Manchester market hosts author event
A collection of new books written by local authors isn’t something one expects to find in a crafts store, but the Manchester Craft Market is not typical. Along with titles like S.M. Stevens’ award-winning novel Beautiful and Terrible Things and a history of New Hampshire’s soda industry called Granite Fizz by Dennis Sasseville, the store also offers food, delicacies like artisan granola and charcuterie board meats. There’s even fresh sourdough bread for sale.
How does this explain the upcoming “Meet Our Local Authors” event, where writers will gather to discuss their many varied books?
“They’re creating something, and they’re local,” store owner Jessica Moores said in a recent phone interview. “A lot of their titles are based in New Hampshire. We have a few different guides for things to do in the area, that sort of thing. There are some history books…. It’s bringing all that local creativity to the written word.”
Moores opened the store in 2016 with a mission to sell only items made locally. She’s stayed true to it.
“I don’t let anyone bring in imported things or resell stuff. No antiques. All handmade in New England. They pay a membership fee to get a space in the store. They get their own section on our website. They can teach classes in our classroom. We have an online shopping group with close to 18,000 followers … lots of little perks and bonuses.”
Among the wares on offer are home décor products, clothing, jewelry, food items, arts and crafts, beauty products, crafting kits, greeting cards and stationery, pet items, toys and more. The store also features regular crafting classes and workshops led by its artisans and artists, like a recent Paint Your Jenga event.
Originally it was located in an empty storefront on the outside of the Mall of New Hampshire. By 2023 it had moved inside, a couple of doors down from Macy’s. It also evolved, from a humble shop to something that resembles Etsy on steroids, or at least a three-dimensional version of the online superstore that allows customers to touch the merchandise.
That aspect is reinforced on MCM’s website, which recreates the store so customers can virtually walk through it, stop to inspect things, and click to learn about vendors. In the case of the book section, located in a corner next to the register, it’s possible to find out about a title, glance at a few pages, and read the author’s biography.
“That was a big goal of mine to get done one day; that was a lot of work,” Moores said, adding that the effort was a blend of envisioning and delegating. “I can see what tech can do, and I’ll say to someone, ‘This is what I want’ and then connect with the right person to help me. I added logos and links … someone else did the actual footage.”
Most sellers have dedicated spots, but when Moores introduced her “Read Local” section last year around the holidays she took a different approach.
“The model of renting a space doesn’t work as well for someone who only has one or two things to offer,” she said. “So I kind of combined all of our authors into one area to give them a shared space so they didn’t have to worry about that.”
Authors participating in the event include Stevens and Sasseville, along with Karen Coulters, Stefanie Jolicoeur, Dawn Reno Langley, John Clayton, Darcy Cates, Marti Suerst, Connie Evans, Jennifer Hallock, Walker Hound, Emily Kordas, Ellen H. Reed, David Rouleau, Killarney Traynor and Jim Wilcox.
For Moores, one of the benefits of running the store is being able to read new writers when their wares arrive. She expects the Meet Our Local Authors event will include a few new titles.
“I come to know and appreciate them through the store,” she said, “There’s definitely a lot to choose from…. I get to check them all out and find something new all the time.”
The book corner is a relatively new initiative at the store. Moores is encouraged by the initial response.
“It’s growing,” she said. “We’re getting a lot of interest in new authors coming in to join us. So I think once it’s grown a little bit more it will be almost like your little bookshop in the mall.”
Meet Our Local Authors
When: Saturday, May 24, 11:30-1 p.m.
Where: Manchester Craft Market at the Mall of New Hampshire, 1500 S. Willow St., Manchester
More: manchestercraftmarket.com
Featured photo: Courtesy photo.
