Bill Butts
Client relations, commercial landscape and snow maintenance
Bill Butts is the vice president of client relations and sales at Outdoor Pride, a landscape and snow management company headquartered in Manchester that serves commercial clients throughout New Hampshire and Massachusetts.
Explain your job and what it entails.
My job is to work with our clients and connect with them to make sure they understand the appreciation we have for their partnership. … I also oversee new business development and sales for our company, and I help our business developers and account managers to procure new work and add work to existing contracts.
How long have you had this job?
This is my 35th year working in sales … and my whole career has been [sales in] commercial landscape and snow management. This is my fourth year working at Outdoor Pride.
What led you to this career field and your current job?
Where I grew up, there was a golf course that was down the street from our property … and they gave me a chance to work there part-time. … That’s when I started to appreciate grounds and the maintenance of grounds, and I just kind of stayed with it.
What kind of education or training did you need?
I studied business management in college and really felt like my hands-on knowledge [from working at] the golf course and my business knowledge from college was a good combination to stay in the landscaping industry. … There’s a lot of hands-on training that goes with this industry … that you get not from school, but just from being around and in the outdoors.
What is your typical at-work uniform or attire?
I try to match my clients’ dress, and, over the years, my clients have started to put away the sport coat and tie and go more casual, like khakis and a polo. … It also has to be something that’s comfortable and allows us to do our job, which a lot of times [involves] having to walk around the properties on hot summer days or be out in the winter during a snow event.
How has your job changed over the course of the pandemic?
I’ve always been a face-to-face, handshake person, and the pandemic took that physical presentation piece away for a bit. It seems to be coming back now, but for a couple of years we were entirely remote. … That’s difficult in my business, because a lot of what I’m selling is trust and confidence, so not being able to … deliver my company pitch face-to-face may leave a little bit of a gap.
What do you wish you’d known at the beginning of your career?
I wish I knew the [large] number of opportunities this industry has to offer. … I don’t think I really knew, when I started my career, that I could be what I am today. … That might have given me a little bit of a different perspective.
What do you wish other people knew about your job?
A lot of people see me as someone who plays a lot of golf and has a lot of free time, but that piece of the business — the networking — is what I consider to be one of my strengths. It’s the ability to talk to somebody in a non-work setting and learn about their business and their needs and wants and how you can provide for them. … Also, I still have to get my [office] work done, so spending that casual time with clients during [the work day] means I have to work a lot of long hours
What was the first job you ever had?
Working at the golf course, raking sand traps. I would get a dollar a trap.
What’s the best piece of work-related advice you’ve ever received?
Treat your customers and your employees like family, and you’ll never really have any issues with growing your business or growing your team.
Five favorites
Favorite book: The Dynasty by Jeff Benedict
Favorite movie: Lone Survivor
Favorite music: I lean toward country.
Favorite food: Marinated steak tips
Favorite thing about NH: The people are laid back.
Featured photo: Bill Butts. Courtesy photo.