Social media manager
Michelle McCartney of Concord does freelance social media management for a variety of clients as well as solar sales for Freedom Forever.
Explain your job and what it entails.
I talk to potential clients and give them a consultation to see if it’s a good fit … then I manage their social media accounts on Facebook and Instagram through the Meta business suite. … I also help people acquire solar panels to help them have lower locked-in energy rates and help the planet at the same time. I utilize social media and networking to talk to people who may be interested in solar sales.
How long have you had this job?
I’ve been doing this since January 2023.
What led you to this career field and your current job?
I previously had a bookkeeping business for three years, had a homeschooling center in Weare for six months and ended up closing both of those down in September 2022. During that time, I scaled my businesses entirely organically on social media, so some of my business friends asked me to do social media management for them. I realized very quickly that I loved it, was very good at it, and could make good money doing it. So it stuck.
What kind of education or training did you need?
None. … I took some online courses to learn more and am always reading books about marketing, entrepreneurship and social media mastery to improve my skills to better serve my clients.
What is your typical at-work uniform or attire?
I work at home with my three children. They are very young, so most days we are rocking pajamas.
What is the most challenging thing about your work, and how do you deal with it?
The most challenging thing about my work is clients that come to me with problems in their social media and marketing approaches, but they don’t want to take suggestions seriously or pay for services that they really need. … I have learned to deal with it by being very straightforward with what their expectations should be with the approach they are taking.
What do you wish you’d known at the beginning of your career?
That I didn’t need to take on every client. It’s not worth the money to work with someone who is difficult to work with.
What do you wish other people knew about your job?
How necessary it is. … There are many very effective strategies to gain a loyal following on social media.
What was the first job you ever had?
I was a cashier at PetSmart. I loved it.
What’s the best piece of work-related advice you’ve ever received?
Not every client will be a good fit, and that’s OK.
Five favorites
Favorite book: The Bible. It’s the most incredible story ever told and has a lesson for everybody for every situation.
Favorite movie: My Fair Lady
Favorite music: I love listening to all the wonderful encouraging music on K-love.
Favorite food: home-cooked Italian dinner — baked ziti, salad, garlic knots
Favorite thing about NH: The Free State Project
Featured photo: Michelle McCartney. Courtesy photo.