Simply Fired NH turns a home project into a local fave
Seth L’Heureux takes pizza-making personally. It’s almost impossible to achieve the extremely high temperatures necessary to make a classic Neapolitan pizza in a home oven. The crust doesn’t get the crispy-on-the-bottom-but-still-chewy texture that serious pizza enthusiasts prize.
So L’Heureux built a full-sized wood-fired pizza oven in his New Boston backyard.
“I researched [pizza ovens] to death,” he remembered. “The oven itself came in a kit from Australia. It’s a pre-cut kit — I call it Legos for adults — and it took us about two years to finish it. We started it one year, we built the base, and then started getting it out of the ground.” L’Heureaux said he didn’t have any previous masonry experience. “It was designed for somebody that’s never done masonry before. Everything we needed was jammed into this crate, and cut perfect. Everything fits exactly where it’s supposed to fit. And every time there was a tricky part, there’s a YouTube video for it. This guy’s literally, ‘OK, well this is the next step of your build.’ I’d go to YouTube, watch the videos and then go do it.”
After two years L’Heureux had a fully functioning professional-grade pizza oven. Which, he said, is when his family’s pizza obsession really took off.
“I do everything homemade,” he said. “I make the dough myself. The dough cold-ferments for two days before we use it. It gets almost like a sourdough flavor, but it’s, you know, I use regular yeast. I make my own sauce. We make a pepperoni with hot honey and ricotta — it’s the hot honey we make from peppers that my son grows in the garden. I actually just cured 40 pounds of bacon for a future pizza we’re going to do. I don’t just buy store-bought bacon; I buy the pork belly and I cure the bacon.” He remembers sending his wife to the butcher to buy the 40 pounds of pork belly. “And the woman told my wife, ‘It’s a little over’. My wife said, ‘It’s 56 pounds’. I said, ‘That’s not a little over — that’s 16 pounds over. 40 pounds is enough.”
Word spread about the pizza.
“We had friends and family who were always saying, ‘You’re going to sell your pizza, right?’ I said, ‘Oh, it’s a lot of work and probably not worth it,” but last year we built a Google form where people could order a pizza — mostly just friends that we knew, and we kept it quiet. We did a few pop-ups, tested it out, and then kind of were like, ‘Oh.’”
Jump forward another year and the L’Heureux family owns a small pizza business, Simply Fired NH (98 Carriage Road, New Boston, SimplyFiredNH.com).
“Right now we’ve been trying to do it every two weeks or so,” L’Heureux said, “but it’s weather-dependent, obviously. It’s all pre-order. We have a website with an order form. Usually it’s 15-minute windows where we ask people not to order any more than four pizzas. So if somebody goes in and only orders one or two, I’ll open up another spot right after it, because then I can get three or four in that window. They cook really quick. I’m usually cooking pizzas around 750, 800 [degrees]. It’s a really fast cook.”
L’Heureux said his wife posts when they expect to make pizzas on social media, “and the last two times, we’ve sold out [all our time slots] within the day. I think we’re at pretty much our max, like 60, 65 pizzas. We did 63 last Friday night, between four and eight o ‘clock, and that’s a lot. We’re hustling for four hours, pushing those pizzas out, but it’s a great experience for my kids.”
“I tell people the pizza oven is like my third child,” L’Heureux said. “We put so much blood, sweat and tears into building the thing, but we do love it. I always say if we ever move, we’re in trouble, because I’m definitely going to want another pizza oven wherever we go.”
Simply Fired NH
98 Carriage Road, New Boston
Simply Fired accepts orders for pizza roughly twice per month. Operating times are posted on Facebook and Instagram. Order through the Simply Fired website, SimplyFiredNH.com.
Featured photo: The L’Heureux family. Photo courtesy Seth L’Heureux.
