Small batch marshmallows play with flavor
Krista Melina has a day job, but she spends a lot of her time thinking about marshmallows. Molina is the owner and head marshmallow-maker of Twisted Mallow, a Merrimack company that produces handcrafted marshmallows in small batches.
“Mallow is sort of a shortened version of marshmallow,” Melina said. “Back in high school, in ninth grade, I was starting at a new school, and my biology teacher was taking roll call. My maiden name is Malowin and he couldn’t pronounce it, so he said, you’re now Miss Malow. It kind of stuck, so I thought that was kind of a cute little link. And then Twisted — I was just trying to play with words a little bit and I thought, ‘Well, I have 30 flavors of marshmallows and I have potentially up to 50 more ideas for new ones.’ I just thought it’s sort of a twist on an old classic but using new flavors and making it different.”
Melina said creating a marshmallow company began as a joke.
“I was sitting with a friend and we were having martinis. I just sort of blurted out, ‘I think I’m going to start a food truck, and it’s going to sell s’mores.’ We were laughing, and she had a really funny comeback. She said, ‘Oh! You can park it in front of funeral homes and call it S’Morbid!” And it was just really hilarious but then on my way home I began wondering how hard it is to make a marshmallow. After a few days, I made one. I started to bring them into work. And then I started to play with the flavors and everyone was giving me really great feedback. I think it was my mom who said, ‘You should start at a farmers market.’ So that’s what I did. So that’s how it sort of launched. I mean, it literally was a joke. I’m a great believer that humor actually reflects our personality and our soul.”
The first batch of marshmallows was fairly traditional, Melina said.
“When I went home for that first time to make marshmallows, I found a really simple vanilla marshmallow online recipe. And that’s what I started with. But what I’ve done since is I will tweak it to add the flavors. And so with my strawberry chocolate, I make a strawberry puree out of fresh strawberries. And I had to fine tune that because if the temperatures aren’t right the gelatin won’t gel and it won’t firm up. And so it’s just interesting. It’s sort of been a science project for me.”
The Twisted Mallow flavors quickly spread beyond vanilla, chocolate and strawberry.

“I have some pretty classic ones,” Melina said, “but I do a dulce de leche, which is fun. I make the caramel and fold that in. I make a mango chili lime, which is probably one of my favorites. I make a lemon-lime, which is really popular. I’ve been working up a lavender [marshmallow]. What I do is I make a lemon marshmallow and then I fold in lavender buds.”
Melina’s rose and cardamom marshmallows were originally supposed to be in rotation for just a week or two. “It was a surprise for me,” she said. “That was only going to be a Valentine’s Day flavor. I was just using it because it’s special for that, but I’ve added it to my website because so many people were asking for it afterward. I use rose water in the formula and then I crush rose petals that are meant for tea and sprinkle that in. So it’s just, I don’t know, it’s fun being creative and coming up with these wacky kinds of twisted flavors.”
Twisted Mallow
Twisted Mallow marshmallows are available online at twistedmallowcompany.com and at the Concord Farmers Market (Capitol Street, No. 65, Concord, concordfarmersmarket.com) on Saturday mornings.
Featured photo: Photo courtesy of Twisted Mallow.