Exeter Brewing Co. develops strong local following
For Justin Cooper and Eric Rackliffe of Exeter Brewing Co., slow and steady wins the race. Except there’s no race; it’s really just about enjoying the journey.
“We’ve just always had a plan to go at our own pace,” said Cooper, who started the Exeter-based brewery with Rackliffe about a year and a half ago, where they have since been pumping out an array of super hoppy IPAs. “We’re excited about the support we have. If we’re still having fun, we’re going to keep doing it. We keep asking ourselves that question … and the answer’s always been yes.”
The approach has worked as the brewery has developed a robust local following. You can only find Exeter Brewing Co. beers in a handful of locations, including Gerry’s Variety, On the Vine Marketplace and Blue Moon Evolution — and you should expect those establishments to sell out the day they receive shipments.
Don’t go to the brewery either, as it doesn’t have a retail operation or a taproom at this time. By the way, that’s just fine with Rackliffe and Cooper. Maybe someday they’ll expand, but for now, they’re good right where they are, they say.
Cooper and Rackliffe have known each other for more than 20 years. They were actually college roommates and both happened to spend time living in Colorado at the same time, which helped them stay connected. Cooper is from Vermont and Rackliffe is from Maine, and now they’ve landed right in the middle in the Granite State.
Rackliffe picked up the home brewing habit and the pair ultimately started brewing together. From there, they began sharing beer with friends and family and grew the effort until they effectively launched the brewing company at the Exeter Beer and Chili Festival in October 2019.
“It was such a success. We ran out of beer early,” said Cooper, who noted he and Rackliffe still work full-time outside of the brewery.
Let’s get to the beers.
“We tend to make beers we like to drink,” Cooper said.
That means hoppy IPAs, like Swasey Daze, which is a big, juicy New England-style IPA with “flavors and aromas of pineapple, citrus, peach, passionfruit, apricot and a hint of watermelon,” says the brewery.
All of the brewery’s offerings are named after local historic landmarks and figures, such as Broadside Double IPA, named after Dunlap Broadsides, which printed copies of the Declaration of Independence, or Jailhouse Spring Pale Ale, named after a well-known freshwater spring in Exeter. Purple Dinosaur New England IPA gets its name from the “iconic spring-mounted purple dinosaur” situated in a local park.
The Oated Sleeper caught my attention, and is “probably the simplest oatmeal stout you can make,” Cooper said. The stout comes in at 9.4 percent ABV so watch out.
“That’s been my approach all along: keep it simple, stupid,” Rackliffe said. “We don’t have 10 hops in each beer. We have a max of three hops. It just lets the ingredients show and shine…. Keep it simple and let the beer speak for itself.”
Frankly, at a time when some of today’s beer choices are a bit over the top, that’s a refreshing approach.
When it comes to IPAs, Cooper said most of their beers do have that “forward-facing juice” but they do finish a little bitter, as the duo have an affinity to “old-school” IPAs: “the finish isn’t as sweet.”
Moving forward, they’ll just continue to pace themselves, and they’ll continue to look for ways to collaborate with the local community. They have plans to team up with a local coffee shop for one brew and they plan to team up with the fire department on another.
“We’re boot-strapping. There is no outside money or investment. If the market is responding favorably, we’ll respond,” Cooper said.
What’s in My Fridge
New World American IPA by Mayflower Brewing Co. (Plymouth, Mass.)
I opened my fridge and saw this one in there. I don’t know how it got there but I didn’t waste any time grabbing it. I’ve had this before but, candidly, I don’t remember it blowing me away previously. But this time, wow. It’s definitely got a tropical kick and just enough bitterness to balance that out. Excellent American IPA. Cheers!
Featured photo: Photo by Matt Ingersoll.
