Checking in with farmers markets
By Delaney Beaudoin
food@hippopress.com
There are few traditions upheld in the modern day that truly run back to the roots of civilization. The rise of technology in just the past few decades has virtually transformed life past a point of recognition for generations past. But one cornerstone of community has remained throughout: the farmers market.
Being one of the few business models that not only survived the pandemic, but thrived, farmers markets were one of the few opportunities to venture out of the house during lockdown. Taking place outside, with limited required contact, New Hampshire farmers markets saw a record high number of attendees and vendors. According to Richard Stadnick, president of the Bedford Farmers’ Market and owner of Pup’s Cider Co. of the Houndstooth Brewing Co., “When Covid came along, everybody’s sales went through the roof. Farmers markets are viewed as a great way of getting outdoors and supporting local merchants, etc. Everybody’s numbers just skyrocketed. … A lot of people were home and they were looking for side gigs and they were looking for other ways to make money. Lots of vendors came into the market and we probably had more vendors than we had markets to sustain them.”
Although the transition to comply with Covid guidelines wasn’t completely seamless, Stadnick explained that the changes to the overall function of most markets were minimal. Indoor markets were hit the hardest, either having to relocate to an outdoor location or shutting down. Markets which had typically operated outdoors simply implemented masks and social distancing policies. One noticeable change was in the procedures surrounding payment. As contact-free became the norm, more vendors utilized technology for payment, beginning to accept Venmo or card, instead of cash. Stadnick noted, however, that about half of vendors still continue to accept cash only.
“The credit cards were accelerated a little bit by Covid, but not dramatically, I think no more so than the societal in, as younger consumers have entered the market, they’re less likely to carry cash,” he said.
Now three years after summer 2020 Covid-19, according to Wayne Hall, the president of the Concord Farmers’ Market, interest in the markets has sustained.
“There was definitely an increase in business, but we really didn’t see much of a slowdown…. The more interest gathered, the more people come, and it’s just kind of a snowball effect, which is a wonderful thing,” Hall said.
Tom Mitchell, owner of Ledge Top Farm in Wilton, founded the Milford Farmers’ Market alongside Tim O’Connell back in 1978 and has been selling at farmers markets ever since. Mitchell noted that the change in attendance numbers didn’t so much seem to be due to Covid.
“I mean, I’m not so sure really if it is significant in my particular case as to whether or not Covid made a big difference. The sales were still pretty good. They’re actually less now. There may be totally different reasons and so on. I don’t know, maybe there’s more competition and people are getting tired of farmers markets. I think one of the things that hurts farmers markets is there’s so many of them, almost every town has a farmers market,” Mitchell said.
Stadnick pointed out the different experiences among the markets.
“In some cases, they [attendance numbers] declined after Covid waned. But in other cases they didn’t. We had established a new set of customers and people wanted to come out and support. They discovered this was a great venue. Instead of just going to Trader Joe’s or Whole Foods or something, they could get great produce and great products at the farmers market. So there’s not a consistent pattern,” he said.

Stadnick mentioned another interesting shift in the market schedules, not necessarily attributed to Covid, but rather to the changing landscape of producers and the desires of consumers.
“In some cases, in many cases, they’re doing some greenhouse gardening as well. So they’re getting an earlier start. They can offer cherry tomatoes at the end of May. They’ll offer full-size tomatoes by the middle to the latter part of June. You end up seeing that they’ve got produce available earlier. So the markets are shifting. Even the outdoor markets are starting to shift into May,” he said.
Although sickness may not be the daily barrier it once was, a new stressor has taken its place now — rising prices. How have farmers markets fitted into the budget of New Hampshire locals conscious of pricing?
“If you’re in a financial bind, stretching your food dollar as far as you can, the farmers market isn’t necessarily a good place to do that,” Stadnick said. “Strawberries are a great example. Strawberry season is just now over. A few weeks ago, typical prices for a quart of strawberries at the farmers markets was about $10. Now, you can go to Shaw’s or Market Basket and get those same strawberries for about $4. It’s not the same strawberries, they’re not locally grown or they’ve got a lot of food miles on them and everything else…. Farming is not a particularly cost-effective venture. It’s a labor of love as much as anything else.”
Mitchell, who has been selling at markets for 45 years, noted that the prices have always been reflective of the amount of work that goes into local farming.
“We’ve tried to keep our prices fairly consistent over the years. I have increased a few of them here and there, and if we have a new product we price it a little higher. But farmers markets aren’t necessarily, in my estimation, places to go for a real bargain…. We’re all about quality and we try to give people the best possible quality that we can have. But we have to keep the price point high enough that we can actually keep the whole farm going,” he said.
For Hall, the farmers market is a place for shoppers to invest in the quality and freshness of their food.
“They are looking for a reasonable price but they want the quality, the freshness. The value to them is being able to say, ‘Hey, how did you grow those tomatoes?’” Hall said.
Even more, to Hall, the value of the market lies beyond just your weekly grocery shop. It is a place to directly invest in your local community.
“All your markets are going to be fantastic. You’re going to get some of the best products, you’re going to get local, you’re going to get fresh. It’s a good reason to get out. It’s a good event to socialize with your townspeople,” he said.
“I think the interest actually started before Covid. People definitely want to know where their food is coming from and they want to meet the farmers. They’re looking for a small, more personal touch to their farms…. The reason most of the farmers come to market is because of the patrons, because we enjoy engaging with the people,” Hall continued. “I was very proud to hear that it seemed to be the place to be on Saturday morning — at the farmers market,” he said.
