Winter Warmer showcases regional talent
The spark for Winter Warmer, a virtual music festival that kicked off Jan. 16, came in the sweltering days of August. Along with fellow musician Nick Phaneuf, Mike Effenberger and his wife, videographer Amanda Kowalski, produced an outdoor, multi-camera video project and came away elated with the results.
As they watched the playback, the thought occurred to them that filming a series of professionally staged shows could provide a boost to the area scene when gigs grew scarce. They reached out to Martin England, who frequently uses his barn, dubbed North Buick Lounge, for house concerts. With plenty of space and good ventilation, it was a perfect venue for what they had in mind, Phaneuf said in a recent joint interview with Effenberger.
“The idea was to film when it was warm and safe, so that musicians could … monetize their work in the winter by having a high-quality concert to sell tickets to,” he said. “It would keep the local audience engaged with the scene by providing them with content to keep them caring.”
Area bands, spanning multiple genres, jumped on board immediately. Eleven sets were shot over two weekends, straddling the end of September and the start of October. The first performance filmed was by Boston rap group STL GLD (pronounced “Still Gold”). Effenberger wasn’t sure how the neighbors would react, even though they’d been advised of the plans.
“It’s 11 in the morning and there’s high-volume hip-hop happening that was exciting and briefly nerve-racking, but nobody complained,” he said. “Their set was incredible.”
The livestreams premiered in mid-January with New Orleans channelers Soggy Po’ Boys, and the March 27 finale stars Dan Blakeslee and the Calabash Club. Effenberger and Phaneuf are members of both groups. Upcoming shows include bluegrass from Green Heron (Jan. 23), Americana trio Young Frontier (Feb. 27) and harmony-rich quartet River Sister (March 20).
Phaneuf’s favorite was Seacoast rockers Rick Rude.
“I’ve only got to see them a couple of times over the years, and it was great being up close while we were capturing the concert,” he said. “Their music is joyful and chaotic, in all the best ways. That was a refreshing set to listen to.”
A key benefit for participating musicians is that they’ll retain full ownership of their performance video.
“Creating high-quality content that the bands could then continue to monetize or utilize after the series is done” was a key goal of the effort, Phaneuf emphasized. “We feel pretty good as an outcome of this that we can give them that.”
Both Effenberger and Phaneuf had a limited schedule during 2020, but when they did perform, they were pleased by the outpouring of support from the community.
“I was personally blown away at the dollar value that people put on the thing that we do,” Phaneuf said. “Doing this for a living, you spend at least some amount of your time as musical wallpaper. … You’re seen and not heard. People paying $50 to lock down a table at a Portsmouth pop-up to hear a show made me feel the community really valued music more than I thought they did. It was sort of an ‘absence makes the heart grow fonder’ situation, where there was less music, but the audience dedication to being at those shows was impressive.”
Effenberger liked how venues adapted, and how a few new ones sprouted up overnight. “It was an uphill battle,” he said, noting a farm in Kensington that “simply built a stage and bought a PA, and said, ‘Let’s do this and see if the community bites’ — and they did.”
Almost all the money from Winter Warmer will go to the artists, with five percent benefiting Continuum Arts Collective, an effort run by Martin England that puts musical instruments and equipment in the hands of kids who don’t have access. The series also received critical assistance from Seacoast nonprofit Project MusicWorks.
Shows will be available for viewing after they premiere, for the rest of 2021.
“We’re encouraging people to have a group experience,” Phaneuf said, “but if you miss it on that Saturday, you can watch it later.” Winter Warmer Online Concert Series
Winter Warmer Online Concert Series
Shows debut on Saturdays at 8 p.m. on seacoastmusicsupport.com
Premiere dates:
Green Heron, Jan. 23
Rick Rude, Jan. 30
STL GLD, Feb. 6
Jim Dozet Band Record Release Show, Feb. 13
Jazzputin and the Jug Skunks, Feb. 20
Young Frontier, Feb. 27
Earthkit, March 6
Sojoy, March 13
River Sister, March 20
Dan Blakeslee and the Calabash Club, March 27
Featured photo: Courtesy photo.