Concord-based doctor discusses her center’s focus
Dr. Cindi Croft is set to open New Dimensions Wellness Center in Concord in early August. She describes the center as emphasizing a comprehensive and transformative approach to wellness. See drcindicroft.com or find the center on Facebook.
What’s your background in and approach to health care?
I’m a family doc, and I went down the osteopathic route because I heard the word ‘structure’ as ‘function.’ At the time, even before my education, it just made intuitive sense to me that that’s how the body would work. … As I started school, I gravitated toward learning different modalities and obtaining different certificates outside of the standard medical curriculum. However, the school system doesn’t really train you to run a business, which held me back initially. In hindsight, I should have started my own practice earlier. … I worked in various hospital settings for a long time while practicing functional integrative medicine. Eventually, I decided to leave and start my own thing.
What motivated you to start your own practice and explore a wellness model?
To me, functional integrative medicine is comprehensive care, looking at each person’s unique biochemistry, diet and genetics. Different health traditions throughout history have their place in my view of medicine. I always felt like health care was becoming less patient-centered, and I struggled with that for many years. … When I started my own practice, I quickly realized two main groups of people sought my services. One group was comprised of individuals who were sick or not feeling well, but their lab work and doctors couldn’t find the cause. They were looking for someone with a different approach. The other group consisted of ultra-healthy athletes who wanted cutting-edge nutrition and injury prevention. Alongside them were families or adults who wanted to stay well and prevent future health issues. I noticed everyone who came to see me wanted a wellness model.
Tell us about your Wellness Center.
The vision for this space is to bring together like-minded professionals to support people seeking wellness. Currently, we have six providers joining the center. … Are you familiar with the DPC (Direct Primary Care) model? It’s an alternative way of delivering health care outside of the traditional system. Many doctors have become frustrated and left the hospital system to find a different approach. The DPC model is similar to a gym membership. You pay an upfront administrative fee and a monthly fee to have a private doctor who you can see whenever you need. The monthly fee varies based on age. … In my vision, the Wellness Center would offer a monthly flat rate, in addition to an administrative fee, and patients would have the autonomy to choose which provider they want to see. Unlike the DPC model, where you pay a fee to see your doctor whether you’re well or sick, my model would allow patients to decide if and when they want to see their doctor based on their individual wellness needs. … This approach avoids the issue of younger individuals feeling like they’re paying for a service they don’t fully utilize. … For example, if the monthly fee is $95, and a person joins the Wellness Center, they can choose to see any provider in the center depending on their needs at that time. If they need to see a primary care doctor, they can see them one month. If they have tightness and want to ensure alignment, they can choose to see the physical therapist another month. … The idea is to offer a range of services people can access as needed.
Will you be partnering with insurance companies?
Currently, insurance companies often don’t cover certain tests or alternative approaches like functional medicine. I want to demonstrate how this model can keep people healthier and reduce the need for costly interventions like surgeries. By forming a partnership with insurance companies, we can work toward a more cohesive health care system that includes wellness services.
How do you envision your wellness model expanding beyond your practice?
I envision it becoming a movement that helps people understand the importance of wellness and how it can positively impact their lives. By making wellness more affordable and accessible, we can address the increasing rates of obesity and chronic diseases in our country. … It’s about shifting the focus from sick care to true health and wellness.
