CO-Owner of The Rugged Axe
Charles Keith co-owns The Rugged Axe (377 S. Willow St. in Manchester) with his wife, Melinda Asprey.
Explain your job and what it entails.
I am the owner and operator of The Rugged Axe. We have private parties, scheduled parties, we do events here, so day-to-day operations. I also do the back-of-house inventory, accounting, scheduling, all that stuff.
How long have you had this job?
We opened almost three years ago. In June it will be three years. My wife and I built it ourselves. I have a daughter that works here full-time, another son that works here part-time, and I have my mother coming in, doing some of the artwork.
What led you to this career field and your current job?
I sold computers and software for 18 years for a local IT company, sitting in a cubicle, on the phone all day long. My son was in the Coast Guard at the time. We went down to Florida to visit him. He wanted to go ax throwing, I had never done it, he’d never done it. So we spent a couple hours throwing axes and as I’m doing that I’m quickly realizing, doing the math in my head, this is a pretty decent business to be in. On the flight home I wrote a business plan, told my wife all about it … I had to present that a hundred times to her. On the 101st time she said, “either do it or don’t,”… so we found a spot, we built it out and within about five months we were open and going.
What is your typical at-work uniform or attire?
Logo T-shirt and jeans. So pretty casual, comfortable.
What is the most challenging thing about your work, and how do you deal with it?
Probably coming up with innovative ideas to attract the customers in the door.
What do you wish you had known at the beginning of your career?
How many hours I was going to work. You always think, well, you know, I can get this done, we’re only open 40 hours a week, a few hours in the back of the house, rest of the time I’m on the floor working with customers. It slowly turns into all the time. You work all the time. I didn’t quite realize that at first. After three years you really get a handle on it, you can manage your time a little better.
What do you wish other people knew about your job?
Most of the time people just think you’re talking to customers, throwing axes and having a good time. I’m an accountant, I’m an advertiser, I’m a builder, I’m an artist. … I don’t think people realize going into business for yourself you’ve got to be a jack of all trades.
What was your first job?
I stocked beer and wine and bread and milk for my dad at a supermarket. Him and my grandfather owned a supermarket, a small one.
What is the best piece of work-related advice you’ve ever received?
Don’t give up and you are only as strong as your weakest link. — Zachary Lewis
Five favorites
Favorite book: Cujo from Stephen King
Favorite movie: Rocky
Favorite music: Led Zeppelin, all day long
Favorite food: Hamburgers
Favorite thing about NH: You get a little of everything in New Hampshire. I like that. You get the mountains, the ocean, the fall, good summers, the beaches. I think the diversity of things to do in New Hampshire, I like that, yeah….
Featured photo: Charles Keith and Melinda Asprey. Courtesy photo.
