Meet the Capitol Center’s new executive director
The Capitol Center for the Arts in Concord will welcome its new executive director, Salvatore Prizio, on Monday, Nov. 29. Prizio talked about what he brings to the position and his short- and long-term goals for the performing arts venue.
What is your background in this kind of work?
I went to Northeastern University as a music industry major. I spent the better part of 10 years in New York City, working in the record business and touring and playing with my own bands. Then I moved to upstate New York with my wife and we opened a place called Bread and Jam, a 100- to 150-person coffee house where we had live music four nights a week. I had that for about two years, but it was during the Great Recession and business wasn’t as good as I hoped. … I went to [work at] the College of Saint Rose for about six years, running the Massry Center for the Arts, a 400-seat recital hall and performing arts center venue. I loved it there, and we did fantastic things with that space, but I couldn’t grow anymore. I started … doing programming for Proctor’s Collaborative, which has venues all over the Capital Region [of the U.S.] and a contract with Rivers Casino, booking their talent. … I was also able to expand my skills and do some work on the logistical side of things, like getting venues up and running, doing support work for the board, supporting fundraising teams, that sort of stuff. After five years there, I really wanted to take the next step to become an executive director. When the search firm [informed] me about the opportunity at the Capitol Center, I thought it was the right-sized organization and right time for me to step into that role.
What will your job entail?
At an organization of this size, the executive director does a bit of everything. I’ll be working with our programming person to make sure our programming is meeting our goals and objectives from a mission standpoint, while also making sure we’re being fiscally responsible. I’ll oversee budgets; implement or make changes to the strategic plan that’s in place; work with the board on a daily basis; check in with our ops team and make sure we have proper staffing.
What do you expect to be some of the biggest challenges?
One of the major issues CCA and all performing arts centers are facing now is getting back on their feet [financially]. They have a lot of fiscal issues from being shut down for months. … How do you balance expanding [programming] … while making sure you’re not being irresponsible from a budgetary standpoint? … The other piece of that is, like most businesses, the Capitol Center had to lay off a lot of staff, and now getting qualified staff back is a huge challenge. … Then, there’s people’s reticence to get back [out]. We have to help alleviate that through safety measures, making sure people feel comfortable again. … Once I get to understand the organization more, I’m going to develop strategies for the best practices moving forward.
What are some of your immediate goals?
Coming from upstate New York to a city like Concord, there are going to be differences — not major differences, but nuances — so my first goal is to really understand those differences. Then there are some nuts-and-bolts things … like updating the website … and getting our staffing back up to where it needs to be.
What are some of your long-term goals?
Most people think of a performing arts center as a place with four walls, seats and a stage, where you go to experience art, whether it’s comedy, music, theater or whatever. What I really want to do is break down those barriers of what a typical performing arts center is … and start thinking about CCA as more of a presenter/promoter. If there are communities that can’t get into our space, whether it’s because of mobility issues or economic challenges or anything like that, we want to be able to present [programming for them] outside of our buildings — things like street fairs, block parties and festivals and [events] at their community centers. … While researching this position, I found out New Hampshire is home to many new Americans, so I’m excited to find out who those communities are and have conversations with them about what types of art would resonate best within their communities. … During the pandemic, many performing arts centers were able to pivot to digital media so they could still reach their patrons, and that’s going to be a long-term component of performing arts centers. I can see the Capitol Center having more multimedia-kind of presentations; that’s going to be critical for us down the road. It’s a way we can reach a wider audience and allow people who might not have the opportunity to get to our physical space, like some of the folks living in senior centers, for example, to experience art from the comfort of their own home.
What unique qualities or perspectives do you bring to this position?
I bring enthusiasm, openness, acceptance and a willingness to stretch the boundaries of what people think about art. Inclusiveness is a huge thing I want to emphasize; I want everyone to know there’s a seat for them here. In this world where everything has become so polarized, I feel art is something that can always bring us together. I take that responsibility very seriously, but with a sense of joy.
Featured photo: Salvatore Prizio. Courtesy photo.
