New Hampshire World Christmas Market
Michaela Herholz is the COO and CFO of Nourish New England, a nonprofit organization that works with food banks, soup kitchens and other groups that fight hunger.
“The purpose of our nonprofit is to support food insecurity charities in the community,” Herholz said.
Nourish New England is the host of the first ever New Hampshire World Christmas Market set for Dec. 13 and Dec. 14 at the Anheuser-Busch complex in Merrimack. Herholz said this inaugural market will draw together vendors and guests from widely different backgrounds.
“We have at least 80 vendors lined up to sell food and crafts,” she said. “We have 11 food trucks lined up, representing food from around the globe. And there will be additional food vendors who will be in our tented space. This Market will be at the Biergarten [at Anheuser-Busch] in Merrimack. It’s primarily an outdoor Christmas market, but there will be an indoor space at the beer garden, which will be serving glühwein, which is a traditional German spiced mulled wine.” Herholz said that it was important to Nourish New England to feature local vendors.
”Sweet Finnish Bakery will be one of the vendors; among other things, they make Finnish coffee breads. Auntie B’s will sell Greek pastries. And Mount Dearborn Farm will have some traditional German cookies. The Seacoast Pretzel Company will have traditional German pretzels.”
Because this event is a world market, there will be food and crafts representing holiday traditions from around the globe, Herholz said.
“Deadproof Pizza Company is one of the food trucks that’s going to be there, and we’ve also got Wicked Tasty Food Truck and Empanadas Deluxe 603. One of our sponsors is Sweet Dreams Confections. They’re based in Derry. And they donate a portion of all of their profits to local charities, particularly food insecurities. So they’ve been a great collaborator with us as part of our nonprofit mission this past year. Linda, who is the owner of Sweet Dreams Confections, sells sourdough breads and some other goodies like that.”
“All of the craft vendors are local artisans,” Herholz said, “selling handmade items. We have some vintage Christmas vendors. Others are doing crochet. We have local artists whose artwork is on ornaments or you can buy their framed artwork.”
In a Nov. 20 press release, Nourish New England described the event as being “inspired by the historic Christmas markets of Europe, and specifically the German Weihnachtsmärkte. It will feature a 1,000-foot festive walkway lined with curated food and craft vendors selling wares with origins from Christmas Market countries you expect, such as Germany, Poland, Hungary, France, and Switzerland.”
Herholz said the Christmas Market will have other attractions over the two days, in addition to food and crafts, such as live music.
“We have a Boston-based band that is called Blindness. They’re a two-person band, and the best description of their music is probably alternative rock. They’ll be [performing] some Christmas music as well as some of their own music. And we will have the Granite State Bellringers doing a performance, so we’ll have that nice traditional aspect from that. We’ll have a Santa photo station set up in the former horse stables that [ Anheuser-Busch] has converted to indoor space. The bar will be open at that end of the Market, too.”
Herholz said one of the events she is most looking forward to has nothing to do with food, crafts or bell-ringing.
“We’re working with a company called East Coast Evolution Leadership,” she said. “They’ll be doing a Krampus Run. Or maybe it’s a Krampus March. Either way, their team will be there, dressed as the Krampus.”
2025 New Hampshire World Christmas Market
Where: Anheuser-Busch complex, 221 DW Highway, Merrimack, 595-1202, anheuser-busch.com/breweries/merrimack-nh
When: Saturday, Dec. 13, from 10 a.m. to 8 p.m. and Sunday, Dec. 14, from 10 a.m. to 4 p.m.
Admission: $10, with discounts for seniors, children, veterans and first responders. Proceeds from the market will go toward Nourish New England.
More: visit nhworldchristmasmarket.com.
