A new map will make it easier to explore NH breweries.
Road-trip enthusiasts who like to follow a theme have a new tool available to them, and it starts and ends with beer.
CJ Haynes is the executive director of the New Hampshire Brewers Association (334-603-2337, nhbrewers.org). The New Hampshire Beer Trail is one of her pet projects. She said it has been through several iterations.
“The Beer Trail started actually several years ago,” Haynes said, “when the Association started back in 2014. It’s been reimagined as a paper copy, it went to an electronic copy (which was a mobile app), and then after a while we asked ourselves how we could re-envision it. The brewers got together to put together a booklet that offers discounts at each of the member breweries. Most of them have opted in to be in the trail and so there’s exclusive discounts at each of the locations that are participating in the booklet.”
The idea of the booklet, she said, is to help fans of New Hampshire breweries visualize where they are located and plan trips to them.
“You go and you get a stamp and you enjoy a beer in each of their locations,” she said. “There are more than 65 [breweries] in the booklet.” There are many different options for beer-drinkers to plan day trips, she said. “There are multiple because several areas throughout the state have different [options]. For example, Londonderry/Derry has five or six you can go to. The Littleton area has some, Portsmouth has some. There are little pockets of brewing all over. The Conway area has some great ones. So you can add adventure to each of those locations. So say you go for a hike or you’re kind of making a weekend of an adventure.”
The Beer Trail booklet has a page devoted to each brewery, Haynes said. “Each page features a little blurb about the brewery and then their social media information, their address, their phone number, and then it offers the discount. Of course, there’s always fine print that you need to read because some exclusions apply at various locations. Then, in addition to that, we have QR codes in the booklet that will bring you directly to our — the NH Brewers Association’s — website, which will then give you the map of everything, so you can plan your route. But it also gives you the breakdown of [other ways to filter the information] — for example, which locations are dog-friendly. And then you can click, ‘I’m looking for the dog-friendly ones.’ And it makes it a little easier to navigate.”
Haynes said the new Beer Trail map will make its debut at the Association’s annual Brewers Festival in June.
“This year in celebration of our 10th anniversary of the New Hampshire Brewers Festival, we paired it with the launch of the Beer Trail map. We’re offering the New Hampshire Beer Trail Base Camp Festival, which will be June 28 at Tuckerman Brewing [in Conway]. There will be 40 breweries at that event and they’re all part of the Beer Trail, so you can kind of get a sampling of the Beer Trail in one spot and then you can go out and grab your booklet.”
The booklets will be available for purchase online and in a few physical locations, Haynes said. “We’ll launch the sale starting in June, so we’ll have them available on the NHBA website in the middle of June. People can order them direct and then they’ll actually be also available in several of the locations. But we’ll also have some available for purchase right at some of the breweries. So, if you don’t want to order online, you can visit one of the locations that will have them for sale.”
NH Beer Trail
NH Beer Trail Guides will go on sale in mid-June and cost $30 each. They will be valid through December 2026. Visit nhbrewers.org/nh-beer-trail.
Featured photo: Tuckerman Brewing Co. Courtesy photo.