Find a farmers market
Here are some of the area markets. If you know of a great local farmers market not listed here, let us know at food@hippopress.com.
Tuesday
• Bedford Farmers Market at Murphy’s Taproom, 323 Route 101, Bedford, on Tuesdays from 3 to 6 p.m. through Oct. 17. Market features flowers, maple, conventional produce, fish, jams, wine, fruits, baked goods, eggs, jellies, specialty foods, etc. See bedfordnhfarmersmarket.org.
Wednesday
• Canterbury Community Farmers Market at 9 Center Road on Wednesdays from 4 to 6:30 p.m. through September, rain or shine. Find vendors selling fresh produce, eggs, baked goods, cheese, milk, maple products, potted plants, meats, seafood, jams, cut flowers, herbs, crafts, etc. See canterburyfarmersmarket.com.
• Derry Homegrown Farm & Artisan Market next to Derry Feed and Supply at 1 West Broadway, Wednesdays from 3 to 7 p.m. through September. Choose from fresh produce, flowers/plants, dairy, maple, baked goods, meat, wine, ice cream, gluten-free items, jams/jellies, body care products, crafts. Events include live music and art demonstrations. See derryhomegrown.org.
• Kingston Seacoast Growers Association Across from the Kingston fire station at the intersection of Church and Main streets on Wednesdays from 2:15 to 6 p.m, through October, rain or shine. Enjoy baked goods, meat, eggs, fresh vegetables, fruits, plants, flowers. See SeacoastGrowers.org.
• Lee Cooperative Farmers Market at the Little River Park on the fourth Wednesday of every month from 3:30 to 6:30 p.m. through September. Shop vegetables, fruits, bakery, lamb, pork, beef, elk, flowers, cheese, honey, syrup, canola oil, plants, crafts, soaps, fudge, music, scone overs in many flavors, sunflower oil, corn, berries, variety of breads, muffins, and pies. Find them on Facebook.
Thursday
• Loudon Farmers’ Market at 7039 School St. on Thursdays from 4:30 to 6:30 p.m. through October. Vendors supply vegetables, fruits, flowers/plants, dairy, maple, meat, fish, prepared foods, baked goods, and crafts. Markets will feature live music. See facebook.com/loudonfarmersmarketnh.
Friday
• Francestown Community Market in the Francestown Horse Sheds at the Town Hall. Fridays from 4 to 6:30 p.m. through the end of October, rain or shine. Vendors supply vegetables, fruits, flowers/plants, dairy, maple, meat, prepared foods, baked goods, crafts, mustard, sauces, cider, beer, jams/jellies and honey. See facebook.com/francestowncommunitymarket.
Saturday
• Candia Farmers Market at the Smyth Library Grounds (55 High St.) on the third Saturday of the month from 9 a.m. to noon through October. All farmers and artisans bring fresh quality produce, value-added farm products, and crafts to market. See candiafarmersmarket.org.
• Concord Farmers Market on Capitol Street on Saturdays from 8:30 a.m. to noon through the end of October. Vendors include a regular rotation of fresh produce, flowers/plants, baked goods, maple, wines, beers, meat, dairy, fish, agricultural crafts, etc. See concordfarmersmarket.com.
• Contoocook Farmers Market at the Contoocook gazebo on Saturdays from 9 a.m. to noon through the end of October, rain or shine. Shop fresh produce, eggs, flowers/plants, dairy, maple, baked goods, meats, herbs, weekly entertainment, etc. See facebook.com/ContoocookFarmersMarket.
• Milford Farmers Market at 300 Elm St. on Saturdays from 10 a.m. to 1 p.m. through Oct. 14. Shop fresh produce, flowers/plants, maple, baked goods, meat, fish, wool, guest chefs, weekly entertainment, etc. See milfordnhfarmersmarket.com.
• New Boston Farmers Market on the corner of Route 13, 7 Meetinghouse Hill Road, on Saturdays from 10 a.m. to 1 p.m. through the end of October. Enjoy organic produce, fruits, flowers/plants, soaps, honey, teas, bakery goods, maple, chocolate, barbecue, eggs, wool products and local artisans, plus musicians, demonstrations and education. See facebook.com/NewBostonFarmersMarket.
• Warner Area Farmers Market on the Warner Town Hall Lawn on Saturdays from 9 a.m. to 1 p.m. through the end of October. Find vegetables, baked goods, art and more. See warnerfarmersmarket.org.
Sunday
• Nashua Farmers Market (Main Street Bridge Farmers Market) on the Nashua Public Library Lot, 6 Hartshorn Ave. on Sundays from 10 a.m. to 2 p.m. through Oct. 22. Find fresh produce, meat, eggs, plants, pastries, artisan breads, honey, maple syrup, candy, ice cream, soap and crafts from a variety of vendors. See downtownnashua.org/nashuafarmersmarket.
• Salem Farmers Market at The Mall at Rockingham Park (77 Rockingham Park Blvd.) between Dick’s Sporting goods and Cinemark on Sundays from 10 a.m. to 1 p.m. all year. This year-round market features fresh produce, flowers/plants, dairy, maple, baked goods, meat, crafts, and live entertainment. See salemnhfarmersmarket.org.
Featured photo: Bedford Farmers Market. Courtesy of Cherilyn Bukofske.



