Your Favorite Flavor is Vanilla

A look at a complex, elegant, comforting and not at all ordinary culinary star

We take vanilla for granted. According to pastry chef Addie Leader-Zavos, we use vanilla as a background flavor in so many things we eat that it’s easy to forget it’s there.

“The special thing about vanilla,” Leader-Zavos said, “is that it adds so many beautiful top notes to whatever we cook with it. You want things that are going to taste good and are going to taste good in your mouth for a long time. And vanilla has so many intricacies that it really helps make other flavors more complex, more interesting. But at the same time, because it has been used for so long and in so many contexts, it’s part of what people expect. But if it’s missing in some context, it can really feel like the flavor of the food is a little flat.”

“You know, there’s no possible way for actual natural vanilla to meet the demands that we have for it,” Leader-Zavos continued. “It only comes from three or four places in the world. And there’s only two or three species that pollinate it. A lot of vanilla is actually hand pollinated. Unless it’s grown in Mexico, there aren’t any natural pollinators.”

There are dozens of flavor compounds in vanilla, but one of the main ones is a chemical called vanillin. It is present in many species of hardwood, Leader-Zavos explained, which is one of the reasons many types of alcohol — most famously bourbon — are aged in oak barrels. “Straight bourbon has to be aged in American oak barrels and also has many of the same scent components as coconut, as cocoa butter, as oddly dill. All oak species have some amount of vanillin in them — the French varieties have the most, followed by American varieties.” This is where artificial vanilla comes from, she said.

Because vanilla extract is usually suspended in an alcohol solution, many high-end pastry chefs use actual vanilla beans, Leader-Zavos said.

“Some people kind of like the flavor of the alcohol that’s with the vanilla. I don’t as much because I think it’s a little bit distracting. I want to taste just the vanilla and not the sort of alcohol. That’s sort of a preference issue.” The alcohol in vanilla extract is one reason many recipes call for adding it after a dish has come off the heat. “The flavor compounds are really volatile in vanilla. And alcohol can carry them away as it cooks off. Generally, you want to add it off the heat, or to use gentle heat, hot enough to take care of the alcohol but not hot enough to break down the vanilla compounds — about 170°F.”

Ashley Savoy is the owner and baker of Savvy Sweets and Treats, a baking business that specializes in French-style macarons. She takes vanilla very seriously. Because people typically eat macarons slowly and focus on their flavors, the vanilla she uses has to be of the highest quality possible, she said.

“We talk a lot about quality ingredients,” Savoy said, “but people tend to forget about vanilla, which can be a mistake. It really is one of those ingredients that you want to spend your time and your money on because good vanilla really can make a big difference. So in my kitchen, in my bakery, I make all of my vanilla [extract] and my vanilla paste from scratch. It’s not bought from a store. I buy high-grade vanilla beans from places that ethically source them. It’s really quite simple to make your own vanilla. People, you know, think it’s quite complicated, but it’s really not. It’s just, it’s simply vanilla beans and vodka. It’s not anything else. You don’t even really want to use a high-end vodka because the high-end vodkas tend to have more of a flavor profile. And that’s not really what you want. You want the flavor of vanilla beans.”

“Really good vanilla has a flavor that can really make a dish go from just kind of a dish to something really special,” Savoy said, “because the vanilla really does have that much of a change based on how good it is. Once you start having real vanilla — the good stuff — you’ll start to notice the difference. You can pick out that imitation vanilla almost immediately. You know that something there isn’t quite right, and you’ll end up getting a taste for it.”

“If you’re looking for more of a pronounced vanilla flavor,” Savoy said, “a lot of times people just fall back on throwing vanilla paste in, but for a pastry cream or anything like that the best thing to really do is to infuse your milk or your cream with the vanilla [beans] before you’re making your pastry, and that’s going to give you the most flavor enhancement and it’s, again, it’s quite simple to do. You just, you heat up your milk or your cream — not to a boil — just until it starts to steam a little, and then you split your vanilla pods in half and throw them in. One is usually enough. Just give it 30 minutes to an hour, and the cream is completely infused and ready to cook with.”

Vanilla pods can be used more than once, Savoy said.

“A lot of bakers who use the vanilla beans — the pods — we save them because they have a lot to give. Even if you scrape all the seeds out, down to just the pod, the pod still can be thrown in vodka and then made into vanilla extract. It still has way more life to give.”

Ice cream

Most Americans associate vanilla with ice cream. According to Jim Richardson, the owner of Richardson’s Farm Ice Cream, there’s a reason for that: Vanilla has an affinity for dairy. The problem, he said, is finding the right vanilla.

