Optician
Annika Cozad is an American Board of Opticianry-certified optician and owner of Eyefix Family Optical in Concord.
Explain your job and what it entails.
I help my patients choose the perfect pair of eyewear. This means I need to be able to interpret their prescription and build a relationship with them to make sure their visual needs are met and they love what they wear. I also perform all preliminary testing needed to get patients ready for their exam with the optometrists. Of course, being a business owner means I get to do fun stuff like choosing frame inventory and less fun stuff like bookkeeping.
How long have you had this job?
I have been an optician for over 30 years, but my own shop, Eyefix, opened its doors in October of 2022.
What led you to this career field and your current job?
I decided to start the apprenticeship program in Germany after I finished their equivalent of high school and knew immediately that this was the perfect career for me.
What kind of education or training did you need?
I was lucky to start my career in Germany, where I attended a three-year program to become certified.
What is your typical at-work uniform or attire?
In my own shop, it’s business casual.
What is the most challenging thing about your work, and how do you deal with it?
A big issue these days is educating people about buying from online retailers and the potential consequences. … Most brick-and-mortar places cannot match the price of the Eyebuydirects and Warby’s, so it’s very important to me to inform my patients about the quality of the materials they are receiving. By showing my knowledge and passion for my profession, my patients can tell that they get better service and peace of mind when they buy from me.
What do you wish you’d known at the beginning of your career?
I will definitely not retire being a millionaire.
What do you wish other people knew about your job?
No. 1: Sometimes it takes a little while to adjust to a new prescription; give it a few days. No. 2: Not all frames are made by Luxottica, contrary to the 60 Minutes special in 2013 that is still haunting the industry. No. 3: I can adjust your glasses better than you can.
What was the first job you ever had?
I worked at a little fast food place called HellBurger, and it was hell. I am not cut out for the food industry.
What’s the best piece of work-related advice you’ve ever received?
One of my previous managers … told me to treat every patient like they are special. Fit them like you’d want your family member to be fitted.
Five favorites
Favorite book: The Good Fairies of New York
Favorite movie: Back to the Future
Favorite music: I listen to anything, but these days mostly to The Black Crowes station on Pandora.
Favorite food: German comfort food
Favorite thing about NH: It’s green and just rural enough.
Featured photo: Annika Cozad. Courtesy photo.