’Tis the season for Girl Scout cookies
Carrie Green Loszewski, vice president of engagement for the Girl Scouts of the Green and White Mountains, talked about Girl Scout cookie season and how customers can buy cookies and support their local Girl Scouts.
What challenges are Girl Scouts facing with cookie-selling this year?
Like so many industries over the last two years, we’ve been hit in the Girl Scout cookie industry the past few months with shortages and delays. The bakers we contract with have experienced some staffing shortages and ingredient delays and, now, some transportation issues that have resulted in us not receiving the full order of cookies we placed. We were able to fill all the orders the girls took for the first part of the sale in January — that’s when they go door to door and ask their neighbors and friends and family [to buy cookies], and they collect orders on their order card or through our digital app. Those orders get placed in what we call the ‘initial order,’ and those were all delivered last weekend. Our ‘covered orders,’ which are a smaller portion of our sale and are the cases you see the girls selling outside Walmart and the grocery stores on the weekends — for those, we didn’t receive the full amount of different varieties of cookies we ordered.
What are the different ways people can buy cookies?
We have a cookie locator on our website where people can enter their zip code and see all the booths … happening within 20 or 30 miles. … The girls also have the ability [to sell through] our online platform called Digital Cookie. They set up their own electronic cookie store, upload a video, their goals and set all the parameters. Then, they can share that link with friends and family, who can purchase cookies using a credit card. If they’d like, they can select to still have their cookies [hand] delivered by the Girl Scout. … [People who don’t know a Girl Scout personally] can go to that cookie locator on the website and select a troop’s digital link … to purchase cookies online to be shipped to their house. The cookies often come within two to three days. … We also have DoorDash available in the Manchester area, so people who live in that vicinity can order their cookies through DoorDash.
How are troops keeping themselves and customers safe while selling in the community?
They have to follow all the safety protocols; they’re expected to wear masks and follow any requirements by the store [where they’re selling]. Some troops got really creative last year and this year with large chutes [to distribute] the cookies or used a Plexiglas display as part of their booths to make sure everyone stays safe.
Which cookies are available and which are in short supply?
Some booths won’t have all the varieties customers are used to seeing. The shortages are mainly with the Tagalongs, Trefoils and the new cookie the Adventurefuls. We’ve still got plenty of Thin Mints, which are the No. 1 selling cookie … and the Do-si-dos, Lemon-ups and S’mores should all be available at the booths. There are fewer cases of Samoas, but most booths should have some. … [For online orders,] we have some varieties [labeled unavailable] because … we aren’t sure what we’re going to be receiving for reorders, and we don’t want people to purchase them online and then not [receive what they ordered] … but we’re hoping we’ll be able to [make] more varieties [available] once we know what we’re going to be receiving for reorders, which will hopefully be in the next few weeks.
How can a customer support Girl Scouts if the cookies they want aren’t in stock?
We’re encouraging customers to try a different variety that maybe they haven’t tried before, or to stock up on [other cookies that are in stock]. … Customers can also choose to donate a box if they don’t see a variety they want to eat. [Donated boxes] will be given by the troop to local fire departments or hospitals or military veterans.
What are the proceeds from cookie sales used for?
The cookie program is the main money-earner for our troops. They’re using these funds to go camping in the summer, to go on trips, to do service projects in their community and to help them earn badges.
What kinds of skills are the girls learning from selling cookies?
The cookie program has always been a great way for girls to learn business skills. … [With the shortages], they’re learning firsthand how to help customers who might be disappointed and how to sell some of the different varieties we have available. … The skills they’re learning have also stayed really up to date. Twenty or 30 years ago, when I was selling cookies, it was all about building your confidence to knock on someone’s door or make a phone call. Now, they definitely still build those types of skills, but they’re also learning about what information to share on a video [online] … so that it makes a good sales pitch and how to share a store link to get the most customers to see it.
Featured photo: Carrie Green Loszewski. Courtesy photo.