Sidewalk chalk colors Nashua’s Main Street
As the colors of autumn foliage begin to fade, the streets of downtown Nashua will brighten, as a community-wide effort will turn patches of sidewalk into the pages of a coloring book. On Oct. 11 the city’s Great American Downtown booster group will host Coloring Main Street, inviting artists and art lovers to fill in a life-size coloring book.
From Main Street Bridge to the public library and City Hall, chalk outline murals will be ready for coloring. The project was sparked by Great American Downtown Executive Director Alyssa O’Mara, who assumed the leadership role at the organization in June. She envisions the “inherently temporary” art form as a good way to unify the community for a day.
O’Mara talked about Coloring Main Street, and Great American Downtown’s future plans, in a recent email interview.
If the Coloring Main Street templates were a coloring book, how many pages would it be?
Fun question! I’d say at least 15 pages. We’ve given the artists creative freedom to design their sections of sidewalk however they’re inspired. Each will complete two to three separate pieces, with some areas intentionally left open so our attendees have room to kneel or sit while coloring them in. Students from the Nashua High School Art Honor Society will also be working in pairs on their sections.
What are some of the pictures that artists will fill in, and where are they located?
Each artist was asked to create something positive and family-friendly, with full freedom over the subject matter. Some designs include animals, spooky Halloween themes, flowers, and more. Styles range from simple, kid-friendly outlines to more intricate designs that older children and adults will enjoy coloring. The murals will be spread along Main Street, from the Pearl Street area down to the bridge and over by the Nashua Public Library.
What was the inspiration for doing this event?
When I started in this role in June, I was already attending meetings of the Downtown Business Roundtable, a group of local business owners working to promote each other. We often collaborate by providing outdoor music for their Third Thursday events. During one of my first meetings as Executive Director, we were brainstorming ideas for fun, unique, family-friendly programming. What began as a chalk walk suggestion from Liz Hannum, Director of Economic Development, quickly evolved into this coloring book concept. One of my favorite things about downtown Nashua is its public art, and this felt like a wonderful opportunity to create a new kind of canvas for the community.
How is the event funded?
When City Arts Nashua closed in 2024, they generously donated funds to Great American Downtown specifically for arts programming. From that donation, GAD is compensating the professional artists and covering supplies. Student artists are volunteering their time, and downtown businesses will also be putting out colorful chalk for attendees to use.
How does the event further Great American Downtown’s mission?
GAD’s mission is to provide coordination, collaboration, and partnerships that unify Nashua around a common vision for an attractive, vibrant downtown that truly reflects the character of our city. Downtown Nashua already showcases murals by Positive Street Art, sculptures from the International Sculpture Symposium, historic theaters like the Janice B. Streeter, and the new Center for the Arts with performances and gallery exhibits. This event adds to that legacy in an especially interactive way. Coloring Main Street invites our residents and visitors to become the artists themselves, while also bringing people together in celebration of creativity. Street art is inherently temporary, especially when created with chalk, but the experience lasts. That’s what we’re really working for.
Anything you’d like to add?
This is the first of five events we’ll be hosting between now and the end of November. Next up is the Main Street Monster Mash on Saturday, Oct. 25 … immediately following the library’s story time and Halloween celebration. Kids can enjoy trick-or-treating on Main Street, a Howl-oween Puppy Parade with prizes for the best costumes (in partnership with the Humane Society for Greater Nashua), and a special surprise performance by the ActorSingers. We’re thrilled to keep building on Downtown Nashua’s reputation as a hub of arts, culture and community fun.
Coloring Main Street
When: Saturday, Oct. 11, from 11 a.m. to 1 p.m.
Where: City Hall, 229 Main St., Nashua
More: linktr.ee/downtownnashua
