Manchester couple launches The Potato Concept
A new local business venture is proving that a simple russet potato twice baked with butter and salt is a great vessel for all kinds of flavor profiles, from broccoli and cheddar to a poutine potato with cheese curds and gravy to a Mexican-inspired “PoTaco.”
The Potato Concept was founded by Lauren Lefebvre and Brandon Rainer. The Manchester couple sold their first loaded spuds at the Made in New England Expo last month and will next appear at Great North Aleworks for a pop-up event on Saturday, Jan. 29.
“The versatility behind a potato was very attractive to us,” Lefebvre said of coming up with the idea for The Potato Concept. “It’s also accommodating to all dietary restrictions or needs, whether you’re plant-based or vegan or dairy- or gluten-free. … There’s something for everyone, and the toppings that we put on them are really what make each individual recipe unique.”
Each potato is hollowed out before it’s filled and topped with your desired flavor option. Licensed through Creative Chef Kitchens in Derry, The Potato Concept will often have specially curated menus depending on where you find it. A pop-up they hosted at Rockingham Brewing Co. in mid-December, for instance, featured a beef stew option cooked with the brewery’s Belly of the Beast bacon imperial stout. At the Great North Aleworks event on Jan. 29, you can order a broccoli cheddar loaded potato with an amber lager cheese.
“It’s not an idea that has to stay with a brewpub, but if we were to pop up anywhere, we can kind of collaborate with a different product or atmosphere that we’re catering to,” Lefebvre said.
Other menu options include the Classic, with lettuce, tomato, chives, sour cream; a Loaded Classic option that adds bacon and cheddar cheese; and the Buff Potato, which features Buffalo chicken, Gorgonzola cheese, sour cream, celery and scallions. The “PoTaco,” meanwhile, has lettuce, tomato, sour cream and cheese, and can be made with either Angus or vegan beef.
Lefebvre and Rainer also continue to experiment with different flavors, trying out recipes like a cheesy spinach and artichoke potato; a barbecue pork potato with coleslaw, pickled red cabbage and fresh corn; and the “Ginger Sweet,” featuring a sweet potato that’s blended with brown sugar and butter and topped with marshmallows and gingersnap cookies. They’ve also created a few breakfast-themed potatoes, like bacon or sausage potatoes with scrambled eggs and cheese, and a corned beef hash potato with steamed asparagus and hollandaise sauce.
A catering menu offers all of these and more, along with the ability to design your own creations, right down to the potato itself, the protein and more than a dozen toppings. Their ultimate goal, Rainer said, is for The Potato Concept to eventually evolve into a traveling box truck.
The Potato Concept
When: Saturday, Jan. 29, 2 to 7 p.m.
Where: Great North Aleworks, 1050 Holt Ave., No. 14, Manchester
More info: Visit thepotatoconcept.com, find them on Facebook and Instagram, or email them at [email protected]
Featured photo: The Buff Potato (Buffalo chicken, Gorgonzola cheese, celery, sour cream and scallions). Photo courtesy of The Potato Concept.