Local shops celebrate indie bookstore day
According to Michael Joachim, the general manager of Balin Books in Nashua, what sets independent bookstores apart from corporate chain bookstores is the personal relationships they build with their customers.
“The bookstores I’ve worked at and run are very much connected to the community,” he said. We do a great deal of business with almost all the local school systems. There are dedicated people here who work with specific teachers and librarians to make sure they get the books they need at the best price we can get them. And we handle all the work of getting the books sorted, packed up, and delivered to the schools. Individuals will just call us personally and say, hey, here’s a list. Can you help me with this? Can you find out some information on these books that we need? And we take care of that for them.”
Joachim and his staff are ramping up for this Saturday, April 25, Independent Bookstore Day, which the American Booksellers Association (bookweb.org/independent-bookstore-day) describes on their website as a “national one-day party held the last Saturday in April to celebrate independent bookstores across the country, online, and in-store, through exclusive books and literary items, contests, cupcakes, and everything in between.”
Joachim said the day is a good chance to show customers some of the things independent bookstores like Balin Books can do for them.
“Having knowledgeable people in the store,” is important, he said, noting, “People who have their whole lives in book selling usually wind up in an independent store … and that goes an enormous amount of miles in results, in speaking to someone intelligently about finding a book you’re looking for, recommendations, or just how the store inventory is shaped to be responsive to the local community. All that comes out of experience.”
Erin Magoon, one of the lead booksellers at Gibson’s Bookstore in Concord, said Independent Bookstore Day is one of the most fun days of the year for book fans.
“There’s an Indie Bookstore Ambassador every year,” Magoon said. “This year it’s LeVar Burton of Reading Rainbow, so we’re doing kind of like rainbow-themed decorations, some rainbow-themed search and find activities for kids over on the kids’ side of the store. We’ll have a golden ticket hidden somewhere in the store, and that’s redeemable for 12 free audiobook credits available for someone to find in the store. One of our booksellers, Kate, did a booth last year called Book Zoltar [named for the fortune-telling machine in the 1988 Tom Hanks movie Big]. She gives fortunes to adults and kids about what books they should read. And then, of course, we’ll have some local authors here to meet our customers and sign books.”
Manchester’s Bookery is also hiding prizes and a Golden Ticket audiobook voucher, said event coordinator Alex Pellerin. “This is a special ticket that’s going to be hidden around the Bookery,” she said, “and we’re going to be giving clues throughout the day as to where that ticket is. And whoever finds that ticket gets 12 free audiobooks for the year from Libro.fm, which is really fun.” There will also be visiting authors throughout the day, she said, and live music.
According to Pellerin, independent bookstores like Bookery are able to provide their customers with “curated” experiences. “[Independent bookstores] are all unique,” she said, “and a lot of our books reflect our communities. We take a lot of recommendations from our customers for books and we really personalize which books we carry. Our staff is able to work with everybody and offer personalized recommendations, rather than a list of what a corporation says to.”
Indie Bookstore Day
Independent Bookstore Day is Saturday, April 25. Here are the plans at some local participating book stores. For a map of bookstores participating in Independent Bookstore Day activities, visit indiebound.org/independent-bookstore-day/map.
• At Balin Books in Nashua (Somerset Plaza, 375 Amherst St.), get exclusive Independent Bookstore Day tote bags and collectible pencils while supplies last, plus mystery grab bags of five books for a $5 donation to the Nashua Soup Kitchen. (A portion of the day’s sales will be donated to NSK.) Author Laura Knoy will be at the store at 11 a.m. for an event featuring her new book, The Shopkeeper of Alsace. p.s. There will be cake, according to the website. See balinbooks.com.
• Gibson’s Bookstore in Concord (45 S. Main St.) promises exclusive merch, balloon animals and a “Golden Ticket” for Libro.fm, source of indie audiobooks, as well as visits from authors Kari Allen, Patricia Zube, Jeff Lang and Sam Kelley Theodosopoulos; see gibsonsbookstore.com for details on their books.
• Manchester’s Bookery (844 Elm St.) is planning “prizes, discounts, live music, authors, and so much more!” according to their website, bookerymht.com.
• Wonderland Books and Toys (245 Maple St., No. 12, Manchester) will celebrate its second anniversary in conjunction with Independent Bookstore Day with a week of promotions, giveaways and family-friendly events. On Saturday, April 25, the store will have extended hours from 10 a.m. to 8 p.m., featuring exclusive deals and interactive activities, according to a press release.
• At Water Street Bookstore in Exeter (125 Water St.), go on a blind date with a book, search for the Libro.fm Golden Ticket (worth 12 audiobook credits) and hidden gift cards, enter a literary trivia quiz (win a $50 bookstore gift card) and join other fun activities. See waterstreetbooks.com.
• In Portsmouth, the Book Nook is hosting an audio book walk to celebrate the day, starting with a free mini Loon chocolate bar in the store at 10 a.m.; see portsmouthbooknook.com for details.
Featured photo: A limited-edition tote designed by Tom Gauld, author of Physics for Cats, will be available at participating indie bookstores.