“We use an extract,” he said. “We have tried four or five different vanillas over the course of several years, and it took a while to find one that we liked better than the others, a good, clean vanilla. There are a couple that have a sharp, bitter end to them. We’ve tried the Dare [Virginia Dare, a well-regarded brand of vanilla]. It’s expensive, but I don’t like the flavor of it. And we tried a bourbon vanilla two years back, and I wound up putting two ounces of that in a batch of vanilla ice cream just to use it up, and it was vile!”

(“Bourbon” vanilla doesn’t have anything to do with bourbon whiskey; Bourbon vanilla beans are grown in a particular part of Madagascar.)

“Over the years we’ve tried several. The one that has a consistently nice flavor — a good clean vanilla — is Edgar Weber, out of Illinois. We use almost all of their flavors because they make all natural flavors and they won’t sell it to us unless we sample it. If you want a sample to try something, you call them up and they’ll ship us eight ounces … or 12 ounces, depending on what we’re making.”

Richardson said vanilla ice cream is in such a constant high demand that he keeps two tubs of it open in the freezer at all times.

“We use it all the time,” he said. “Sometimes the two look like different colors, because [vanilla ice cream] changes color as it warms up. It also tends to be a little bit softer. With warmer ice cream, the flavor comes through more.”

By the way, when looking for vanilla ice cream you might find both vanilla and French vanilla on the menu. What’s the difference? Eggs. French vanilla uses a custard base made with eggs, which is why it has a deeper, slightly more yellow color than plain vanilla. Ice cream made without eggs is referred to as “Philadelphia-style” ice cream.

Beer

At a completely different end of the food spectrum from ice cream is beer. Brian Parda is the head of sales and marketing for Great North Aleworks, which is known for its vanilla porter.

“Our Robust Vanilla Porter dates all the way back to the beginning of Great North Airworks,” he said. “It was one of our original releases and it goes back even before the brewery. It was one of the original home-brew recipes that the owners, Rob and Lisa [North], would serve when their friends came over. If they didn’t have it on tap at home people would be outraged. And so we’ve been making it for over 10 years now and we make it year-round. As a matter of fact, a couple of summers ago we tried to pause making it for a couple months over the summer because sales will slow a little bit. But we got enough phone calls and emails and messages that we never did that again. So we now make it year-round.”

One of the reasons Great North’s vanilla porter is so popular, Parda said, is that it defies expectations.

“Porter is a darker beer,” he said. “I mean, if you hold it up to the light, it’s more brown than black. Obviously, you eat and drink with your eyes, but I think a lot of people see a dark beer and are intimidated by that. They think it’s going to be heavy and thick and rich and cloying and sweet. The porter that we brew before we add the vanilla is actually a very light drinkable beer. It’s flavorful. It has a lot of those darker flavors — kind of more reminiscent on the chocolate side than on the heavy roast, like a stout would be. It doesn’t really have the heavy coffee roast, but a little bit of coffee. I think the vanilla bridges that gap there where people kind of go from intimidated to, ‘Oh, wow, that’s actually really good.’ We get a lot of that when we’re pouring it for somebody for the first time.”

“I think that vanilla, when people smell it,” Parda continued, “it usually has a positive olfactory memory for people. You smell vanilla and you think of all kinds of great, delicious things. So yeah, maybe it’s being taken for granted or considered ordinary — like ‘plain vanilla’ — that kind of thing. But I think it’s actually kind of the special sauce, if you will, for our porter. I don’t know that it would sell as well if we made it without it.”

“When I’m sampling it, either at a store or at a beer festival,” he said, “if someone comes up to the table and they say, ‘Hey, what’ve you got?’ I’ll tell them about our IPAs [India Pale Ales — light, very hop-forward beers] and they’ll be like, ‘Oh, I don’t want anything too bitter. I don’t want anything too hoppy.’ I’ll say, ‘Why don’t you try my porter?’ and they’re like, ‘I don’t know…,’ and they get all intimidated. It’s funny, because I think the vanilla kind of shocks them and they realize, ‘Oh, maybe I could drink a dark beer.’ I sometimes describe it as like French vanilla iced coffee for people that are trying to understand it. Again, there’s just a touch of that light roast coffee flavor from the darker malt, and then that vanilla, and it’s cold. It blows their minds a little bit.”

To avoid breaking down vanillin and other flavor compounds, the vanilla is added after the actual brewing process, Parda said.

“It’s added what we call ‘on the cold side.’ After the beer’s been fermented and is getting close to being finished as we’re preparing it to be packaged is when we add the vanilla.We use a really high-quality extract. The origin of the beans is Madagascar, if you want to get specific. A couple of years ago there was a hurricane or something in Madagascar and there was a bit of a supply issue, so we explored some other brands and some other products, and none of them worked. We couldn’t change the flavor profile too much, but thankfully we were able to source enough and we continue to be able to source that same brand.”

