Dina Akel
Fashion director
Dina Akel is the fashion director and owner of Preowned Gowns, a boutique in Nashua selling overstock, discontinued and gently used designer dresses.
Explain your job and what it entails.
We sell overstock and discontinued luxury dresses for a discount. My job is to make sure that every client who comes through our doors finds the perfect dress for whatever their occasion is. As a stylist, I get to gauge clients by asking about their preferred silhouette, fabrics, colors and budget so that I can properly recommend dresses for them. I make sure to provide a fun and comfortable experience to make sure everyone feels extremely special and taken care of.
How long have you had this job?
The business was started in 2020, solely online. We just opened up our [brick and mortar] store in mid-November 2021.
What led you to this career field and your current job?
I was actually in the bridal industry for about five years prior. … Most [wedding gown] shops have to carry all the newest fashion trends, and rarely do they sell 100 percent of what they purchase every year. I noticed that, over time, discontinued dresses would pile up in storage. … The longer dresses stay in storage, the more likely they are to yellow and become completely unwearable. I thought that was a waste. … I knew there had to be a more sustainable process for the formal-wear industry to turn over their stock.
What kind of education or training did you need?
I’ve always had a knack for project management, research and event planning. … I learned a lot while working at the bridal boutique; I would ask the brides questions to find out what was important to them when looking for a dress. … I took part in an entrepreneurship foundation to help me understand the ins and outs of running a business. … I even worked as a wedding planner for two years; I told myself that, in order to be the best at my job [selling gowns], I needed to fully immerse myself in the wedding industry so that I could understand all perspectives.
What is your typical at-work uniform or attire?
Not super-formal, but not casual; I like to dress fashionable and wear trendy clothes.
How has your job changed over the course of the pandemic?
The pandemic didn’t affect us negatively. A lot of [weddings] weren’t being held during the pandemic, but a lot of brides started planning during that time … so the wedding industry started moving forward more quickly and growing after [the height of] the pandemic had passed.
What do you wish you’d known at the beginning of your career?
Having a work-life balance and taking time for yourself. I’m a very ambitious soul, and sometimes I need to remember to slow down a bit.
What do you wish other people knew about your job?
[The store] is a safe and fun space to find a dress. … We’re not pushy salespeople. We always say that, even if you don’t find a gown with us, you’ll leave here learning something new about your style or what you’re in search of.
What was the first job you ever had?
I worked at the Nashua Public Library as a page.
What’s the best piece of work-related advice you’ve ever received?
Something my band teacher in high school would say at practices … was, ‘When you walk through these doors, you leave all your troubles and worries behind you. Focus, and be present.’ That really stuck with me for a long time and has made me so productive and focused in whatever I’m doing.
Five favorites
Favorite book: Robert B. Parker books.
Favorite movie: The Mummy and Shrek
Favorite music: Jazz and house
Favorite food: Kafta, which is a meat dish, and bacalhau, which is a Portuguese cod dish
Favorite thing about NH: The mix of city and suburban life
Featured photo: Dina Akel. Courtesy photo.