As more than one observer has noted, most Americans behave with respect to political campaigns and elections as they do toward sports teams and competitions. They have their favorites and then generally sit back and watch. True, some go out and stump for their candidate (or put out lawn signs), but generally most of us just follow the contest by way of cable news or local TV channels. And what those bring us these days, especially in the closing hours before Election Day, is a constant stream of strident messaging that caricatures opposing candidates as irresponsible, incompetent, or perhaps even dangerous. What is especially common is the format of these ads, whether on TV or in other forms of the media. They typically feature an especially unfavorable black and white photo of the opponent, probably snapped at an off moment along the campaign trail, while the favored candidate, featured smiling and in a color-rich setting, is portrayed as trustworthy, honest and friendly.
By extension — and probably without our adverting to the fact — this caricaturing of political candidates can easily lead us to include in our opinion those who support candidates we oppose. In short — and how many times have we all heard this? — they simply become “those people.” It’s a short step, for example, from portraying a candidate who favors a woman’s right to free choice to viewing that candidate’s supporters as “baby killers.” The political ads are replete with such exaggerations; indeed, that is what gives them the desired impact.
In his book Faces of the Enemy: Reflection of the Hostile Imagination, the philosopher and social observer Sam Keen documents the many ways, over time, we tend to conceptualize those who are our opponents as less than ourselves. In the extreme cases of warfare, the dehumanized enemy is portrayed as just that, less than human, and therefore easier to destroy.
But even in the political sphere such characterization can lead to condescension, disregard or even disdain. The higher the moral stakes, the greater the danger of regarding “the others” as unworthy or dangerous. The polarization in our society today, with its attendant imaging, makes the point.
Can we, will we break through this barrier of prejudice and start to engage in civil conversation with those who hold views opposite to ours? We cannot change everything, but we can start by reaching out and seeking not to convince others but to understand how they take the positions they do. The danger of not trying is to further harden difference, and that makes working toward a common good impossible.