Northeast Coffee Festival spans the coffee spectrum
Karen Bassett is the owner of Wayfarer Coffee Roasters in Laconia. She is also the director of this weekend’s Northeast Coffee Festival in Concord.
“This is actually Year 5 [of the Festival],” she said, “but it is the third year in Concord. The Northeast Coffee Festival is a hybrid-type event which brings both coffee professionals and coffee consumers together. It’s a two-day festival in Concord. There are two parts of the festival. One of them is the outdoor Community Market, and that is free and open to the public. It includes over 30 vendors, so coffee, tea, some pottery, some community vendors. We also have a massive main stage right on Main Street for a live music series; there will be live music and DJs all weekend. We have food trucks. We have a beer garden. We have an outdoor demo stage for coffee demonstrations, which is really cool. So that’s all outside and free and open to the public.”
The other half of the Festival, Bassett said, is designed around the interests of coffee professionals and avid amateurs.
“On both Friday and Saturday,” she said, “the other part of the festival is our educational programming. We have brought in 55 speakers from all over, really all over, lots of New England coffee and tea professionals, and have curated an educational series of workshops, panels, small group discussions, demonstrations, hands-on learning across seven different workshop tracks. We have workshop tracks about roasting, cupping (which is coffee tasting), sensory, espresso and tea. We have a panel track and then we have a ‘Beyond the Cup,’ small kind of casual conversations on a specific topic. It’s all pretty incredible.”
Bassett said the Coffee Festival’s organizers have made it a priority to be inclusive.
“There’s some high-level education,” she said, “but there is something for everyone, no matter where you’re at in your coffee journey or tea journey. Each workshop is indicated if it’s for beginners, intermediate, or advanced coffee drinkers. So you can curate a choose-your-own-adventure-style workshop.” It’s set up for professionals who are producing coffee, she said, but also for enthusiasts who are drinking it, and some people just like the concept of coffee.
“That’s what makes this festival really unique and special. Many industries have their own trade show, you can go and you can be in a convention center with thousands of vendors, And while that certainly has a place, this festival’s mission is to bring coffee and community together. And so we’re really trying to form real connections and provide opportunities to network between coffee producers, coffee importers, coffee roasters, and tea as well, of course. And baristas and people who just love coffee. So it’s kind of spanning that whole supply chain all the way like from the seed to cup.”
Some of the most popular sessions each year, Bassett said, are advanced latte workshops. “That’s always super well attended,” she said. “That’s the fun — you see on social media, people pouring these beautiful designs in their lattes. That just kind of brings people from all across. the industry. That’s a lot of fun, especially for baristas and consumers and people who visit local coffee shops. We also have sessions on how to brew better coffee at home. I think that one’s a great one for someone kind of entering this and maybe like, ‘oh, I don’t know what ones are for me.’ That one’s a great one for people to come to. The list could go on and on. If you’re a cafe owner, there’s a lot of ones about how to just run a better business, how to kind of lead from your heart, how to build a good culture, how to build a training program.”
The Northeast Coffee Festival
When: Friday, May 15, and Saturday, May 16
Where: Main Street in Concord
More: Many of the event’s activities are free and open to the public. Tickets to attend sessions and workshops are $99 each, through the Festival’s website. Visit northeastcoffeefestival.com/passes.
Featured photo: Coffee Festival. Courtesy photo.
