On The Job – Michelle McCartney

Social media manager

Michelle McCartney of Concord does freelance social media management for a variety of clients as well as solar sales for Freedom Forever.

Explain your job and what it entails.

I talk to potential clients and give them a consultation to see if it’s a good fit … then I manage their social media accounts on Facebook and Instagram through the Meta business suite. … I also help people acquire solar panels to help them have lower locked-in energy rates and help the planet at the same time. I utilize social media and networking to talk to people who may be interested in solar sales.

How long have you had this job?

I’ve been doing this since January 2023.

What led you to this career field and your current job?

I previously had a bookkeeping business for three years, had a homeschooling center in Weare for six months and ended up closing both of those down in September 2022. During that time, I scaled my businesses entirely organically on social media, so some of my business friends asked me to do social media management for them. I realized very quickly that I loved it, was very good at it, and could make good money doing it. So it stuck.

What kind of education or training did you need?

None. … I took some online courses to learn more and am always reading books about marketing, entrepreneurship and social media mastery to improve my skills to better serve my clients.

What is your typical at-work uniform or attire?

I work at home with my three children. They are very young, so most days we are rocking pajamas.

What is the most challenging thing about your work, and how do you deal with it?

The most challenging thing about my work is clients that come to me with problems in their social media and marketing approaches, but they don’t want to take suggestions seriously or pay for services that they really need. … I have learned to deal with it by being very straightforward with what their expectations should be with the approach they are taking.

What do you wish you’d known at the beginning of your career?

That I didn’t need to take on every client. It’s not worth the money to work with someone who is difficult to work with.

What do you wish other people knew about your job?

How necessary it is. … There are many very effective strategies to gain a loyal following on social media.

What was the first job you ever had?

I was a cashier at PetSmart. I loved it.

What’s the best piece of work-related advice you’ve ever received?

Not every client will be a good fit, and that’s OK.

Five favorites

Favorite book:
The Bible. It’s the most incredible story ever told and has a lesson for everybody for every situation.
Favorite movie: My Fair Lady
Favorite music: I love listening to all the wonderful encouraging music on K-love.
Favorite food: home-cooked Italian dinner — baked ziti, salad, garlic knots
Favorite thing about NH: The Free State Project

Featured photo: Michelle McCartney. Courtesy photo.

Van chef

Local author talks about big flavors in small spaces

Delve into the world of practical cooking with M. Allyson Szabo, New Hampshire author of Cook Small, Live Large!. Szabo talked about how she crafted unique recipes catered to those embracing van life and small living spaces, and how her cookbook offers a diverse range of ideas for cooking in limited kitchen setups. Visit mallysonszabo.com and find the book on Amazon.

What is the idea behind Cook Small, Live Large!, and who are these recipes for?

Cook Small, Live Large! is a compendium of recipes for one or two people. It was originally designed for people who are doing van life, living in their vans or tiny homes, traveling or living on land, that sort of thing. People who are doing van life run into problems that the rest of us don’t. They can be driving through what they call a “food desert,” where there aren’t any big box stores to buy things. So there are a lot of recipes in the book for people who are either new to cooking or stuck in a place like that for a few days, which show how to make relatively healthy food using canned goods from Dollar General and what you can get from the frozen food section at Aldi. … It also works well for people who are backpacking and doing small cooking. … I have a friend whose twins are going to college this year and are living in dorms with small kitchenettes. The recipes in the book are great for them since they’re made for small portions and don’t leave a lot of leftovers.

What inspired you to write this type of cookbook?

I have a friend, Justin Hughes, who is also known as Smokey Da Van, who started doing van life. I had never even heard of it. … He works remotely, and he was living in his van with his cat purposefully, not because they were homeless, but just because that’s what they decided they wanted to do. He’s had so many adventures, but he had no idea how to cook. So I started teaching him through email. After a couple of months, he said, ‘You need to make a book out of this.’

How did you develop these recipes?

I took recipes that I use on a regular basis or that I like, and I miniaturized them. … It was a learning curve for me since I’m used to cooking for a lot of people, so learning to cook small was a challenge at first. Miniaturizing a recipe is not as simple as dividing it into portions. You have to work with ratios and find the right balance for small portions. It involved some trial and error and making the recipes over and over to get it right. The initial learning curve was tough, but once I got there, it became easier.

What cooking utensils and equipment are needed for preparing these recipes?

I recommend a cooking surface like a butane stove, especially for van life, as butane can be used indoors with proper ventilation. There are also setups in vans that allow the use of a [slow cooker]. A Dutch oven is also recommended since it can be used on a camp stove or in a fire. Having a few essential pots and pans allows you to cook anything from the book.

Do you have a favorite recipe?

One of my favorites is the one-pot Thanksgiving dinner that I created for Justin. He was in Arizona, and it was Thanksgiving. I told him to preheat his big cast iron pot and put a turkey leg in one piece of tinfoil, pre-made stuffing in another, and some corn with a pat of butter in a third. We designed this one-pot Thanksgiving dinner that covered all the basics, made for one person, and it turned out beautifully. Working with tin foil is something that you can do a lot, and it makes cooking and cleaning easier in a small space, whether that’s a dorm or a tiny home or when you’re camping.

