Intown Concord sponsors food trucks for First Friday
This past May, Intown Concord started a new tradition with First Friday. On the first Friday of every month, businesses in downtown Concord are encouraged to stay open until 8 p.m. or later. Each month, Intown Concord sponsors one food truck to attend, previously Wicked Tasty Food Truck and The Sleazy Vegan. Next up, on Friday, Sept. 1, is One Happy Clam.
“In the past, people have made comments about Concord closing up early and how there wasn’t much to do in the evening here, so we thought to focus on an effort to get the businesses to do something special once a month to encourage people to come downtown,” said Jessica Martin, the executive director for Intown Concord. “We have been sponsoring a food truck to come … and we’re hoping long-term that more food trucks will come down.”
Derry native Rick Metts, who has been in the restaurant business for 50 years, established One Happy Clam in September 2021. He started out at McDonald’s in 1974 and worked there through high school and into college. Twelve years later Metts, along with a friend, bought Clam Haven in Derry, where he worked for 33 years along with his wife, daughters and grandson.
“I had always dreamed of owning a diner, and the food truck craze was starting [around] 2015, 2016, so I put that in the back of my mind to maybe pursue when I got out of Clam Haven,” Metts said.
In 2020 when he sold the restaurant, that’s exactly what he did with his wife, daughters and grandchildren. He bought a pre-built truck in August 2021, bought and sold the necessary equipment, and a month later, One Happy Clam was on the road. Along with seafood, they also serve hamburgers, hot dogs, sandwiches and more. Due to his time at Clam Haven, he already had a reputation in the community.
“They knew what we served at the restaurant, so I try to use the same suppliers and the same menu items,” he said. “There’s a consistency, so they know if it’s me this is what they’re going to get.”
Unable to attend First Friday in July because the truck needed a new transmission, Metts is eager to be involved in September.
“I’m looking forward to it,” he said. “It’s a little different market. They don’t know who I am up there, some might, most don’t, so we get a chance to make a good first impression.”
Martin says there’s been a great response from the downtown businesses, Gibson’s Bookstore, Homebody and Achromatic being among the ones that have taken part in the later hours.
Revelstoke has been having a DJ, Wine on Main has done a free wine tasting and Spruce Home has even given out free iced coffee and doughnuts.
“It’s been a little bit of a slow burn but we’re gaining momentum,” Martin said. “We’re trying to put some sort of musical act near the food truck so it’s kind of a nice vibe, people get their food, they can sit there and eat and listen to some entertainment at the same time.”
First Friday
When: The first Friday of every month. The next event is Friday, Sept. 1
Where: Downtown Concord
Cost: Free
This month’s First Friday is being billed as “Dogapalooza” highlighting the dog-friendly nature of downtown, according to an Intown newsletter which include a list of businesses that allow dogs either inside the business or outside leashed as well as which businesses offer treats or water.
Also this Ryan Deachman (pictured bottom right) from 6 to 7 p.m. at Bicentennial Square.
Featured photo:Courtesy photo.