Jacob Zwicker
Pavement marking technician
Jacob Zwicker is the president and CEO of Vivid Line Striping, a pavement line striping company serving southern New Hampshire.
Explain your job and what it entails.
We specialize in parking lots and are expanding into athletic courts. We refresh existing lines and markings, create new layouts and install signage. I’m the owner, and we’re no corporate shop, so I tackle everything for the business, soup to nuts. I advertise, manage the finances, procure the materials, do the layouts and striping, so basically hustle, hustle, hustle.
How long have you had this job?
Vivid Line Striping was established in 2021.
What led you to this career field and your current job?
I’m a professional civil engineer by trade. Throughout my years of experience, I’ve designed and overseen the construction of many parking lots. It got me interested in the various aspects involved and ultimately led me to starting up my own line striping business. I feel like it’s easy to overlook the impact of line striping and having fresh lines in a parking lot; customers’ first impressions of a business start in the parking lot.
What kind of education or training did you need?
The education that I have isn’t necessarily required for this particular job, but it has helped and led me to this place. I have an undergrad in civil engineering, a master’s in transportation engineering, and I hold a professional engineering license. My experience and education in civil engineering keeps me up to date on different line striping-related regulations and codes.
What is your typical at-work uniform or attire?
A Vivid Line Striping shirt, jeans and a good pair of sneakers. You can rack up a lot of steps striping a parking lot.
How has your job changed over the course of the pandemic?
I started this company during the pandemic. It has definitely presented some challenges. First, the cost of paint has risen to an all-time high. Also, there have been periods of paint shortages due to supply chain issues. Despite these challenges, we’ve pushed through with great success.
What do you wish you’d known at the beginning of your career?
At the beginning of this particular endeavor, I wish I had more experience in marketing. As a young company, finding consistent leads can be challenging. Knowing what’s going to generate interest and business can definitely be a lot of trial and error.
What do you wish other people knew about your job?
That the right line striping really enhances the curb appeal of a property.
What was the first job you ever had?
The first job I ever had was delivering a local newspaper. I was 10 years old, and I would deliver the paper every day in and around my neighborhood.
What’s the best piece of work-related advice you’ve ever received?
‘Never stop moving.’ There’s always something that needs to be done, and if you stop moving you might miss it.
Five favorites
Favorite book: Along Came a Spider by James Patterson
Favorite movie: The Lord of the Rings
Favorite music: I enjoy a wide range, from EDM to classical. Although, these days, it’s a lot of kids’ music due to the little one I have at home.
Favorite food: Lobster
Favorite thing about NH: The beautiful scenery
Featured photo: Jacob Zwicker. Courtesy photo.