Fudge following grows from grandma’s recipe
Dorothy O’Rourke runs a small candy company called Granite Bay Fudge.
“I had a plan,” she sighed. “Originally, I liked the name the New England Fudge Company, but it turns out the New England Fudge Company is actually already a company. In New York. Somebody did not do a good job checking on things. New York is not in New England! I was horrified to discover that the name I really liked was gone. So Granite Bay came out of Granite State and Bay State. I try to hide the fact that I grew up in Massachusetts, but I consider myself a New Hampshireite. That’s how we ended up in Granite Bay.”
O’Rourke strictly sells fudge, but in an impressive variety of flavors.
“At this point, I just hit 19 types,” O’Rourke said. “I get a lot of questions from people. I actually had somebody recently who asked me about dill pickle fudge and I’m going to turn that one down, hard. I’m not a believer in the weird. I’m not making jalapeno fudge and, no, I’m not making bacon fudge. Those are not what I consider fudge flavors. But on the other hand, I’ve had a lot of people asking for fruit-based fudges. Until just recently, chocolate-raspberry was my most recent, but I had a woman reach out to me and told me that she likes orange fudge. I’d never made orange fudge, but I just test drove that one, and so that’s our most recent. We do listen to requests. I added maple-walnut and chocolate-walnut. Maple and maple-walnut became huge sellers. I did not realize — I’ve lived in New Hampshire now since the mid-’80s and I had no idea how big Maple Weekend is in this state. It is huge and apparently I’m going to need to really ramp up and make a lot more maple and maple-walnut fudge this coming year because it sells at an insane rate.”
O’Rourke has found customers can be very particular about fudge.
“What I have discovered is that there are different types of fudge,” she said. “There’s the New England or American version of fudge, which is what I make. It’s the creamy version of fudge. But there’s also Scottish fudge. Scottish fudge is cooked to a higher temperature. It is a brittle, drier fudge; it’s very, very granular. We had a lot of people [at shows] asking us about our fudge and giving us some sort of funny looks. And what we realized as they tried our samples is that they were looking for that other type of fudge.”
And don’t ask O’Rourke about penuche.
“We tell people, ‘If you’re looking for penuche, you’re talking to the wrong person.’ I do not make penuche; it does not fit the family recipe. It needs to be made differently. We tell people to go hunt down other people if they’re looking for penuche fudge. My fudge, the original chocolate recipe, was my grandmother’s recipe. It was handed down by word-of-mouth. It is not written down. I was told I was not allowed to write it down. I worry sometimes that my memory might go, but at this point I make it enough that everything is memorized.”
At this time, Granite Bay Fudge does not have a website or a storefront. O’Rourke depends on her fans hunting her down at events where she is a vendor. They usually find her through social media.
“I have Instagram and Facebook posts,” she said, “but word-of-mouth has been an interesting thing. It turns out I’ve got followers. It’s been an interesting experience having people reach out to me to say, ‘Where is the next show? We really need more of your fudge.’”
“I have fudge groupies.”
Granite Bay Fudge
Fudge groupies can follow Granite Bay Fudge @granitebayfudge on Instagram, or search for it by name on Facebook.
Featured photo: Bonne Richards, owner of Bonne the Baker. Courtesy Bonne Richards.