Scent

Many of the subtle characteristics of vanilla come from its smell, something that is very important to Tamsan Tharin, the owner and chief perfumer of Essense Parfumerie.

“One of the most interesting characteristics of vanilla,” she said, “is that it has the ability to impinge equally on both sense of smell and sense of taste. Vanilla is used in so many products. It’s considered like a comfort food. People find it very, very comforting. It’s the ultimate comfort food like sugar cookies with a slight aroma of vanilla or vanilla cake. But it’s also used in products like baby products or some cleaning products. It’s put in almost all lipsticks. So people just have the sense of comfort with the smell of vanilla. As you say, they don’t necessarily recognize it as vanilla, but they’re getting these comfort feelings from it because nothing affects our feelings and our emotional states more than smell. When you smell something, it goes right to the old part of your brain, the old lizard part of the brain and the brain stem. And so we have immediate reactions.”

“Vanilla is a base note,” Tharin said, “but it plays well with everything. It mixes with everything. You can put vanilla with musks. You can add it to powdery scents like baby powder. You can add it to oriental scents, which is an amber-based, exotic, woodsy scent. It’s comforting. … People consider it sexy and they associate it with love. And again, we’ve got the comfort association as well.”

The vanilla panel
Eden’s Table Farm (240 Stark Highway North, Dunbarton, 774-1811, edenstablefarm.square.site)
Essense Parfumerie (Main Street, Meredith, 409-2799, essense.com)
Great North Aleworks (1050 Holt Ave., No. 14, Manchester, 858-5789, greatnorthaleworks.com)
Richardson’s Farm (170 Water St., Boscawen, 796-2788, richardsonsfarmnh.com)
Savvy Sweets and Treats (Bow, 387-0241, savvysweetsandtreats.com)

Vanilla recipes

Vanilla Cream Pie

This is a vanilla-forward take on an Indiana-style sugar cream pie. It is extremely user-friendly, but during the final bake you need to watch it like a rattlesnake to make sure it doesn’t overcook.

  • One pie crust, blind baked — this means prebaked. If you’ve never blind-baked a pie crust before, watch a how-to video. It’s not difficult – you will probably want to crumple up a sheet of parchment paper and weigh it down with dried beans. I like to use chickpeas.
  • 1 cup (198 g) sugar
  • ¼ cup (28 g) cornstarch
  • 2 cups (454 g) whole milk
  • ½ cup (1 stick) butter, cubed
  • 1 Tablespoon vanilla paste or vanilla extract
  • ¼ teaspoon ground cinnamon

Preheat oven to 375°F.

piece of wedge shaped, creamy pie with dark topping, on plate with fork

In a medium saucepan, whisk the sugar and cornstarch into the milk. Over medium heat, bring to a simmer. The mixture will thicken considerably. Keep cooking, stirring or whisking continuously until it is thick enough to coat the back of a spoon.

Remove the sweetened milk mixture from heat, then stir in butter and vanilla.

When everything has incorporated, transfer the mixture to your pre-baked pie shell. Bake until golden brown — after 10 minutes or so, keep a close eye on the pie to make sure it doesn’t get too dark. While delicious, the pie filling is not to be trusted; it will darken suddenly and with almost no warning.

Let the pie cool, then chill in your refrigerator for at least two hours. It is very good served at room temperature, but I prefer it very cold. It is very vanilla-forward and satisfying.

Vanilla-Rum White Russian

  • 1 ounce coffee liqueur — Kahlua is the classic base for a white Russian, but coffee-flavored brandy will work well too.
  • 1 ounce dark rum — because the focus of the flavors in this drink is vanilla, don’t bother using a top-shelf, expensive, aged, sipping rum for this. I like Myers’s. Yes, it’s a “spiced” rum, but guess what constitutes the spices – mostly vanilla.
  • ½ teaspoon vanilla extract — probably the best you can find. Artificial vanilla is perfectly fine for many applications, but not this one. Use the real stuff.
  • ½ ounce Galliano — this is a vanilla-scented Italian liqueur in a really tall bottle.
  • 2½ ounces half and half

In a mixing glass, stir all the ingredients except the cream with ice until it is chilled and combined thoroughly. Strain over fresh ice in a rocks glass.

Place a spoon against the side of the glass, and very gently pour the cream over the back of the spoon. The cream is slightly less dense than the boozy mixture and will float on top of it, making lava-lamp-looking layers. This is a good second-date, make-an-impression drink. It tastes of coffee, cream and, of course, vanilla.

