Great North Aleworks is looking for an animal star
For the fourth year, Great North Aleworks in Manchester is partnering with the Animal Rescue League of NH for a Paw Prints Beer Label fundraiser.
“It’s very exciting,” said Charlotte Williams, the Director of Development for the Animal Rescue League. “It’s an opportunity for people to nominate their beloved pets, past or present. The pets who get the most votes will be on cans of a limited, small-batch production by Great North, and the label will feature a picture of four fantastic pets.” This will be a set of four different cans, she said, with one pet featured on each can.
For the first three years of this fundraiser, Williams said, the beer cans featured dogs, “but this year it’s for all types of pets.” A wide variety of animals have been nominated by their owners, so far, she said. “We have rabbits. We have a sheep. We have a pig, and a donkey, and even a starfish. And, of course, we have lots of cats and dogs as well.”
Pet owners pay $10 to nominate a pet and then, through Aug. 4, friends, family and any other pet/beer enthusiasts can pay $1 to vote for one of the nominated pets.
“On certain Fridays,” Williams said, “two votes will be the same price as one. We call it a ‘Yappy Hour.’”
Williams said the response to this year’s competition has been overwhelming.
“We’ve just been blown away,” she said. “In the past we might have [had] 40 to 60 dogs nominated. We’ve had 221 pets nominated so far this year. We’ve raised over $17,000 so far. It’s been an incredible response.”
On Saturday, Sept. 20, the beer with the winning pets on the label will be revealed at a special can-release party at Great North Aleworks, where the beer will be for sale, as long as supplies last. This will be a very limited run of beer, said Brian Parda of Great North Alweworks. “It will probably be around 30 or 35 cases,” he said, “with six four-packs to a case.” The Paw Prints Ale will only be available at the brewery, he said.
This year, the Paw Prints beer will be a blonde ale, he said.
“We’ve done a couple different styles [for this event] over the years,” he said. “We landed on Blonde Ale, something that we’re releasing in September … Septembers tend to still be quite warm, so we thought that would be something flavorful and refreshing, whether you drink an IPA or you like to drink a lager that you can enjoy.”
Not surprisingly, the can reveal party will be pet-friendly.
“A lot of our employees own dogs and love dogs,” Parda said. “…We are as dog-friendly as we are legally allowed to be. We are not allowed to have dogs inside the indoor space of our tasting room, but out on our patio [is permitted]. ”
Paw Prints
To nominate a pet to be on a can of “Paw Prints” Blonde Ale, or to vote for your favorite contestant, visit gogophotocontest.com/arlnh. It costs $10 to nominate a pet, and $1 to vote for one. This contest will continue until Monday, Aug. 4.
The winners of the contest will be announced on Saturday, Sept. 20, at a reveal party at Great North Aleworks (1050 Holt Ave., No. 14, Manchester, 858-5789, greatnorthaleworks.com). The beer can be purchased at the brewery while supplies last.
Featured photo: Courtesy photo.
