Shops and breweries amped for Craft Beer Week
April 7 is National Beer Day and brewers of New Hampshire will be in the midst of New Hampshire Craft Beer Week, which runs April 4 through April 13.
Breweries across the state will celebrate, working to show the beer-drinkers of New Hampshire just how good their beer is. And they are expected to double down on beer-related festivities during Pint Days, April 7 through April 13.
Nobody is more excited about Craft Beer Week and Pint Days than CJ Haines. Haines, the Executive Director of the New Hampshire Brewers Association, says she looks forward to it every year. The breweries get really creative with their new beers and ales in April, she said.
“We don’t know about particular releases until closer to the event. It’s always a surprise,” Haines said. The rumor is that this year many will have a sun or outer space theme, to commemorate the April 8 eclipse.
Haines said, eclipse aside, exuberant feelings tend to run high among brewers in April anyway; a surprising number of breweries celebrate birthdays and anniversaries during the month.
“For some reason, a lot of breweries tend to open in April,” she says, which means there are a lot of celebration beers on tap as well.
Ali Lelleszi, one of the owners of Rockingham Brewing Co. (1 Corporate Park Dr. in Derry, rockinghambrewing.com, 216-2324), said her brewery is leaning hard into Craft Beer Week this year.
“We have a slew of food trucks visiting during the week,” she said. ”We’re also having a chili cook-off. Five of our staff are making chili with five of our beers. Customers can order a flight of chilis with a flight of the beers that were used to make them, and vote on which one they like the best.” It’s a good way, she says, to help customers learn how beer can complement food.
Customers can also take away tangible reminders of Craft Beer Week. On the first Thursday of every month, Lelleszi says, Rockingham Brewing holds an event called Ales & Alterations; customers can bring in a piece of clothing that needs to be mended, and drink a beer while they wait. During Craft Beer Week, she says, they can buy a commemorative patch and have it sewn on while they wait. “They can also buy a special pint glass as an add-on with their beer,” she says, referring to glasses commissioned by the Brewers Association and designed by New Hampshire artist Shane Buzzell of Crafty Beard Design in Plymouth. These glasses will be available at many participating breweries across the state.
Other breweries holding Craft Beer Week celebrations include Great North Aleworks (1050 Holt Ave., No. 14, in Manchester, greatnorthaleworks.com, 858-5789), holding a Make Your Own Tie Dye Party on Thursday, April 11, and To Share Brewing Co. (720 Union St. in Manchester, tosharebrewing.com, 836-6947), which will host a Thrift Shop Prom on Saturday, April 13.
New Hampshire Craft Beer Week, said CJ Haines, is about recognizing the diversity of New Hampshire’s brewers.
“It’s intended to raise awareness about New Hampshire’s brewers and the craft beers we have in the state,” she said. She says New Hampshire beer-drinkers don’t have to visit a brewery to celebrate Craft Beer Week, although she hopes they do.
“We want them to support their local beer shops. Our tagline is ‘Keep New Hampshire Brewing,’” Haines said, and she observes that anything that makes people appreciate New Hampshire craft beers is a win.
New Hampshire Craft Beer Week
When: Thursday, April 4, through Saturday, April 13, with Pint Days starting on April 7
More: nhbrewers.org/event/nh-pint-days-2024.
Featured Photo: Courtesy photo.