Vanilla Soufflé

  • 3 Tablespoons butter, cubed
  • 3 Tablespoons all-purpose flour
  • Pinch of salt
  • 1 cup (227 g) whole milk
  • 1 Tablespoon vanilla paste or extract, separated – 1½ teaspoons and 1½ teaspoons
  • ½ cup (99 g) sugar
  • 4 egg yolks
  • 5 egg whites
  • Butter and sugar to coat your soufflé dish

Preheat oven to 375°F.

Butter and sugar the inside of a soufflé dish — I like to use a generous amount of butter for this, about a tablespoon.

In a saucepan or small skillet, combine the flour, butter and salt to make a “roux.” This means that you will melt the butter and cook the mixture over medium heat for several minutes, until it darkens slightly to something like the color of a lion. Remove from the heat. Reassure the roux that you will come back to it; make sure it doesn’t feel abandoned.

In a small saucepan, heat the milk and half the vanilla, stirring until it reaches a gentle simmer. Add the roux to the milk mixture, and whisk to combine. Add the sugar, and bring the mixture back to a simmer, whisking constantly. Cook for two to three minutes, until it thickens noticeably.

Remove the mixture from heat and stir in the butter and the rest of the vanilla, combining thoroughly. Temper in the egg yolks. Return to the heat, and bring it back to a simmer, whisking constantly, then transfer the mixture to a mixing bowl, and set it aside to cool slightly. The egg yolks will turn the mixture yellow.

Beat the egg whites to stiff peaks. Stir 1/3 of the egg whites into the yellow mixture “to loosen it up.” (This is what most cookbooks say, though in my opinion that sounds a little judgmental. Who are we to tell the mixture that it needs to loosen up?) Gently fold half of the remaining egg whites into the mixture, until it is 95 percent incorporated, then fold in the remaining egg whites.

Transfer the now fluffy egg mixture to your prepped soufflé dish. Bake for 25 to 30 minutes, until it has puffed up and turned golden brown. When it is ready to take out of the oven, it will still be slightly jiggly in the center.

This is when you’ll want to take a picture of your soufflé. As it cools, it will shrink a little; if you like to post photos of your food to social media, take the picture as soon as it comes out of the oven. This will be a warm, delicate, vanilla-forward dessert that will top off your cooking confidence. Soufflés have a reputation for being temperamental. They really aren’t, but when you manage to achieve soufflé victory, you will know that you are capable of anything.

Vanilla Tapioca Pudding

This is a delicious, very old-fashioned dessert, with a caviar-like texture.

  • 2 cups (454 g) whole milk
  • 1 cup (227 ) heavy cream
  • 1/3 cup (61 g) small-pearl tapioca
  • Pinch of salt
  • 1 egg yolk, beaten
  • 1/3 cup (66 g) sugar
  • 2 teaspoons vanilla paste or extract
  • I Tablespoon nonfat dry milk (optional)
two stemmed, fancy cocktail glasses filled with tapioca and sitting on table beside plants
Vanilla tapioca. Photo by John Fladd.

Combine the milk, cream, salt and tapioca, then set it aside for 45 minutes or so, to let the tapioca pearls hydrate.

Add the sugar and milk powder, and cook over medium heat until it reaches a simmer. Cook the mixture for 15 to 20 minutes, until it thickens and the tapioca becomes tender.

Remove the mixture from the heat, and whisk in the egg yolk and vanilla. Return the mixture to the heat, and simmer it for two to three minutes, whisking continually, to make sure that the egg yolk has become completely incorporated and there are no egg pockets to turn into scrambled eggs.

Remove the mixture from the heat, and let it cool for 30 to 45 minutes, then transfer it to serving dishes, and chill overnight, or at least two hours. Serve cold with a sprinkle of grated nutmeg.

News & Notes 26/05/07

Energy week

NH Energy Week continues through Friday, May 8, according to a press release from Clean Energy NH. Throughout the week, which started May 4, more than 30 in-person and virtual events are scheduled, focusing on a range of energy-related topics, the release said. Events on Thursday, May 7, and Friday, May 8, include 603 Solar for a “Solar Lunch and Learn” on May 7 in Exeter at noon; Energy Trivia at Rockingham Brewing Co. in Derry on May 7 at 6:30 p.m.; a virtual program on “How to Combat Rising Energy Costs with Solar Panels” on May 8 at 11 a.m., and “Currents of Change: Hydro & Community Power at Amoskeag” in Manchester at noon on May 8, according to nhenergyfuture.org, where you can find details on these and other events those days and register to participate. On Saturday, May 9, from 10 a.m. to 1 p.m. the Lake Region Citizens’ Climate Lobby will hold a “Love Your Earth Day” event at Veterans Square in Laconia, the website said. See cleanenergynh.org for more on Clean Energy NH.

