For more than 300 artisans in and around the Granite State, the League of New Hampshire Craftsmen’s annual Craftsmen’s Fair — traditionally held for nine days in August at Mount Sunapee Resort in Newbury — is the highlight of their year and their biggest opportunity to display, demonstrate and sell their crafts. Drawing more than 20,000 paying attendees, the fair also provides 80 percent of the League’s yearly operating income, executive director Miriam Carter said, so when Covid-19 made it impossible to host the fair in person, organizers had to think outside the box.
From Saturday, Aug. 1, through Sunday, Aug. 9, the public will be able to “attend” the 87th annual Craftsmen’s Fair virtually through the League’s website, where there will be links to more than 140 League members’ online shops, plus a virtual exhibition tour and exclusive video content including demonstrations by the artisans, musical performances and guided craft projects for all ages.
“We’ve tried to create an environment of engagement and excitement — not just another website — that mirrors the live event, where you can shop, learn about crafts and talk to the artists,” Carter said. “The only thing that’s different this year is that, instead of being on the mountain, we’ll be on your monitor.”
A variety of contemporary and traditional crafts will be represented at the fair, such as baskets, blacksmithing, hand-blown glass, functional and decorative ceramics, framed original prints, metal sculptures, vibrant folk art, modern and traditional furniture, elaborate quilts, wearable art and jewelry.
Potter and longtime League member Andy Hampton of Chichester specializes in pottery with a Japanese aesthetic, using Japanese production and firing techniques. He will have 150 unique pieces for sale at his online shop during the fair, including dinnerware, bonsai pots, sculptural vases and wall hangings. He has also recorded a video for the fair, demonstrating how he creates a teapot.
“I will actually have a much larger presentation of my work [at the virtual fair] than I could have had at the live craft fair,” Hampton said. “It gives us [artisans] the opportunity to expand and show more of a variety of items than we could physically.”
Another longtime League member, Lauren Pollaro of York, Maine, will present more than 150 pieces of her mixed media art and jewelry, including earrings, brooches and pins, pendants, necklaces and wall hangings. She also made a video for the fair, giving viewers a tour of her studio and showing some of her works in progress and finished works.
“After a spring and summer of disappointments, art shows being canceled and fear about how I’m going to stay afloat, it’s great to have this event,” Pollaro said. “I know it won’t be the same [as the live fair], but I’ve been preparing the same way that I do for the live event, and the same energy is there.”
The virtual fair model has pushed League members, many of whom have had a limited or nonexistent online presence, to expand their use of technology for marketing their products and interacting with their customers. To facilitate, the League provided classes for members on how to create a website and engage on social media.
“We’ve been encouraging members to be more active online for years, so this [virtual fair] has been a huge opportunity for them to finally take the time to do that,” Carter said. “It’s definitely been a challenge for them, but I think they are grateful that we could still move forward with the fair this year using this virtual model.”
Hampton said he contracted a website builder to build him a new site and has been promoting his work on social media, and Pollaro said she updated her website with a new online store.
“I already had a website, but it was just informational and explained my work, like a portfolio. Purchasing pieces wasn’t an option on the site,” she said. “I was always reluctant to [sell online] … but now that I am, I have a feeling this is going to be a new mode of business for me.”
While the League hopes to bring the live Craftsmen’s Fair back to Mount Sunapee next summer, Carter said, all future fairs will have a virtual component.
“The beauty of the internet is that we can build on the 20,000-plus people coming to the live event,” she said. “We can expand our reach in the arts community to be nationwide and even worldwide.”
87th annual Craftsmen’s Fair
Where: Online at nhcrafts.org
When: Saturday, Aug. 1, through Sunday, Aug. 9
Cost: Free to access; donations appreciated