What do you want readers to take away from the recipes and ideas in Cook Small, Live Large!?

First and foremost, I want people to know that they can eat healthy while cooking small. You don’t have to buy large quantities of ingredients to eat healthily. I encourage people to utilize farmers markets and farm stalls for fresh and inexpensive food. The book is for anybody who wants to cook small, whether they’re doing van life, backpacking or just cooking for one or two people. It offers a variety of recipes and flavors to enjoy.

In the kitchen with Charley Moore

With 26 years of experience, Charley Moore is the executive chef at 603 Brewery in Londonderry. He started in the industry as a dishwasher at Yo Mommas in Nashua before working as a cook at Villa Blanca for 12 years, which is where he met his wife. Originally from Florida, Moore has always been passionate about food. He and his family moved to New Hampshire when he was around 8 or 9 years old for new opportunities. His grandmother would cook family meals and his mother enjoyed experimenting in the kitchen. Following in their footsteps, Moore enjoys cooking at the brewery and at home for his family.

What is your must-have kitchen item?

Well, like any chef, your chef’s knife is one of the most important things you have in your tool kit, so that’s a big go-to for me. I am very mindful of my knives … I take care of my knives personally. I sharpen them all, so my chef knife’s my most important tool.

What would you have for your last meal?

I think I’d probably keep it something simple. I’m originally from Florida [and] one of my family’s favorite go-to meals is fried chicken, potato salad, corn on the cob. The feeling of home is probably more important than something else, so homestyle cooking.

What is your favorite local eatery?

One of the places my wife and I love to go to is the Hanover Street Chophouse. I was definitely gifted to go work there for a while, which was a great opportunity

Name a celebrity you would like to see eating in your restaurant?

There would probably be two I’d really like to see as far as culinary goes. I’d like the late Anthony Bourdain … [and] Guy Fieri would be a cool one for me to cook for. I think he’d really enjoy it.

What is your favorite thing on your menu?

Our top [seller] is our chicken sandwich. I think that’s probably one of the best things on our menu because it’s so versatile you can make it however you want. … It can go as crazy as your imagination.

What is the biggest food trend in NH right now?

Korean barbecue style food is really popular right now. I know New Hampshire is getting more into the smoked-style food, which is really cool because we’re definitely picking up on that trend.

What is your favorite thing to cook at home?

Being a chef you get asked this question a lot. … The things I like to cook the most are what make everybody happy. … Making desserts is really satisfying … I love making desserts. My kids would probably tell you chocolate mousse because that’s what they ask for almost every birthday, but I also make a chocolate lava cake that’s really good that my family also loves to eat on a regular basis.

Mya Blanchard


Featured photo: Charley Moore. Courtesy photo.

On The Job – Lara Stawasz

Jeweler

Lara Stawasz is a self-taught jeweler who owns her own business, Lara’s Theme Jewelry (495-6689, [email protected], larasthemejewelry.patternbyetsy.com), based in Hollis.

Explain your job and what it entails.

I have made jewelry and I have both a retail jewelry store and I have a website. I do a blog online and I also sell on Etsy. I do a lot of hand hammering, selling and designing, I hand make earrings, bracelets, necklaces, and I also have handmade scarves in the winter. Also, I do marketing on Instagram, and I’m on Facebook, I do email marketing. Most of what I have I hand make and I have some other artists and companies I purchase from.

How long have you had this job?

I have had this job since 2000, so 23 years.

What led you to this career field?

When I was 16 I started working in a jewelry store. At that time I didn’t realize how much I loved it so I went off to college. After college I did different jobs until I realized I wanted to create a business on my own so I started with jewelry because that’s what I knew. I started with home shows out of my condo and when I moved to Hollis we found a spot where I could have my shop.

What kind of education or training did you need?

Most of it is basically hands-on training, and a lot of what I learned was from jewelry stores or was self-taught. I had done some jewelry making and repair when I worked in previous stores as well.

What is your typical at-work uniform or attire?

On Saturdays when my retail store is open I dress nicely in a dress or dress pants, but when I’m making jewelry for Etsy or my website I dress casually in jeans, T-shirts or shorts.

What is the most challenging thing about your work, and how do you deal with it?

The most challenging thing is that the retail sector is rapidly changing. You have to pivot from the retail store to online, to Instagram, to Etsy. There are so many changes all the time, especially in the internet space. You have to try to keep up and learn all these things while maintaining the business as well.

What do you wish other people knew about your job?

Don’t be afraid to change and just keep moving on, keep learning, keep pivoting and you’re going to be successful, you’re going to do fine, you can’t just get in a rut and make it be the way it always was. You have to keep up with things, go forward and keep changing with the times.

What was the first job you ever had?

I worked at Market Basket at 14 as a cashier.

What is the best piece of work-related advice you have ever received?

My mom always said you’d be good at doing your own business and I would probably say that was the best advice in starting the business.

