Jessica Martin joins Intown Concord
Jessica Martin is the new executive director of Intown Concord, a nonprofit organization that promotes and celebrates small businesses, arts and culture and community events in downtown Concord. She talked about why she took the position, the challenges that come with it during a pandemic and what Intown is planning for 2021.
What is your background in this type of work?
I have a background in real estate. I was the executive director at the Greater Manchester/Nashua Board of Realtors for almost six years. I did all of their events — they had quite a few — and I really loved the event [planning] portion of that position. I ended up starting an event planning business on my own but kind of missed the normal 9-to-5, so I took a position at the Exeter Area Chamber of Commerce as their events and marketing director for a year. … I’ve also been working on my master’s degree at UNH in community development and policy practice.
What interested you in the position at Intown Concord?
This is the most perfect job I could have ever imagined. I was looking for a position where I could use my event [planning] skills but also my background experience from the Board of Realtors. … [As] a community organization that’s advocating [for] and promoting small businesses and the community, [Intown Concord] fits within that. It’s a marriage of events and marketing as well as the nonprofit management piece that I had done before and liked, so it checked all of the boxes for me.
What does your job as director entail?
Day-to-day is always different. I’m overseeing all of the events we’re working on [including] Market Days … and Midnight Merriment. We have one other staff person, Haylie Stoddard, who is our event coordinator and does a lot of our social media, and I manage the finances and anything that comes up with the businesses. I’m kind of the liaison between the businesses and our board of directors, working with them to make sure that we’re fulfilling our mission. A lot of my job is also just getting our mission out there and making sure people understand it and how valuable it is.
What are some of the biggest challenges coming into this new position right now?
The finances, managing staff, marketing, events — that’s all stuff I’ve done before, but [with Covid], this [job] is completely different. … I wasn’t [involved] when Intown Concord applied for [and] received PPE and a grant, and there’s going to be a rollout of another stimulus package soon, so [the challenge is] wrapping my head around that process and making sure I understand all of that. And not only do I need to learn it for myself, but then I also need to share that information as quickly and accurately as possible with the businesses that could benefit from it.
How are you handling those challenges?
A lot of education, and making sure I’m getting information from accurate sources. I’m attending a lot of webinars. I have one next week called “The New Hampshire Nonprofit Emergency Relief Fund Webinar.” The Small Business Administration also has a wealth of knowledge about basically anything that you need assistance with related to Covid.
What is Intown planning for this year?
I’m optimistic that we’ll be doing all of our events [in 2021]. They might look a little different. They might feel a little different. In what way? I’m not sure yet. … We have to keep social distancing in mind. … We’re doing our winter festival at the end of January, since people can be outside for the majority of it and will be spread out. … We also have to be strategic with the timing of [the events with] the vaccine and the weather. Usually our biggest event [Market Days] is in June, but does it make sense to keep it in June, or should we be talking about possibly moving it to August to allow for a little additional time for people to get vaccinated and feel comfortable with being in large groups again? We have to be really thoughtful about everything, more than in previous years … and we have to be really clear about social distancing and masks and stuff whenever we’re promoting an event so that people know we aren’t just being reckless.
What are you most excited about?
I’m so excited about Concord in general. … As I go to these places downtown, I’m just blown away by how much Concord has to offer — great restaurants, art, culture, hotels, so much stuff going on. It feels almost like a little hidden secret, and I just want to scream it from the rooftops. It’s really easy to promote a city that has so many exciting things to promote.