Career Closet

Plymouth State University Student Support Foundation and Academic and Career Advising Center has opened the University’s Career Closet, a program that gives students access to business casual clothing, according to a press release. The program offers the clothes to students at no cost and will accept donations of clean, stain- and tear-free men’s and women’s blazers and jackets, dress pants, button-down shirts, sweaters, cardigans, suits and matching sets, professional dresses and skirts, professional shoes and accessories such as belts, ties and bags, the press release said. “Clothing donations must be scheduled prior to drop-off; appointments are available Monday through Friday. Anyone interested in scheduling a donation appointment may email career.development@plymouth.edu or call 603-535-3065,” the release said.

Fundraiser for veterans

The Pulse of NH radio stations will hold an on-air fundraiser Wednesday, May 13, from 6 a.m. to 6 p.m. — the Veterans Count “Make 12-Hours Count Radiothon,” according to an Easterseals NH press release. The money raised during the event will support New Hampshire service members, veterans and their families, the release said. The event will broadcast on stations including “News Talk 107.3 WTPL, 98.1 WTSN, and 107.3 WEMJ” and “music stations, including Frank FM, 105.5 JYY, Country 93.3 The Wolf, and Country 95.3 & 107.1 The Wolf,” the release said. “Easterseals NH Veterans Count is joining forces with Binnie Media to present a day of programming by and about veterans to fundraise for the New Hampshire military community. Hosted by Jack Heath of Good Morning New Hampshire and broadcast legend Mike Pomp, listeners will enjoy a day filled with stories, sponsor interviews, celebrity endorsements, and dignitary spotlights,” the release said. Last year’s event raised more than $70,000 according to the press release, which said “close to 100,000 NH residents over the age of 18 are either active-duty service members, in the National Guard or military veterans.” See vetscount.org/donate-now.

Ride for a cause

Iron Legacy Motorcycle Club – Freedom Crew in partnership with American Legion Post 27 and Connor’s Climb Foundation (“an organization dedicated to mental health awareness and suicide prevention initiatives”) will host a Charity Ride for Mental Health & Suicide Awareness on Sunday, May 17, at the American Legion Post 27 in Londonderry, according to a press release. “This community-focused event aims to raise awareness around mental health and suicide prevention while supporting a meaningful cause,” according to the release, which said that 100 percent of the proceeds will benefit Connor’s Climb (see connorsclimb.org for more on the organization). Registration is from 9 to 10:30 a.m. with “kickstands up” at 11:30 a.m. Participation costs $20 per rider, $30 per rider with passenger, and $10 non-rider admission to the party, which will feature food, a cash bar, raffles and more, the release said. Contact abarilone0405@gmail.com for more information.

Twilight tour

The Currier Museum of Art is selling raffle tickets for a private Twilight Tour of the Frank Lloyd Wright houses for up to six people featuring drinks and light bites, according to currier.org. Tickets cost $100 each and only 150 will be sold, the website said. A winner will be drawn on May 15 and proceeds will go to the Currier’s Annual Fund, according to the website, where you can purchase a ticket.

Evening at the village

The Canterbury Shaker Village will hold “Simply Shaker,” a fundraiser, on Thursday, June 25, starting at 5 p.m., according to shakers.org, where you can purchase tickets. The evening will feature a cocktail reception, live music, an opportunity “to experience traditional printing methods and to create a handmade souvenir,” dinner and a presentation about the Meeting House preservation project and the Village’s new summer internship program, the website said.

Night at camp

The New Hampshire Boat Museum in Moultonborough will host its fundraiser, “Night at the Museum: Up to Camp,” on Friday, June 5, from 5:30 to 9 p.m. The event is a tribute to New Hampshire youth camps and will feature “camp-themed cuisine with a modern twist” as well as dancing, auctions and more, the release said. Guests are encouraged to wear camp-inspired attire, the release said. Tickets cost $150; see nhbm.org.

Strawbery Banke in Portsmouth will hold Springfest: A Celebration of Gardens and Baby Animals on Saturday, May 9, and Sunday, May 10, from 10 a.m. to 4 p.m., which will feature animals, artisan vendors, sheep shearing demonstrations, hands-on activities, food trucks and a bake-off of Portsmouth orange cakes on Sunday, according to strawberybanke.org, where you can purchase tickets.

Families in Transition will hold its Walk Against Hunger on Sunday, May 17, starting at noon in Veterans Park in Manchester, according to fitnh.org, where you can register to participate in the 2.5-mile loop and find details about the after-party.

