show. Five of those designs come from New Hampshire breweries, including a design from Nashua’s Rambling House Food and Gathering and one from Concord’s Feathered Friend Brewing.
The artwork is set up with a 11- by 14-inch print of the artwork on the can, the can itself, and a quote from the artist telling the story behind the design. Visitors can scan a QR code to see more information about each of the artists and the art on display.
In addition to looking at the cans, visitors will be able to taste the beers that are displayed, have some tasty snacks and take a tour of the printing facilities.
While the show highlights the artists who design the cans, Hornor said it was important to recognize all the skill and effort that go into making each beer look perfect.
“Press men are artists,” said Hornor. “We have artists in house that work on artwork on a daily basis to … match up what the artwork is meant to look like and have it at the end of the press as art.”
Canvas
Where: Amherst Label, 15 Westchester Drive, Milford
When: Thursday, April 20, from 2 to 6 p.m.
More info and to RSVP: www.amherstlabel.com/canvas-rsvp
Featured photo: The label for Formation 3 by Feathered Friend. Photoshop image by Tucker Jadczak.