Susan Terzakis
Founder and CEO, Terzakis & Associates
Susan Terzakis is a professional certified business coach and founder and CEO of Terzakis & Associates, a team of small business advisors based in Bedford.
Explain your job and what it entails.
We work with small businesses, exclusively [ones with] under $10 million in annual sales volume … referred to as microbusinesses. We support, nurture and guide their leadership with two key programs: ‘Seed’ and ‘Growth.’ Seed … is for folks in the concept and idea stage. We help them [with] vetting and proving the idea, making sure there’s an appetite for it in the community and creating a market. … ‘Growth’ is where we put the pedal to the metal; they’ve proven the concept, and now they need to [develop] systems and processes, build out their team and delegate.
How long have you had this job?
Since 2014.
What led you to this career field and your current job?
I was a business banking director … and then a staffer for Sen. [Kelly] Ayotte’s office, [assisting with] the senator’s efforts on small business, treasury and HUD issues within the state. … Then, I had a health event … and had to slow down a bit. … There was an opportunity for me to assist at the Center for Women’s Business Advancement at SNHU. It was a perfect transition … but it was only a year-long gig. After that contract ended, I was consistently [hearing] from clients I had worked with at that center, and what started as ‘Sure, I’ll meet you for coffee and help you with your strategy’ eventually turned into my realizing, ‘Hey, I think this might be an enjoyable business.’
What kind of education or training did you need?
I grew up in a family-owned business, so I got to witness and be part of a growing business … and in banking, I got to learn the financial [aspects] of business … but I felt that, to round out the experiential portion of my resume, I should get some technical knowledge, so I went and got my Professional Coaching Certificate at the UNH business school. That took two years.
What is your typical at-work uniform or attire?
I’d say, pre-Covid, business-casual, and during Covid, casual-business. If I have [an important] meeting, then I’ll break out the full suit, so it really depends on what I’m doing.
How has your job changed over the last year?
The first three months, everything was really confusing and overwhelming [for small businesses]. Once we got into May and June, the energy started to move from panic to ‘OK, let’s figure this out. How do we keep this business afloat?’
What do you wish you’d known at the beginning of your career?
Patience. Patience is a virtue, but we entrepreneurs are a rather impatient group, so that’s something I had to learn.
What do you wish other people knew about your job?
You’re constantly going back and forth between the personal — [the business owner is] scared, overwhelmed, freaked out or lacking confidence — and the professional, where things are more technical. You have to have the ability to guide and support business owners in both [of those ways], and that’s one of the greatest joys of my job.
What was the first job you ever had?
At our family-owned restaurant in Salem, Massachusetts, I had the true joy of being the busser and honorary potato peeler.
What’s the best piece of work-related advice you’ve ever received?
Your word is your bond. Nobody can take your name away from you, so guard it preciously.
Five favorites
Favorite book: The Bible
Favorite movie: The Godfather trilogy
Favorite type of music or musician: Elton John and AC/DC
Favorite food: I love all of it. Food is my love language. Except for mayonnaise. I really hate mayonnaise.
Favorite thing about NH: The variety. The coast, the mountains, the suburbs, some cities — we have it all here.
Featured photo: Susan Terzakis

