Change of pace for annual breast cancer fundraiser
The Making Strides Against Breast Cancer movement in New Hampshire is taking a different approach to its fundraising efforts this fall. Instead of its usual community walks, Making Strides will host a series of six socially distanced events, including “Drive-in Experiences” in Nashua, Exeter, Concord/Bow and Manchester and “Rolling Pink Car Rallies” in Laconia and North Conway. Chelsea Paradore, senior manager of community development for the American Cancer Society Northeast Region, talked about what the events will look like, how people can get involved and why fundraising for cancer research is important now more than ever.
What will Making Strides Against Breast Cancer events in New Hampshire look like this year?
We have four drive-in experiences. At the largest one, which is in Concord and will be held in the evening, people can donate luminaries in honor or in memory of someone who has been affected by breast cancer or has lost their battle, and we’ll have those luminary bags lit up as people drive in. There will be a movie screen and a stage set up, so we’ll have a video ceremony; we’ll have survivor speakers; we’ll hear from a researcher; we’ll hear from some of our sponsors and different team leaders; and people will share their stories about how they’ve been affected by breast cancer. Then, after inspiring people, we want to kind of lighten things up and have a little fun, so we’ll have a live band that will play. We’re also asking people to deck out their cars in pink, so there will be prizes for the most spirited car, and we’ll have some other fun games going on throughout the evening. … Then, we have a couple car rallies, which are really more about spreading awareness. … People are asked to decorate their cars in pink and have signs on the outside. … So, it’s not going to be the three- to five-mile walk alongside survivors and caregivers that we would normally be doing, but I think we’ve figured out, this year more than ever, that this isn’t just about a walk; it’s about a movement.
How has Covid-19 impacted Making Strides/American Cancer Society?
It has severely impeded our fundraising activity this year. We’re expecting a minimum of a $200 million shortfall, just in 2020. Essentially, we have gone from a $700 million operating budget to $500 million operating budget, which we had to reduce between personnel and non-personnel expenses. We were sadly forced to eliminate approximately 1,000 staff positions nationwide. The remaining staff have had reduced salaries. Our CEO got a 25-percent reduction in salary. … That’s just the immediate impact; who knows what the next couple of years is going to look like? The scariest part is the impact on our mission. Our hallmark is research funding, and right now that’s in jeopardy. [Covid-19] is going to reduce our ability to fund cancer research by 50 percent in 2020, which is the lowest investment this century.
How does the fundraising work?
It’s actually super easy. When someone registers on our website they get a “fundraising dashboard,” and right from that fundraising dashboard they can email their friends and family, and they can start a Facebook fundraiser, which we know is wildly successful. We also have a fundraising app … which connects them right to their fundraising dashboard. They can take donations by credit card, Google Pay and Apple Pay, and they can take checks, which works just like mobile banking.
How do small community events like these help ACS carry out its mission?
Community events are volunteer-led, so we have a group of volunteer committees at each of these [event] locations in New Hampshire, and they pour their heart and soul into planning these events. Volunteer-led events allow us to save money internally on staffing, and therefore more money is going to the cause. … The awareness piece of it is even bigger, in my eyes. It’s really important to reach people in the community on a local level, to let them know what the American Cancer Society can do, should they ever need to call our number; and to make sure they are getting screened properly, talking to their doctors and taking control of their health.
Making Strides Against Breast Cancer
Drive-in Experiences
• Nashua South High School, 36 Riverside St., Nashua, Sunday, Oct. 4, 3 to 5 p.m.
• FieldHouse Sports, 12 Tallwood Drive, Bow, Friday, Oct. 16, 6:30 to 9:30 p.m.
• McDevitt Trucks, 220 Frontage Road, Manchester, Sunday, Oct. 18, 1:30 to 4 p.m.
• Lincoln Street Elementary School, 25 Lincoln St., Exeter, Sunday, Oct. 18, 1 to 4 p.m.
Rolling Pink Car Rallies
• Laconia Middle School, 150 McGrath St., Laconia, Sunday, Oct. 4, 10 a.m. arrival, 10:30 a.m. start
• Stonehurst Manor, 3351 White Mountain Highway, North Conway, Sunday, Oct. 18, 10 a.m. arrival, 10:30 a.m. start
Find registration information for all drive-in and car rally events on Facebook.
Featured photo: Chelsea Paradore. Courtesy photo.