The NH Humanities Council and the New Boston Historical Society will host a program on “African American Soldiers and Sailors of New Hampshire During the American Revolution” with speaker Glenn Knoblock on Thursday, May 14, at 7 p.m. at the New Boston Community Church, 2 Meetinghouse Hill Road, according to newbostonhistoricalsociety.com.

Keith O’Brien will be at Balin Books in Nashua on Saturday, May 9, at 2 p.m. to discuss his new book Heartland, about the life of Larry Bird and his “unlikely rise from a struggling small-town life in Indiana to college basketball stardom,” according to balinbooks.com.

Downtown sounds

Concord First Friday 2026 unveils six months of music

The rich music scene in Concord will be on display through early November, with the help of a local musician who’s also a local business owner. Eric Reingold was inspired to volunteer for the monthly First Friday series after catching one of its events last year.

Sensing an opportunity to add his expertise to the mix, he reached out to Intown Concord, the organization behind First Friday, Market Days and other downtown events. Reingold has worked with Intown for many years, both as the owner of Endicott Furniture on Main Street, and as a performer in acts like JamAntics, Up and People Skills. Stressing the many hats he wears, Reingold offered his services.

“I’m basically a full-time musician, I know all the bands around here, I run sound, and I can put on a huge festival with equipment I’ve accumulated over the years,” he told them. “By way of shortening the story, they were like, ‘Well, if you think you can do it, why don’t you?’”

That was last summer, and he’s been booking bands since, assembling a lineup that serves as a love letter to the Capital City’s music community.

“I have seen every single one of these bands,” Reingold said. “My opinion is that the music in Concord is incredible. There’s so much good talent here that I’ve been both lucky to be part of and also just experience.”

On May 1, the inaugural First Friday of 2026 will offer live music on two stages. In Bicentennial Square, RGB Trio will kick things off at 4 p.m., followed by Chasing Ghosts from 6:15 to 8 p.m. Over at City Plaza, near the capitol building, Wandering Souls take the stage at 4 p.m.

RGB Trio consists of drummer Ryan King, Gary Smith on bass and a unique eight-string guitar, and singer/guitarist Bob Dwyer. They’re booked at this year’s Strange Creek Campout and are a favorite at Penuche’s and other local night spots. They mix originals and eclectic covers ranging from Phish to Hendrix.

Chasing Ghosts is a young, high-energy ’90s cover band out of Henniker whose drummer once stepped in last-minute for one of Reingold’s own gigs without knowing any of the songs.

“He was a real trooper; it was kind of a legendary move,” he recalled. “They’re young and fresh. They haven’t kicked around too much yet.”

With a setlist touching on the ’90s pop side with songs like Sixpence None the Richer’s “Kiss Me,” Wandering Souls is 10-member band that also hosts a weekly jam session at Christ the King Church. “They’ve been supporting Intown Concord for a long time,” Reingold said. “So it was important to continue using them.”

Upcoming in June are Kyle Erickson, Ashborne and Trade, one of two bands including guitarist Scott Solsky that are part of the series. The latter is organ-forward trio J3ST, on a jam-forward Sept. 4 quadruple bill with Supernothing, Bosey Joe and Superbug.

In deference to Intown’s citywide multi-stage street festival running June 27 through June 29, there’s no July event. “I think that’s kind of their big break,” Reingold said. “It’s kind of a mini-vacation after Market Days because they’re so straight out during that weekend.”

August’s First Friday welcomes the return of Senie Hunt, a local favorite who relocated to Tennessee a few years back but comes back every summer for local dates. Celtic rockers Rebel Collective join Hunt on the Bicentennial Stage, while a band of local doctors called No Copay play from 4 to 8 in City Plaza.

In October, Reingold does double duty, performing both in his band Up and with his old JamAntics mate in Lucas Gallo & the Guise.

“Intown told me I could play as much as I wanted, but I didn’t want to abuse my position, especially because I know so many bands that are better than I am around here,” he said. “But it was important to get my ‘Guise’ up there.”

Heather Smith & the Constants and Robin Gaming round out October’s First Friday, with Lee & Dr. G and Andrew North & the Rangers along with Martha Hubbard in November. Reingold’s overall goal is to reinforce downtown Concord as a go-to hotspot: “Cool and inviting to the locals, but also people that want to visit.”

Concord First Friday Music
When: Friday, May 1
Where: Bicentennial Square – RGB Trio, 4 p.m., Chasing Ghosts, 6:15 p.m. / City Plaza – Wandering Souls, 4 p.m.
Full schedule: firstfridayconcord.com

Featured photo: Chasing Ghosts. Courtesy photo.

Food trucks on Friday

Concord’s First Fridays kick off another season

Beginning Friday, May 1, Main Street in Concord will host a celebration on the first Friday of every month until November.

