Arts Alley hosts a celebration of agave
The tequila-themed event, called Agave in the Alley, will take place from 6 to 9 p.m. in downtown Concord.
“We’re very excited about our event on Friday,” Jen Abou Raad said. “We’re hosting a pre-Cinco de Mayo party on Friday, in our courtyard.” Abou Raad is the Director of Sales & Programming for Arts Alley, an event space on Main Street in Concord.
“We’ll have 20+ tequila vendors there who will be handing out samples,” Abou Raad said. “[Attendees will] get a memorable collective glass to use for the sampling. Tickets include three tacos as well, that people will be able to redeem out of the diner space. We’ll have a fun DJ who will spin Latin-style music. There will be a photo booth set up, which is going to be awesome, and we have some giveaways and swag and all the fun stuff.”
Abou Raad said the courtyard space at Arts Alley, which opened last August, was designed to host events like Agave in the Alley.
“[The designers of the space] wanted it to be a multi-purposeful space,” she said. “The goal was to create a space for people to come and gather and just hang out and enjoy their time together out in the summertime in the open air. The vision was to be a community-focused spot. We find the space works really well for a variety of different events. We’ve had some dance parties out there. We have people rent the space for birthday parties. Now that the weather’s been nicer again, we can put it to more use. It’s very multi-purposeful and it’s just a really relaxed chill vibe down there. The courtyard’s like a little oasis back there that people don’t even realize is there.”
This will be one of the first vendor-centered events that Arts Alley has held there. Abou Raad said Friday’s event will give tequila fans a chance to compare and contrast different brands and labels of tequila and mezcal in a way that might be difficult to do under other circumstances. “We have a nice mix [of tequila companies],” she said. “Obviously, everyone’s heard of Patron, but we also have smaller brands like Chica Chida, which is really popping up right now, G4, Ocho, Tapatio, Lost Lore, Casa Azul, Ghost, and a bunch more. We have a really nice variety, with brands you’ve heard of, but also brands you haven’t heard of, which we want to show off. Different vendors across the state will be able to represent their brands that they’ve worked so hard on.”
For extremely serious tequila fans there will be a VIP package available, Abou Raad said. “It gets you early entry into the event. You get some premium samples from the vendors. The vendors will also be giving out a swag bag for the VIP ticket holders. And then regular GA holders, it’s from 7 to 9 [p.m.]. And they still, of course, get to come and do the sampling, but without a swag bag. And premium samples are for the VIPs. These are just a little bit of a higher end, maybe a tequila that they haven’t even put on the shelves yet. Something a little special.”
Arts Alley has reserved a block of hotel rooms at the Comfort Inn, Abou Raad said.
“On our website, there is a link, if anyone did want to secure a room and kind of make it a fun night in downtown Concord. We offer a discounted rate, so there is that option as well. We want to make sure people can enjoy their time and do it responsibly too.”
Agave in the Alley
When: Friday, May 1, from 7 to 9 p.m. (VIP ticket-holders can enter at 6 p.m.)
Where: Arts Alley, 20 S. Main St., Concord, 406-5666, artsalleyconcordnh.com
Tickets are available through the Arts Alley website at artsalleyconcordnh.com/event/agave-in-the-alley. General admission tickets are $50. VIP tickets are $90. Tickets at the door will be $20.
Featured photo: Courtyard. Courtesy photo.
