Meet the new GM of the city’s team
Taylor Fisher is the new General Manager of the New Hampshire Fisher Cats, Double-A affiliate of the Toronto Blue Jays, and he is the fifth General Manager since the club’s inception in 2004, according to a press release. Fisher is originally from Merrimac, Mass., and returns to New England with 12 years of baseball experience, the release said. The Fisher Cats’ first home game of the upcoming season is scheduled for Friday, April 4, at 6:35 p.m. against the Binghamton Rumble Ponies. Visit milb. com/new-hampshire.
What led you to becoming the general manager of the Fisher Cats?
I just finished up my 12th year of working in baseball … the last eight of which have been with the Nashville Sounds. They’re the AAA affiliate of the Milwaukee Brewers. The last three years I’ve been the vice president of ticket sales and service … I’m actually from this area, born and raised in Merrimac, Massachusetts. I came to Fisher Cats games growing up, went to a ton of Portland Sea Dogs games because my aunt and uncle were season ticket holders, and our ownership group here with the Fisher Cats reached out to me and asked if I was interested in having a conversation. They had no clue that I was from New England … and then fast-forward to today and now we’re three weeks in.
What does a general manager do?
Great question. A very common misconception of what a general manager of a minor-league team does, as opposed to MLB, NBA, NHL or NFL: general manager of those leagues, they’re overseeing the actual team operations, so they’re trading players, signing players — it’s very specific to that sport. A minor-league baseball general manager, we are strictly on the business operations side. All of our players and coaches are employees of the Toronto Blue Jays, and the Toronto Blue Jays oversee every aspect of the baseball side of things, so my role is to oversee every aspect of the Fisher Cats as the organization. So ticket sales, sponsorship, marketing, stadium operations, groundskeeping and everything in between … really just overseeing all aspects of the business operations.
Do you have a favorite memory of the Fisher Cats from your past?
It would have been probably 20 years ago … I just fell in love with minor-league baseball because of going to Fisher Cats and Sea Dogs games. Minor-league baseball as a whole had a very important impact on my life growing up, and that’s ultimately why I decided to pursue a career in minor-league baseball.
Are there any changes you’re looking to make, anything that you hope to see in the future or anything that you really want to hold on to?
The ballpark’s 20 years old, so there’s always new ballparks, new stadiums, new stuff happening around the nation, around town that’s popping up, so we need to always make sure we’re putting our best foot forward. We definitely have a lot of what I would consider cool or fun ideas of how we can show the community that we’re continuing to innovate, continuing to work to improve on anything that’s been done over the first 20 years, and really have people take pride in the ballpark and being part of the community.
What are your thoughts on the upcoming season?
Definitely very excited. Every season is entirely different. There’s something really magical about opening day. … I know I wake up on opening day so excited and it truly feels different. Game days feel different. That’s something I’m looking forward to, especially this being my first time as a general manager of a minor-league baseball team. There’s going to be something extra special about when the 2025 home opener happens on April 4.
Is there anything else you’d like to say about the Fisher Cats or on moving back to the area?
… [I]t is really special to be back home … My whole family’s in New England, my wife’s whole family is in New England, so just on a personal note … aside from being able to be the general manager of a minor-league team is on the personal side being home with family, being able to have our kids grow up around all their relatives and being able to come to the ballpark and being able to show so many people — family, friends, and just the community as a whole — what we’re working on here is really exciting. —Zachary Lewis
Featured image: Taylor Fisher. Courtesy photo.