“Except July,” Berit Brown said. “We’re skipping July, because the first Friday falls right on the Fourth of July, and that would be a little too intense.”

Brown is the events and marketing manager for InTown Concord, the nonprofit organization that sponsors First Friday events as well as other celebrations, like Concord’s Winter Festival, Market Days, Halloween Howl and a holiday celebration in December called Midnight Merriment. First Fridays feature live entertainment and special activities, and downtown businesses stay open until 8 p.m. Art galleries open late with special viewings, wine and cheese, and so on. And, of course, there are food trucks.

Brown said food trucks are a natural fit for First Fridays.

“It’s a good way for somebody to kind of try out their food truck idea,” she said. “They can test out menu items and see what people respond to the best and do it on a much lower budget than opening a brick and mortar restaurant. For a lot of the food trucks that we work with, [First Fridays] are their first forays into selling their food. A lot of their stories are pretty similar. They tell us that family members and friends have always said that they’re good cooks and then they end up opening a food truck. For a lot of them First Fridays in Concord are their first ever food truck experience.”

The food trucks offer the public a variety of types of food to choose from on any given First Friday, Brown said.

“It’s definitely a nice vibe while you’re waiting for your food. You’re able to listen to live music on City Plaza. We’ve actually expanded the number of food trucks,” she said. “Last year we were doing two per event, and this time our goal is to have three to four per First Friday. We’ve definitely opened it up a little bit more and we’ve also tried to find a balance between sweet and savory foods. So you can get a cupcake or a brownie, and you can also get a hot dog or a hamburger.”

“We have a new vendor this year who’s coming in November and they are a gluten-free food truck,” she said. “We have Teenie Wienies, who serve sausage sandwiches. I love their food. They’re fantastic. They have the largest sausage sandwiches you’ve ever seen. This year they’re actually coming to the October First Friday, so they’ll be serving Oktoberfest-inspired sandwiches. I think some of the first events that they ever did were at our First Fridays and they kind of were able to troubleshoot and see how much sausage they needed to bring to different events. And now they’re permanently stationed at one of the breweries around town.” See page 22 for a look at the music planned for First Fridays.

First Friday
The first First Friday of 2026 will take place along Main Street in Concord on Friday, May 1, from 4 to 8 p.m. The theme will be “Petals and Pedals.” The food trucks will be Carly’s Kitchen (a mobile bakery), New Hampshah’s Mini Donuts, and Stacy’s Grill, which will serve hamburgers, hot dogs and other grilled favorites. Visit firstfridayconcord.com/may.

Featured photo: Photo courtesy of Teenie Wienies food truck.

Plant-based May

The Vegan Chef Challenge returns to Manchester

During the month of May a number of Manchester restaurants will compete in the 2026 Vegan Chef Challenge. Each restaurant will feature one or more vegan dishes on its menu. These might be existing dishes or new experimental dishes developed for the competition. Customers will vote on which dishes stand out the most. Similar competitions take place in cities across the country.

Joan O’Brien is the president of the New Hampshire Animal Rights League, the group organizing Manchester’s Vegan Chef Challenge. She said last year’s Challenge, the first in Manchester, was an eye-opener for the city’s restaurant community.

“Last year was the inaugural challenge,” she said. “It was very successful. It was fun. It brought in a new customer base for the participating restaurants.” Even now, a year later, several of last year’s participating restaurants still have last year’s vegan dishes on their menus, she said. “That was the goal, to bring more vegan options to Manchester and show people that the food can be delicious, and the fact that they kept some of these dishes on their menus is proof of that, that there’s actually a demand for it. It’s been really, really good feedback.”

“[The Vegan Chef Challenge] is an event that was created by a national organization called Vegan Outreach,” O’Brien said, “and their goal is to raise awareness around vegan lifestyle. They host these challenges in cities across the country, including Manchester. The overall winner, the best overall in Manchester was Stashbox. They had a miso-glazed avocado dish, and their cashew cream gnocchi was outstanding. I’ve been looking through some of the things that diners said last year, and people said things like, ‘Delicious!’ and ‘We wouldn’t know it was vegan. I’m not someone who eats vegan. This is the best gnocchi I’ve ever had.’ — comments like that.”

The 2025 Vegan Chef Challenge in Manchester was a bit of a revelation for the city’s restaurant community, O’Brien said — first, that there is a demand for plant-based dishes, even in a traditionally food-conservative state like New Hampshire.

“I can’t confirm it yet,” O’Brien said, but I know that Manchester is attracting more young people, more young professionals, and those people are usually looking for healthier food, and more inventive, creative food.” The success of last year’s challenge is an indication of a change in Manchester’s food culture, O’Brien said, showing that Manchester can participate on a level with much bigger, more cosmopolitan cities in other parts of the country.

