Alcohol-free brews are on the rise
My wife visited a friend a few weeks ago and came back from the excursion asking if I’d ever tried non-alcoholic beer. Her friend had been talking up Athletic Brewing Co., which is based in Connecticut and brews an array of alcohol-free beer.
While I had heard of the brand, honestly, I couldn’t say that I had ever had a non-alcoholic beer in my life. I don’t think I’ve ever even tried an O’Doul’s. I suppose I always wondered — if subconsciously — what’s the point? (I know what the point is.)
Not that I’m condoning drinking to get drunk as a responsible choice, but the alcohol in beer is an undeniable, perhaps critical piece of the puzzle. Still, beer does, you know, taste good. Sometimes you want to enjoy a beer but maybe not take in the alcohol, you know, like on a Tuesday. Other times, maybe you’ve already had a few, you’re feeling pretty good and you’d like to keep enjoying the moment — but you know you need to slow down or stop altogether. That’s an instance where an alcohol-free beer can help keep the good times rolling, while keeping you in a responsible frame of mind.
Beyond those instances, obviously others are choosing to live without alcohol for a variety of reasons.
According to a Boston Globe article in May, sales of nonalcoholic beer are up nearly 40 percent in both 2019 and 2020. It’s probably time for me to get with the program.
I was skeptical, but the Athletic story was compelling. The founder, Bill Shufelt, notes on the company website he made the decision to cut out alcohol as a way to live a healthier lifestyle, but non-alcoholic options were limited in the marketplace.
“From the start, we’ve planned to offer more non-alcoholic beer variety than the world has ever known,” Shufelt says on athleticbrewing.com.
I was impressed. It was time to dive in.
I started with Athletic Brewing Co.’s Upside Dawn Golden Ale, which the brewery describes as “refreshing, clean, balanced, light-bodied,” with “aromas subtle with floral and earthy notes,” and yeah, that description fits the bill. It’s also gluten-free for those wondering and just 50 calories.
Do I think it’s missing a little zip with no alcohol? Yes, I do, but that could also be in my head. This is a perfect brew for a screaming hot day. It’s crisp, light and refreshing, and, as you might expect, very, very easy to drink. I could have one of these at the beach or after mowing the lawn — or during since it’s about time I make use of the cup holder on the riding lawnmower.
I should also note that when they say alcohol-free they mean less than 0.5 percent alcohol by volume.
Next up was Athletic’s Free Wave Hazy IPA. Candidly, I don’t know if this is going to satisfy New Hampshire’s hop enthusiasts or “hop heads,” but it does have enticing hop character featuring a citrusy burst in a well-balanced package. Athletic uses Amarillo, Citra and Mosaic hops in this brew. It’s pretty impressive. I’ll have this again for sure.
At the moment, Athletic also brews a stout, a second IPA, a Berliner weisse and a Mexican light lager.
Athletic isn’t the only option for non-alcoholic brews, as major breweries like Brooklyn Brewery, Dogfish Head and Sam Adams are all pumping out non-alcoholic brews, so you undoubtedly have some choices at your local beer store.
What’s in my fridge
Combover IPA by Schilling Beer Co. (Littleton)
It’s the strawberry notes on this one that stand out for me. You’re getting big citrus and pine flavors but the strawberry flavor gives this American IPA a unique twist. This is one of those IPAs that just begs for another sip. Cheers!
Featured photo: Courtesy photo.