—Maya Puma

Five favorites

Favorite book:
The Millionaire Next Door
Favorite movie: Dirty Dancing
Favorite music: Keith Urban
Favorite food: seafood
Favorite thing about NH: the changing of the seasons

Featured photo: Lara Stawasz. Courtesy photo.

The wellness model

Concord-based doctor discusses her center’s focus

Dr. Cindi Croft is set to open New Dimensions Wellness Center in Concord in early August. She describes the center as emphasizing a comprehensive and transformative approach to wellness. See drcindicroft.com or find the center on Facebook.

What’s your background in and approach to health care?

I’m a family doc, and I went down the osteopathic route because I heard the word ‘structure’ as ‘function.’ At the time, even before my education, it just made intuitive sense to me that that’s how the body would work. … As I started school, I gravitated toward learning different modalities and obtaining different certificates outside of the standard medical curriculum. However, the school system doesn’t really train you to run a business, which held me back initially. In hindsight, I should have started my own practice earlier. … I worked in various hospital settings for a long time while practicing functional integrative medicine. Eventually, I decided to leave and start my own thing.

What motivated you to start your own practice and explore a wellness model?

To me, functional integrative medicine is comprehensive care, looking at each person’s unique biochemistry, diet and genetics. Different health traditions throughout history have their place in my view of medicine. I always felt like health care was becoming less patient-centered, and I struggled with that for many years. … When I started my own practice, I quickly realized two main groups of people sought my services. One group was comprised of individuals who were sick or not feeling well, but their lab work and doctors couldn’t find the cause. They were looking for someone with a different approach. The other group consisted of ultra-healthy athletes who wanted cutting-edge nutrition and injury prevention. Alongside them were families or adults who wanted to stay well and prevent future health issues. I noticed everyone who came to see me wanted a wellness model.

Tell us about your Wellness Center.

The vision for this space is to bring together like-minded professionals to support people seeking wellness. Currently, we have six providers joining the center. … Are you familiar with the DPC (Direct Primary Care) model? It’s an alternative way of delivering health care outside of the traditional system. Many doctors have become frustrated and left the hospital system to find a different approach. The DPC model is similar to a gym membership. You pay an upfront administrative fee and a monthly fee to have a private doctor who you can see whenever you need. The monthly fee varies based on age. … In my vision, the Wellness Center would offer a monthly flat rate, in addition to an administrative fee, and patients would have the autonomy to choose which provider they want to see. Unlike the DPC model, where you pay a fee to see your doctor whether you’re well or sick, my model would allow patients to decide if and when they want to see their doctor based on their individual wellness needs. … This approach avoids the issue of younger individuals feeling like they’re paying for a service they don’t fully utilize. … For example, if the monthly fee is $95, and a person joins the Wellness Center, they can choose to see any provider in the center depending on their needs at that time. If they need to see a primary care doctor, they can see them one month. If they have tightness and want to ensure alignment, they can choose to see the physical therapist another month. … The idea is to offer a range of services people can access as needed.

Will you be partnering with insurance companies?

Currently, insurance companies often don’t cover certain tests or alternative approaches like functional medicine. I want to demonstrate how this model can keep people healthier and reduce the need for costly interventions like surgeries. By forming a partnership with insurance companies, we can work toward a more cohesive health care system that includes wellness services.

How do you envision your wellness model expanding beyond your practice?

I envision it becoming a movement that helps people understand the importance of wellness and how it can positively impact their lives. By making wellness more affordable and accessible, we can address the increasing rates of obesity and chronic diseases in our country. … It’s about shifting the focus from sick care to true health and wellness.

In the kitchen with Chris Davis

Chris Davis has been a cook at Red Arrow Diner for the past six months. Originally from Arizona, Chris moved to New Hampshire to be closer to family, with no prior cooking experience. A self-proclaimed “jack of all trades,” Davis has worked as a mechanic, in contractor work and construction and was ready to try something new.

What is your must-have kitchen item?

Spatulas, because if you don’t have a good spatula it affects how you make your egg … affects how you cook.

What would you have for your last meal?

My last meal would probably be steak and lobster.

What is your favorite local eatery?

Definitely would be here.

Name a celebrity you would like to see eating in your restaurant?

I would probably like to meet Mark Wahlberg.

What is your favorite thing on your menu?

I would have to say the Trump Burger. [The Trump Tower Burger is two grilled cheese sandwiches replacing the bun with a handcrafted beef burger topped with fried mac and cheese and cheese sauce, served with fries, according to the Red Arrow’s menu.]

What is the biggest food trend in NH right now?

Flatbread would probably be the most trending thing going on up here.

What is your favorite thing to cook at home?

Chicken enchiladas.

Mya Blanchard

Grilled Cajun Shrimp
From the kitchen of Red Arrow Diner

Fresh shrimp sautéed with diced red onion and diced tomatoes sprinkled with Cajun seasoning. Served over a bed of rice pilaf and sautéed baby spinach.


Featured photo: Chris Davis. Courtesy photo.

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