Amherst market riffs on the European market tradition
Last year Lindsay Buchanan, with the help of a committee of volunteers, put together a German-inspired Christmas market at the Amherst Village Green. This year the Amherst German Christmas Market will be on Saturday, Dec. 9, from 10 a.m. to 7 p.m.
“The point was to create a Christmas event for my community that would appeal to all ages,” said Buchanan, who was raised in Amherst. “Amherst puts on a really great Fourth of July and Halloween, and I just felt that we could use something for Christmastime.”
With a love for traveling and experiencing other cultures, she landed on the German Christmas market theme. The original German Christmas markets, she said, started during the Middle Ages when people in Germany would go out to buy supplies for the winter. Buchanan stayed true to the outdoor setting and incorporated other European aspects with German goods sold by vendors.
“Our committee works very hard donating their time and we still have a long way to go before we reach our vision,” Buchanan said. “Every year we learn more and make adjustments. … We plan to add more authenticity as the event evolves.”
While shopping is the focus of this event (Buchanan stresses it is not specifically a food event), those looking for some German eats find offerings including German classics such as brats and sauerkraut, potato latkes, currywurst (fried sausage with a sauce with curry powder on top), glüwein (a spiced German wine), lebkuchen (a German gingerbread), and much more.
There will also be a biergarten, live music including German tunes, popular music and Christmas classics, and an appearance from Santa Claus.
Find other food vendors listed on the event’s website, amherstchristmasmarket.org.
Other market items include New England-made crafts and German decor and imports such as star lanterns and nutcrackers. Some of the most popular items include candle bridges, ornaments and smokers.
“Last year we received 8,000 to 10,000 attendees and we designed the event with the expectation we would receive about a third of that, so it was shocking and bewildering to see these really big crowds,” Buchanan said. “A lot of people [reported] they drove in from out of state, so it was much bigger than we could have ever anticipated. … We’re trying to make adjustments with the anticipation of a big crowd again.”
While the word “German” is attached to the title of the event, Buchanan highlights that this event is an American-European hybrid event that is not a recreation of major city markets in Germany, but is simply German-inspired, and that the Amherst German Christmas Market is an entirely volunteer-run nonprofit.
“It’s just so great that so many people want to see this event succeed and are helping to make it happen,” Buchanan said. “To go from just an idea to this huge thing, it’s hard for me to even comprehend. … We appreciate people’s patience and support. … The whole point is to have a good time.”
Amherst German Christmas Market
Where: Amherst Village Green, 2 Main St., Amherst
When: Saturday, Dec. 9, 10 a.m. to 7 p.m.
Featured photo: Amherst German Christmas Market walkway. Photo by Lindsay Buchanan.