Another lesson O’Brien has taken from the success of last year’s Challenge is that a non-confrontational exposure to vegan cuisine is a gentle and persuasive way to change people’s conception of vegan food.

“I think that the whole [vegan] movement is realizing, is learning that most of us were not born vegan,” she said. “So you have to be welcoming and not judge people. And sometimes what happens is when people realize that they can still get delicious, satisfying food that happens to be meat-free, then they’re open to considering the other benefits of a vegan lifestyle. People have a lot of things in their lives that they’re trying to get done, and to think that, ‘Ugh! Now I have to change my whole diet!’ is daunting.”

“May will be a big month for going out to eat, for Mother’s Day and graduations,” O’Brien said. “So we do hope that those people who are going out will visit the participating restaurants, try some of these vegan offerings and see that we have some new players, some very talented chefs.”

2026 Vegan Chef Challenge
Manchester’s Vegan Chef Challenge will take place throughout May. For a list of participating restaurants, visit veganchefchallenge.org/manchester.

Featured photo: Jeremy Hart, co-owner of Stashbox, last year’s overall winner of the Vegan Chef Challenge, with his trophy, the coveted Golden Spatula.

Tequila and community

Arts Alley hosts a celebration of agave

The tequila-themed event, called Agave in the Alley, will take place from 6 to 9 p.m. in downtown Concord.

“We’re very excited about our event on Friday,” Jen Abou Raad said. “We’re hosting a pre-Cinco de Mayo party on Friday, in our courtyard.” Abou Raad is the Director of Sales & Programming for Arts Alley, an event space on Main Street in Concord.

“We’ll have 20+ tequila vendors there who will be handing out samples,” Abou Raad said. “[Attendees will] get a memorable collective glass to use for the sampling. Tickets include three tacos as well, that people will be able to redeem out of the diner space. We’ll have a fun DJ who will spin Latin-style music. There will be a photo booth set up, which is going to be awesome, and we have some giveaways and swag and all the fun stuff.”

Abou Raad said the courtyard space at Arts Alley, which opened last August, was designed to host events like Agave in the Alley.

“[The designers of the space] wanted it to be a multi-purposeful space,” she said. “The goal was to create a space for people to come and gather and just hang out and enjoy their time together out in the summertime in the open air. The vision was to be a community-focused spot. We find the space works really well for a variety of different events. We’ve had some dance parties out there. We have people rent the space for birthday parties. Now that the weather’s been nicer again, we can put it to more use. It’s very multi-purposeful and it’s just a really relaxed chill vibe down there. The courtyard’s like a little oasis back there that people don’t even realize is there.”

This will be one of the first vendor-centered events that Arts Alley has held there. Abou Raad said Friday’s event will give tequila fans a chance to compare and contrast different brands and labels of tequila and mezcal in a way that might be difficult to do under other circumstances. “We have a nice mix [of tequila companies],” she said. “Obviously, everyone’s heard of Patron, but we also have smaller brands like Chica Chida, which is really popping up right now, G4, Ocho, Tapatio, Lost Lore, Casa Azul, Ghost, and a bunch more. We have a really nice variety, with brands you’ve heard of, but also brands you haven’t heard of, which we want to show off. Different vendors across the state will be able to represent their brands that they’ve worked so hard on.”

For extremely serious tequila fans there will be a VIP package available, Abou Raad said. “It gets you early entry into the event. You get some premium samples from the vendors. The vendors will also be giving out a swag bag for the VIP ticket holders. And then regular GA holders, it’s from 7 to 9 [p.m.]. And they still, of course, get to come and do the sampling, but without a swag bag. And premium samples are for the VIPs. These are just a little bit of a higher end, maybe a tequila that they haven’t even put on the shelves yet. Something a little special.”

Arts Alley has reserved a block of hotel rooms at the Comfort Inn, Abou Raad said.

“On our website, there is a link, if anyone did want to secure a room and kind of make it a fun night in downtown Concord. We offer a discounted rate, so there is that option as well. We want to make sure people can enjoy their time and do it responsibly too.”

Agave in the Alley
When: Friday, May 1, from 7 to 9 p.m. (VIP ticket-holders can enter at 6 p.m.)
Where: Arts Alley, 20 S. Main St., Concord, 406-5666, artsalleyconcordnh.com
Tickets are available through the Arts Alley website at artsalleyconcordnh.com/event/agave-in-the-alley. General admission tickets are $50. VIP tickets are $90. Tickets at the door will be $20.

Featured photo: Courtyard. Courtesy photo.

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