Category: News

NH Travel and Tourism director joins national travel board

Lori Harnois, director of the New Hampshire Department of Business and Economic Affairs Division of Travel and Tourism, has been elected to serve a two-year term on the U.S. Travel Association’s board of directors. She talked about the opportunity and the intersection between her work in New Hampshire and the part she plays in national issues.

What is your background in travel and tourism?

This is my second time serving in this role as director of travel and tourism for New Hampshire. I [returned] at the end of February 2020, a month before Covid hit. Before that, I was working for Discover New England, which is a marketing organization that promotes the New England region as a travel destination to the overseas traveler. Before that, I was in this role I’m in now. I feel fortunate that I was able to come back to this role to promote the state that I live in and tell everybody why New Hampshire is a great place to come and visit.

What does your role as director of New Hampshire’s Division of Travel and Tourism entail?

Our department’s role is to promote New Hampshire as a travel destination, both domestically and internationally, for the purposes of increasing business, the business economy and the workforce, all centered around travel and tourism. We head up all the marketing efforts that promote New Hampshire as a travel destination, like the state’s website visitnh.gov and a guidebook on New Hampshire that’s given out to travelers, encouraging them to come here. We’re also responsible for a grant program that provides assistance to chambers of commerce and other destination marketing organizations, such as Ski NH, the White Mountains Attractions Association and the Lakes Region Tourism Association, to help them pay for their marketing efforts. Since the pandemic, we’ve also been helping [the state’s industries] work through workforce issues by encouraging people to consider moving and living … playing or working here, and we’ve been trying to help the tourism industry recover, because it was actually the industry that was hit the hardest as a result of the pandemic.

What is the function of the U.S. Travel Association board of directors?

It’s a fairly large board — at least 125 people, I’d say — with CEOs from a variety of different organizations, such as Expedia and Disney World, as well as [representatives from] states, like myself. … Some of the main issues this national organization has focused on are things like reopening the international borders during the pandemic; workforce … and the importance of international workers; … and trying to help the [tourism] industry recover from the pandemic … by encouraging [a return to] in-person meetings and traveling for business. … The board meets three times a year. … We just had a meeting two weeks ago.

What are some of the issues the board discussed at the last meeting?

Promoting the U.S. as a travel destination to international travelers for the purposes of restarting international travel was a big priority that we were discussing. We talked about the international workforce … and how to speed along the visa-processing time, because there’s quite a lag right now between when someone applies for a visa and when they can actually come here to work. … We talked about how we can change the [public’s] perception of jobs within the tourism sector and [show that] there are good-paying jobs, not just low-paying jobs, and that there are opportunities to grow and climb the ladder quickly. We talked about updating and maintaining our country’s infrastructure, like our roads and our airports, to increase travel mobility; how technology plays a role in that; and how we can do it in the right manner to [meet] the need for sustainability.

How does being on the national board inform your work in New Hampshire?

There are a lot of things on the national scale that we look at and think about how we can mimic those efforts at a state level in New Hampshire. … There were also breakout sessions for state tourism directors like myself, where we were able to talk about what we do, what’s been working for us and how we can potentially take some of those ideas and implement them in our own states.

How does representation from New Hampshire inform the national board’s work?

Being part of the U.S. Travel Association board of directors allows New Hampshire to have a voice on a national level … and express our concerns on certain issues. … I can take stories from the companies here in New Hampshire and share those with people in the U.S. Travel Association, who can then communicate to Capitol Hill what is going on in the states and what issues need to be addressed … with some type of policy change. That’s how New Hampshire has a direct impact [on a national level].

Featured photo: Lori Harnois

A look at a local effort to help Ukraine

Following “An Evening for Ukraine: Art Exhibition & Conversation,” an event she organized that was held on April 11 in Bedford, Ukrainian-American artist Katya Roberts of Bedford talked about her ongoing efforts to raise awareness and funds to help people affected by the war in Ukraine.

What’s your personal connection to Ukraine?

I was born and raised in Kyiv, which is the capital of Ukraine. My family immigrated to San Francisco, California, when I was 12.

What was going through your mind during the invasion of Ukraine in February?

When I went to bed the night of Feb. 23, knowing armed forces from Russia were … beginning to cross over [into Ukraine] and bombings were starting to happen, I was just devastated. I cried myself to sleep. I fully expected I’d check the news in the morning and it’d say Ukraine is back to what it used to be, when it was part of the U.S.S.R. and under Russia’s control. I thought, ‘This is it. I’ll never be able to go back to my home country. I’ll never be able to take my kids there.’ I grieved. It’s hard to explain the feeling your homeland is as good as gone … but it’s been amazing and miraculous to see how Ukrainians have defended their homeland and are fighting for the future of their children. … I’ve gone from feeling absolute despair to feeling really proud of the Ukrainian people.

What are your main efforts?

The realization there could be no Ukraine one day terrified me, and I thought, ‘No. That’s not an option. I can’t stand still. We have to do something.’ First, I wanted to get information out there so people know what’s actually happening. … I can speak and understand Ukrainian and Russian. … There’s an online message board internal to Ukraine … and I’m translating and sharing that information … and stories from the ground on social media. … Secondly, I wanted that information to empower people here in the U.S. who want to help … so I’ve been sharing specific things people can do … like reaching out to our government representatives, voicing what the Ukrainians are dealing with, what they’re asking for and what we want to be done. The third thing I’m doing is helping raise funds for refugees. … I’ve been in contact with Inna Sovsun … who’s a Ukrainian parliament member in Kyiv … [to find out] how we can donate so [funds go] directly to people who are actually on the ground.

What’s next for you?

Combining art with a call to action is going to continue being my formula going forward. I have something in the works [to take place] probably in June. Another thing I’m working on is the idea of an ‘adopt-a-family.’ My family members in Ukraine have identified families whose stories they know intimately who are struggling. Their homes are gone, and even if they returned to the areas they came from, there’s nothing there; they have to start over. Some have family members who passed away due to war or illness because they were no longer able to receive [medical] treatment. Financial hardship is a story we’re hearing over and over; someone’s line of work is no longer viable, or they’re living in another country now that has a much higher cost of living, and they can’t find a job. … I want to take [donated funds] and send them over for [struggling families] to access directly so they can pay for food and lodging. … I’m testing this on a small scale with trusted individuals in my life … and I’ve found someone in my neighborhood … who’s also interested in doing this, so I’m going to partner with them … and pull our efforts together with other people who are thinking along the same lines so we can do this on a larger scale.

How can people join your efforts?

I’ve created a website … which I’ll be constantly updating with my current efforts and ways people can contribute. In the coming days, for example, there’ll be information on there about how to contact members of Congress, along with some sample letters. … It’ll be a great resource for people. … I’m going to limit it, though, and keep it really simple. I want to make things as easy as possible for busy people who mean well and want to help. … There’s so much being thrown at us all the time, and it’s overwhelming. Part of my work is sorting through everything and taking out a few things to bring to people’s attention. I think that’s more effective than trying to include everything.

To follow Katya Roberts and her local efforts to help Ukraine, visit katyaroberts.com/ukraine.

Featured photo: Katya Roberts