Gin Blossoms-Vertical Horizon twin bill hits town
Gin Blossoms singer Robin Wilson knows his band’s odds of making the Rock & Roll Hall of Fame are slim — “There’s a pretty deep bench you gotta work your way through before you get to us,” he said in a recent phone interview. It’s OK, though; the music HoF in Wilson’s home state of Arizona inducted them in 2017. Better still, the ’90s band is buzzing in the current zeitgeist.
They were name-checked on the season opener of Apple TV+’s hit show Ted Lasso and drafted into a Twitter war during the Phoenix Suns’ NBA playoff run. The Lasso mention was especially gratifying for Wilson. “‘Hey Jealousy’ is the best Gin Blossoms song,” the American football turned English soccer coach played by Jason Sudeikis said, “but ‘Follow You Down’ is my favorite.”
The latter song came at a critical juncture in the band’s career. After their major label debut New Miserable Experience went multiplatinum, Gin Blossoms founder and creative leader Doug Hopkins was consumed by addiction, left the band, and later died by suicide. “Follow You Down” was the lead single of their 1996 follow-up, Congratulations I’m Sorry. It would be their first and only Billboard No. 1.
“That helped legitimize the rest of the band,” Wilson said. “If that hadn’t happened, we would have been living in Doug’s shadow forever. ‘Follow You Down’ and ‘Till I Hear It From You’ — those songs were our opportunity to really prove that we had what it took … then for Ted Lasso to say it’s his favorite song 30 years later, it’s pretty … cool.”
“Follow You Down” came late in the process, recalled Wilson, when their record label demanded another hit.
“They were perfectly clear that they didn’t want just another song,” he said. “That’s about as much pressure as any band can ever be under; trying to follow up a multi-platinum debut, and then being told you’re not quite there yet. … I take an immense pride in what we did … but it’s not like we cured cancer; we just wrote a good song.”
Their first two albums represented a commercial pinnacle, and the group disbanded in 1997, but a reunited Gin Blossoms has continued to make new music since the early 2000s. Their most recent, 2018’s Mixed Reality, is a gem. For Wilson the creative spark is always around.
“It’s a deep ingrained passion I’ve had my whole life,” he said. “The first time I ever wrote a song, I think I was in the third grade, writing about UFOs and stuff. … It’s easy to perform, it’s easy to write. The hard part is being in a band and compromising with your bandmates, finding the middle ground, and even that isn’t as difficult as a lot of other things.”
Wilson is working on a solo project, Poppin’ Wheelies. It’s currently a soundtrack to an animation series that he hopes to place on Cartoon Network, Netflix or a similar platform. A video for one of the songs, “Little Stars,” is up on YouTube and has an unmistakable Gin Blossoms sound.
“My vision is Scooby Doo in outer space with great humor, retro ’70s, Saturday morning nostalgia,” he said. “On top of that it would be full of just great animation, and the music video sequences would be the standout moments. I’d like it to basically be like Spinal Tap in outer space.”
Perhaps he should pitch to Apple, given the Ted Lasso connection?
“That’s definitely one of my targets, but my agent is saying he’s not sure they’re really interested in animation … but a big part of Poppin’ Wheelies is guest stars and licensed music; in that sense I think they’d really get it. Clearly they have the budget we’d be hoping for, and it’s a prestige network.”
Gin Blossoms & Vertical Horizon
When: Saturday, Sept. 18, 1 p.m.
Where: Anheuser-Busch Brewery, Merrimack
Tickets: $29 and up at ticketmaster.com
More: 16 and over unless accompanied by a parent. Children under 5 not permitted.
Featured photo: Gin Blossoms. Courtesy photo.